Penelitian ini adalah penelitian kuantitatif eksplanatif yang mana tujuan penelitian ini adalah menjelaskan pengaruh sebuah variabel terhadap variabel lainnya, dan data yang dikumpulkan menggunakan kuesioner. Penelitian ini menggunakan Structural Equation Modelling (SEM) berbasis Partial Least Square (PLS) untuk menjawab rumusan masalah. Ditemukan bahwa Perceived Organizational Support (POS) berpengaruh positif dan signifikan terhadap Kepuasan Kerja dan Komitmen Afektif. Namun, juga ditemukan bahwa Kepuasan Kerja berpengaruh positif namun tidak signifikan terhadap Komitmen Afektif.
Based on investor perspective, Surabaya city is still recognized as a promising investation land especially in the tourism industry. As can be seen based on recent last three years, whereas a lot of new hotel establishment is introduced. The presence of these new hotel establishments could be the indicator of tourism and economic growth in Surabaya city. However, growth may also lead to tighter competition. Therefore, to competitively compete during its early years, new hotel establishment should have a strategic orientation within its business operations with additional innovation breakthrough to create value or a competitive advantage. New hotel establishment also should maintain its good performance. This research is conducted to observe the implementation of Strategic Orientation, especially related with Learning Orientation and Entrepreneurial Orientation which is conducted by the establishment to achieve a better performance, which is also supported by the predesigned innovative programs. The empirical result based on 49 new hotel establishment in Surabaya city as the research sample, indicated indirect relationship between Learning Orientation and Entrepreneurial Orientation to performance with innovation as the mediator. It is suggested to add Market Orientation as the intervening variables for the future research especially regarding the role of Strategic Orientation and Innovation in new hotel establishments due to their infancy stage.
The development of Internet users in Indonesia increases quite rapidly each year. This phenomenon makes new online-based businesses increase. Even when the data show that Grab has got the market share in Indonesia, business competition is ubiquitous. The research analyzed the impact of perceived usefulness and customer satisfaction on customer loyalty in Grab users. It also studied the impact of perceived usefulness on customer satisfaction and the customer satisfaction (moderated by perceived ease of use) as a mediator between perceived usefulness and customer loyalty. Perceived usefulness and perceived ease of use were dimensions of the Technological Acceptance Model (TAM), which influenced the user's choice of application usage. The phenomenon of interest in the research was Grab, as an online-based business application on smartphones. The research used quantitative approach. About 204 samples from 250 respondents were obtained using purposive sampling with questionnaires in Surabaya. The measurement used the 7-category of the Likert scale and adapted from the previous researches. For data analysis, the research used Hayes’s PROCESS model 7, and the reliability and validity tests were also conducted. The results show that all hypotheses are supported. Perceived usefulness influences customer satisfaction and customer loyalty positively. Then, customer satisfaction and perceived ease of use can work well as the mediator and moderator. These results contribute to the strategy formulation for business sustainability by Grab or other online-based businesses.
Competition is intensifying amongst shopping malls. In response scholars have advanced various perspectives regarding how to differentiate shopping malls to gain competitive advantage, such as adding or expanding the level of entertainment available ( Sit et al., 2003 ). Others suggest malls satisfy non-functional wants, which stem from associations one has with the mall ( Rintamaki et al., 2006 ). Herein, a reflective measurement model is tested that explores the relationships between the latent constructs shopping mall image and congruity on customer behaviour. A high-end shopping mall in Indonesia is the context. As hypothesized, shopping mall image had a strong effect on customer behaviour, namely, the likelihood of purchasing, returning to the mall, and spreading positive WOM. However, congruity – captured by the indicator variables ‘self-image congruity’ and ‘congruity with other shoppers’ – had no effect on customer behaviour. We attribute this unanticipated finding to Indonesians scoring low on Hofstede's dimensions of Individualism and Indulgence. Survey participants indicated that there was high self-image congruity as well as congruity with other shoppers, but were unwilling to admit it affects their shopping behaviour – arguably, that would be self-indulgent and indicate a lack of restraint with respect to controlling their desires.
Penelitian ini adalah penelitian kuantitatif eksplanatif yang mana tujuan penelitian ini adalah menjelaskan pengaruh sebuah variabel terhadap variabel lainnya, dan data yang dikumpulkan menggunakan kuesioner. Penelitian ini menggunakan Structural Equation Modelling (SEM) berbasis Partial Least Square (PLS) untuk menjawab rumusan masalah. Ditemukan bahwa Perceived Organizational Support (POS) berpengaruh positif dan signifikan terhadap Kepuasan Kerja dan Komitmen Afektif. Namun, juga ditemukan bahwa Kepuasan Kerja berpengaruh positif namun tidak signifikan terhadap Komitmen Afektif.
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