Learning Orientation, Entrepreneurial Orientation, Innovation and Their Impacts on New Hotel Performance: Evidence From Surabaya

Abstract

Based on investor perspective, Surabaya city is still recognized as a promising investation land especially in the tourism industry. As can be seen based on recent last three years, whereas a lot of new hotel establishment is introduced. The presence of these new hotel establishments could be the indicator of tourism and economic growth in Surabaya city. However, growth may also lead to tighter competition. Therefore, to competitively compete during its early years, new hotel establishment should have a strategic orientation within its business operations with additional innovation breakthrough to create value or a competitive advantage. New hotel establishment also should maintain its good performance. This research is conducted to observe the implementation of Strategic Orientation, especially related with Learning Orientation and Entrepreneurial Orientation which is conducted by the establishment to achieve a better performance, which is also supported by the predesigned innovative programs. The empirical result based on 49 new hotel establishment in Surabaya city as the research sample, indicated indirect relationship between Learning Orientation and Entrepreneurial Orientation to performance with innovation as the mediator. It is suggested to add Market Orientation as the intervening variables for the future research especially regarding the role of Strategic Orientation and Innovation in new hotel establishments due to their infancy stage.

Enhancing hospitality business performance: The role of entrepreneurial orientation and networking ties in a dynamic environment

“…First, the results of this research addresses the inconsistencies in the existing empirical investigations into EO and business performance by confirming that EO positively influences short term financial return and long term business growth in creating and building value for hospitality firms (Kallmuenzer et al, 2019) validating that the EO theory is relevant for the hospitality industry. Previous research in EO in hospitality ( Oktavio et al, 2019 ; Vega-Vázquez et al, 2016 ) highlight that EO tend to display negative or insignificant influences on business performance. These findings are significant because they assert that if hospitality businesses experiment with alternative offers, are more creative, take risks and are receptive to exploring novel products and new customers, they are more likely to succeed.…”

Entrepreneurial orientation in the hospitality industry: evidence from Tanzania

“…Until very recent, entrepreneurial orientation (EO) remains to be an important phenomenon in strategic management and entrepreneurship research studies (Mullens, 2018;Wales et al, 2019). However, contrary to EO theory, some empirical findings confirm that EO and its dimensions tend to exhibit unexpected negative or insignificant effects on business performance (Krauss et al, 2005;Kropp et al, 2006;Lechner and Gudmundsson, 2014;Eijdenberg, 2016;Vega-Vázquez et al, 2016;Oktavio et al, 2019). Such unexpected results are possible because of the assumption that indicators of EO developed for Western business environments fit well in non-Western contexts.…”

“…This explains why EO-dimensions tend to play different roles in functional performances such as R&D, production, marketing and customer-related (Hughes and Morgan, 2007;Rezaei and Ortt, 2018). The one size fits all approach has led to some studies to contradictorily conclude that EO is not an important aspect in enhancing hotels' performance (Oktavio et al, 2019). In fact, such an approach retards knowledge advancements in a way that is academically cumulative and practically applicable (Miller, 2011).…”

Stratejik Yönelimler ve Yenilikçiliğin İşletme Performansına Etkisi ve Bir Araştırma

“…Stratejik yönelimler ile işletme performansı arasındaki etkileşim incelendiğinde değişik stratejik yönelimler karışımının oluşturulduğu görülmektedir. Genel olarak en az iki stratejik yönelim alt boyutunun kullanıldığı araştırmalarda stratejik yönelimlerin işletme performansı üzerinde anlamlı ve pozitif bir etkiye sahip olduğu görülmektedir Oktavio, Kaihatu ve Kartika, 2019;Mu ve Di Benedetto, 2011;Song vd., 2019). Stratejik yönelimlerin bütünsel olarak araştırmaya dahil edildiği araştırmada işletme performansı üzerinde pozitif bir etki oluşturmadığı görülmüştür.…”