Modern information and communication technologies, especially the Internet, have caused many changes that influenced further development of the society, economy and tourism as their integrative part, and will do so in the future. Communication, that is the basis of every promotion, becomes more virtual, digital, online, but its purpose remains the same. Nowadays, even the tourist offer based on highly traditional values should be promoted in a modern way. The institutions of tourism at regional and local levels are much-closer‖ to the specific product, and such closeness enables better knowledge and understanding. Modern trends in tourism promotion enable local products to reach world proportions and be represented globally. The aim of this paper is to determine the Internet promotion orientation of local tourism organizations from the Moravica administrative district, examine their presence on the Internet in terms of having the official website and social network accounts, and make a comparison between them.

The main objective of this paper stems from the need to provide new insights into the competitiveness of the agricultural products distribution system in the Republic of Serbia, through determining the impact of customer contact as part of the agricultural distribution channel on the competitiveness of agricultural holdings. The survey was conducted on a sample of 126 farms from the territory of the Republic of Serbia through a closed-type survey (12 claims related to customer contact and 15 claims related to the competitiveness of the agricultural products distribution system; five-stage Likert scale), which was distributed electronically. The contribution of the paper is reflected in the results which showed that the level of customer contact (as part of the distribution channel) influences the level of competitiveness of the agricultural products distribution system (in the Republic of Serbia). The results also form the basis for further research in this field.

The aim of this paper is to indicate the representation of the papers related to wine and wine (eno) tourism in the scientific journals in the field of tourism from the Journal Citation Reports (JCR) list, with the Impact Factor (IF)-Clarivate Analytics. Fifteen journals have been analyzed on the basis of the phrase presence related to wine and wine tourism in titles, keywords and abstracts. 91 papers have been singled out, with their review per journal, as well as summary of publication frequency per year. The significance of wine and wine tourism in the entire tourism is emphasized through the tendency of their increasing presence in the most relevant scientific journals in the field. This paper creates a foundation for the authors interested in detailed research of the papers published so far, and therefore further development of the scientific and research activities related to wine and wine tourism.

This paper aims to introduce the concept of data analysis which could easily be implemented by anybody involved in the subject matter with basic IT knowledge and skills. The paper is divided into two parts, the first of which presents an overview of related research from two points of view: (1) publications which refer to the analysis, or the overall use of open data from the tourism domain and (2) publications which use business intelligence tools to analyse tourism data. Results indicate that there is a significant number of publications but none of them combines the two issues in the field of tourism (open data and business intelligence). The second part refers to the possibilities of using Power BI, the business intelligence tool for analysing available open data about tourism in Serbia.

The development of technology in the last few decades has led to major changes in almost all areas of the economy. This is mostly related to production and service delivery processes, but also to other accompanying activities, without which the functioning of business systems is unthinkable today. The Internet is probably one of the most important representatives of this development and a factor without which the modern world can hardly be imagined. Its role is also highlighted in the field of marketing with the emergence of a new concept known as Internet marketing. By linking online marketing and manifestations/events, as one of the most important factors in tourism activity, the basis for satisfying the demands that modern age implies in the process of achieving quality relationships with the target market is created. Events and the way of their presentation, as the basis of marketing communications, with their specificities contribute to the uniqueness of a particular area by creating its image. The aim of this paper was to analyze the degree of the use of the Internet in the marketing activities of local tourist organizations as well as the tourist events of the Moravica administrative district, with particular reference to the use of websites and four most popular social networks.

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Tourism destinations tend to create and represent the integrated product of tourism appropriately. The target market can often be outside the national borders. In such circumstances, modern promotion in tourism requires flexibility, as well as the creation of optimum communication strategy. Such strategies include the combination of the Internet and the traditional forms of promotinal activities. It is necessary to highlight websites and social networks as the basic, often the most important elements of the Internet promotional mix. Each region possesses its own specific tourist features, the Moravica administrative district included (Čačak, Lučani, Gornji Milanovac and Ivanjica), as a part of the Republic of Serbia. According to this, the aim of this paper is to point out the presence of local tourism organizations, hotels, travel agencies and tourism events in the Moravica administrative district on the Internet, using websites and social networks. An Internet search and a search of social networks were performed in order to determine whether the previously mentioned factors of tourism have a Web site and accounts on the analyzed social networks, whether open accounts on social networks were used in the analyzed period in 2019 and to determine the number of followers. The contribution of this paper is that it provides an overview of the current situation in the area of online promotion of the Moravica administrative district as a tourism destination that has not been researched extensively so far.

The goal of this paper is to provide a comprehensive overview of application of multi-criteria decision making (MCDM) methods in papers from the field of ecotourism and sustainable tourism. A search has been done of the relevant terms in titles, abstracts and keywords found in papers from 26 prominent journals from the field of tourism belonging in Web of Science (WoS) Clarivate Analytics. It has been established which MCDM methods were used and who are the most common authors of such papers. A keyword frequency analysis was also performed. It is established there are 39 papers in the field of ecotourism and sustainable tourism where MCDM methods were applied whereby all were published after the year 2000, as well as that their number is constantly increasing.