Material and resource conservation are important when choosing the optimal technology for keeping dairy cattle. The so-called "Canadian technologies" of frame construction that are widely used in the world are only relatively recently used in national animal husbandry. The question of ensuring the comfort of animals in such rooms remains controversial, since the climate in them is as close as possible to environmental conditions. The purpose of the study was to study the temperature and humidity regime of uninsulated rooms and assess the state of comfort of animals in barns of the frame and hangar type. The temperature and humidity of the air were measured inside and outside the premises (n = 827) periodically from January to July 2018 (in the temperature range from-7.8 to +34.2°С). Using the multiple linear regression function in STATISTICA 10 (StatSoft, Inc., 2011), the calculated temperature values in the barns for low and high temperatures of the Steppe of Ukraine were obtained. It has been established that the temperature-humidity regime of uninsulated rooms is as close as possible to the state of the external environment and depends on the design features (type) of the barn.
Technical and technological provision of complex waste processing of plant raw oil cultures in food for organic animals. Scientific Horizons, 07 (92), 112-119.
To date, the transition to new agribusiness systems is a complex process of developing a new strategy for innovation development, which is formed in parallel with the existing strategies. The marketing strategy of environmentalizing agrarian production is, in our opinion, an innovative strategy that allows integration of environmental priorities in the strategy of economic development.This strategy takes into account the environmental factor in the economic activities of agrarian enterprises and aims at creating environmental products and services in agricultural production.It is the marketing strategy for environmentalizing agrarian production to be a link between agrarian enterprises, the market and society, as well as to ensure the formation of public opinion and the market environment environment.The formation of an effective marketing strategy for the environmentalization of agrarian production, first of all, is necessary for a full supply of food security of the country, as well as the transformation of the agrarian complex into a highly productive branch of the national economy, therefore, the study of methodological approaches to the development of this strategy is relevant and practically significant [1, p. 119].
At present, intensification of innovation activity is recognized as the priority direction in the operation of agrarian enterprises. It is determined that this, first of all, requires the formation of a qualitatively new system of marketing provision for innovative development of agricultural producers, introduction of modern information and communication technologies, and the use of digital marketing instruments. Therefore, the research is aimed at substantiating and developing proposals to improve the effectiveness of innovative development of agrarian enterprises with the use of marketing instrumentarium. To achieve the aim, research methods such as analysis and synthesis, comparison, generalization, statistical analysis, structural and logical method, systematization are applied. The indicators of innovative development of food production enterprises are analyzed in accordance with KVED-2010. The key factors that determine the feasibility of using marketing instrumentarium in the innovative development of agrarian enterprises are identified. The main advantages of using information and communication technologies as an important marketing instrument in the innovative activities of agrarian enterprises are defined. Global trends in the development of the digitalization process in agriculture are examined. The peculiarities of digital channels for the promotion of agrarian products are considered, which include content marketing (SEO, SERM, SMM, PR content, e-mail marketing, ORM); digital advertising (contextual, targeted, media advertising); multichannel promotion; web-analythics. The directions of intensification of innovation activities of agrarian enterprises with the use of marketing instruments are defined, which are conventionally systematized by eight groups: operational response; budget optimization; remote mode and taking care of the team; assistance to agrarian business through the growth of corporate social responsibility and implementation of social initiatives; marketing strategy adjustments; transformation of communication mix and portfolio of innovative products; e-com enhancement, focus on trade marketing.
The article is devoted to the research of possibility of preventive influence of antioxidants, feed additives of humic nature on the state of the erythrocytic system under the influence of combined water-immobilization stress. The animals were divided into five groups of 6 animals each: І -the group of intact animals (control); І-V -experimental groups. The animals of all experimental groups were added «Humilid» feed supplement orally (5 mg/kg of body weight per active ingredient), each animal individually with the help of a probe for 18 days, «Eco-Impulse Animal» (2.5 mg/kg of body weight), water and vitamin E (50 mg/kg of body weight). In the later period the animals of ІІ, ІІІ, ІV and V group were conditioned under stress simulation. The blood was analyzed by the number of erythrocytes, erythrocyte content, hematocrit, color index and calculated erythrocytic coefficients. It was established that in animals of group II, after the effect of combined water-immobilization stress, there is a significant decrease in the number of erythrocytes, hemoglobin content and the percentage ratio of formed blood elements is changing. The indices in animals received before the stress period of adding «Humilid», «Eco Impulse Animal» supplements and vitamin E showed no significant deviations from the control values. However, those rats which before the stress period were added «Eco-Impulse Animal» and vitamin E supplements to the diet, showed a significant increase in the average volume of red blood cells (MCV) and the average content of hemoglobin in erythrocyte (MCH). This fact points to the ability of these substances to influence the processes of blood condensation. The comparison of the influence of antioxidants, «Humilid» and «Eco-Impulse Animal» food additives with vitamin E on the hematological parameters of blood in rats indicates the presence of almost similar effect in the studied substances. Еритроцитарна система крові щурів на тлі застосування кормових добавок гумінової природи за комбінованого стресу Л. М. Дяченко, Л. М. Степченко Дніпровський державний аграрно-економічний університет, м. Дніпро, УкраїнаАнотація. Розглянуто можливість превентивного впливу антиоксидантів, кормових добавок гумінової природи на стан еритроцитарної системи за впливу комбінованого водно-іммобілізаційного стресу. Тварин розділили на п'ять груп по 6 тварин: І -група інтактні тварини (контроль); ІІ-V -дослідні групи. Тварини дослідних груп додатково отримували перорально, індивідуально за допомогою зонду протягом 18 діб воду, кормові добавки «Гумілід» (в розрахунку 5 мг/кг маси тіла за діючою речовиною), «Еко Імпульс Animal» (2,5 мг/кг маси тіла) та вітамін Е (50 мг/кг маси тіла). У тварин ІІ, ІІІ, ІV та V груп моделювали стрес. У крові визначали кількість еритроцитів, вміст еритроцитів, гематокрит, кольоровий показник і розраховували еритроцитарні коефіцієнти. Встановили, що у тварин ІІ групи, після впливу комбінованого водно-іммобілізаційного стресу відбувається достовірне зменшення кількості еритроцитів, вмісту гемоглобіну та відсоткове...
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