Marketing Strategy of Agricultural Production Ecologyzation

Bahorka, Mariia; Agrarian, Dnіpro State; Yurchenko, N. I.

doi:10.30525/978-9934-26-064-3-21

Cited by 2 publications

(3 citation statements)

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“…4. Співробітництво в ціноутворенні -одне або декілька підприємств об'єднуються у спеціальній співпраці ціноутворення (Bahorka, Ustik, & Yurchenko, 2023).…”

Section: результати та обговорення / Results and Discussionunclassified

“…Управління збутовою діяльністю аграрних підприємств завжди супроводжується врахуванням особливих факторів, що здійснюють прямий та опосередкований вплив на цей процес (Тarasovych, 2017;Tarasiuk, 2019;Kurbatska, & Kadyus, 2020). В умовах нестабільності та невизначеності важливим фактором фінансової стабільності сільськогосподарських підприємств є стратегічне партнерство, що проявляється у кооперуванні таких підприємств та створенні заготівельно-збутових кооперативів для пошуку каналів збуту та покращення організації збутової діяльності (Baban, 2017;Rossokha, & Sharapa, 2017;Hanzhurenko, 2019;Bahorka, Ustik, & Yurchenko, 2023). Наразі фінансовий стан вітчизняних аграріїв в значній мірі залежить від державної політики в сфері цінового механізму і державної підтримки сільськогосподарських товаровиробників (Potaner, & Morozov, 2021).…”

Section: огляд літератури / Literature Reviewunclassified

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Features of Sales Management in Agricultural Enterprises

Svitovyi

2023

SSEDJ

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Purpose: The sales policy of agricultural enterprises in the foreign and domestic markets can only be successful when the quality of products sold is constantly improved, its range is updated, marketing departments of enterprises are constantly working to establish cooperative relations with processing enterprises and export positions will improve. The objective is to characterize the management of sales activities of agricultural enterprises and the search for ways to improve it. Design / Methodology / Approach: To achieve this goal of the study, such methods of cognition were used as: comparison; Generalization; analysis and synthesis. Also, for a comprehensive and comprehensive study of the features of sales management of agricultural enterprises, the following interdisciplinary and special methods were applied: monographic; abstract-logical. The application of a systematic approach in the study was due to the need to consider the management of agricultural enterprises as a system. We also applied methods: historical-logical method; statistical method. Findings: Considering the peculiarities of sales management of agricultural enterprises, we conducted a thorough analysis of the current state of sales management and outlined prospects for its improvement. It is proved that a significant role in helping primary producers to obtain favorable prices for their products has cooperation with enterprises of both one industry and processing enterprises. Having considered the commodity structure of exports and imports of the main types of crop production and products of its processing, it can be stated that the export potential of our country tends to increase. Analysis of import items of crop processing products makes it possible to conclude that the need for such products in the domestic market of Ukraine is only growing. It is emphasized that the export of processed products or finished products brings much more profit than the sale of raw materials. It is substantiated that in order to improve the management of sales activity of agrarian enterprises, it is necessary at each enterprise to develop a marketing concept, form a marketing system and minimize marketing risks. Timely response of specialists of the marketing department of enterprises to modern market challenges can be a decisive moment for the successful promotion of an enterprise in a particular business. Originality / Value: The necessity to consider management of sales policy of agricultural enterprises as a system that will take into account all features of production and marketing of products in agriculture has been proved. Practical Meaning: It is substantiated that cooperation with processing enterprises will ensure satisfaction of the demand of the domestic market with domestic products of appropriate quality. Processed products or finished products have high value added. Further Research: Development of directions for improving the management of sales policy of agricultural enterprises.

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Section: результати та обговорення / Results and Discussionunclassified

Section: огляд літератури / Literature Reviewunclassified

Features of Sales Management in Agricultural Enterprises

Svitovyi

2023

SSEDJ

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“…Theoretico-methodological and applied provisions of organizational and economic support for the system of organic production in Ukraine are revealed in the scientific works of V Granovska [2], L Granovska [3], V Prokhorova [4], R Ostapenko [5], K Pylypenko [8], M Bahorka [10], K Moskalenko [11]. The scientific works of N Andrusenko [1], O Veklych [6], T Galushkina [7], S Marova [9], Y Herasymenko [12], D Mishchenko [13], V Savchuk [14], P Skrypchuk [15], A Yakymchuk [16] reveal aspects of formation of the environmental market and services.…”

Section: Critical Literature Reviewmentioning

confidence: 99%

Development of the environmental market in Ukraine in the strategic perspective

Skorokhod

Rodchenko²,

Karlova³

et al. 2023

IOP Conf. Ser.: Earth Environ. Sci.

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The article reveals the features of organizational and economic support for the development of the environmental market in Ukraine. It shows the analysis of development of the environmentally friendly products market and services in Ukraine. Here we built a multiple-regression model of organic consumption in Ukraine, and the analysis is based on the following factors: the number of certified producers of organic products; the volume of consumption of organic products on the domestic market; the area of agricultural land allocated for organic production and the capacity of the organic market in Ukraine. It is proved that in order to intensify the organizational and economic support of the environmental market in Ukraine, it is necessary to determine the main socio-ecological and economic tools for creating a system of environmental goods production, including the adoption of new legislation; the implementation of the Ukraine-EU Association Agreement; informatization of the economy, formation of online services; the dissemination of environmental audit activities; the environmental insurance services in the agro-industrial complex; the digitalization of production cycles from production, logistics to preservation of quality and terms of realization and delivery of ecological production. We offered a number of strategic directions for ecological market development in Ukraine.

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Marketing Strategy of Agricultural Production Ecologyzation

Cited by 2 publications

References 0 publications

Features of Sales Management in Agricultural Enterprises

Features of Sales Management in Agricultural Enterprises

Development of the environmental market in Ukraine in the strategic perspective

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