Online marketing promotion of local tourism organizations: The analysis of the situation in Moravica administrative district

Abstract

Modern information and communication technologies, especially the Internet, have caused many changes that influenced further development of the society, economy and tourism as their integrative part, and will do so in the future. Communication, that is the basis of every promotion, becomes more virtual, digital, online, but its purpose remains the same. Nowadays, even the tourist offer based on highly traditional values should be promoted in a modern way. The institutions of tourism at regional and local levels are much-closer‖ to the specific product, and such closeness enables better knowledge and understanding. Modern trends in tourism promotion enable local products to reach world proportions and be represented globally. The aim of this paper is to determine the Internet promotion orientation of local tourism organizations from the Moravica administrative district, examine their presence on the Internet in terms of having the official website and social network accounts, and make a comparison between them.

M-GAM method in function of tourism potential assessment: Case study of the Sokobanja basin in eastern Serbia

“…Given that the funds assigned to promotional activities are very limited, it is necessary to take advantage of the popularity, wide coverage area, and low cost of advertising via electronic media. This primarily refers to the use of Internet marketing and promotional activities that represent one of the key trends in contemporary marketing strategies [71]. When it comes to organized tourist visits, it can be observed that only MN Waterfall Ripaljka has 12-24 organized visits per year, as this geosite is often in student excursion programs.…”

Agricultural enterprises and economic growth: A regional analysis in the Republic of Serbia

“…It may also be suggested to furtherly develop the concept of multifunctionality of agriculture (Casini et al, 2012;Lehmann et al, 2009), which also have an impact on sustainable development (Hediger & Knickel, 2009). For instance, agricultural industry may be integrated with secondary sector's manufacturing companies as well as tertiary sector's tourism organizations (Garabinović, 2019). In addition, the development of the agrarian sector may be achieved through the integration with both the pre-farm and post-farm sectors.…”

The Internet promotion of Moravica administrative district as a tourism destination

“…Garabinović and Papić (2019) state that there are several ways of determining marketing success through social networks, inferring simultaneously that "the success of these activities is very difficult to measure accurately, and therefore "assessment" is much more appropriate term" (p. 153). When we speak of the Moravica administrative district, Facebook also holds the best position among social networks according to the website presence, account existence and use by local tourism organizations (Garabinović, 2019).…”

“…The analysis of the Moravica district as a tourism destination online representation and promotional activities is presented in the papers by certain authors (e.g. Garabinović, Anđelić, 2019;Garabinović, 2019;Papić et al, 2018;Garabinović, 2017). Their research provides the foundation for the comparison to the new data acquired through the research conducted in this paper.…”