Several authors and consulting firms show statistics indicating that at least 50% of all CRM projects fail. Some of them attempt to point out a list of factors in order to guarantee successful CRM implementation and application. However, few people (either academics or practitioners) attempt to discuss or consider the essence of the idea of CRM. The main goal of this exploratory research is to discuss the CRM essence through a phenomenological approach. This paper assumes that one of the main reasons for CRM failure is the lack of understanding about the true meaning and implication of practices for managing the relationship with customers. Therefore, we need to question the essence of CRM itself and discuss the very concept of relationship. We claim that the idea of CRM involves very serious issues about institutions, roles, power and ethical values that have to be considered. In this article, we attempt to analyze the essence of relationship, trying to go beyond the common meaning of CRM. As the main results of this paper, we offer a critical reflection related to the different faces and aspects of the CRM phenomenon, not only as a matter of IT applications, but also as a strategy and even as an organizational philosophy.
O artigo apresenta os resultados de uma pesquisa survey realizada numa amostra das 500 melhores e maiores empresas do Brasil, de acordo com a classificação da Revista Exame (2000). A pesquisa procurou avaliar o impacto da utilização dos sistemas ERP (Enterprise Resource Planning) ou Sistemas Integrados de Gestão, sobre as variáveis estratégicas dessas organizações. O instrumento de coleta de dados é uma adaptação do original criado por Mahmood e Soon (1991), para avaliação do impacto da Tecnologia da Informação. Foram avaliadas sete principais variáveis estratégicas: Clientes e Consumidores; Rivalidade Competitiva; Fornecedores; Mercado; Produção; Eficiência e Eficácia da organização e Eficiência interorganizacional. Os resultados revelam poucas contribuições do sistema quanto às variáveis estratégicas Clientes e Consumidores, Rivalidade Competitiva e Mercado. O ERP demonstra agregar valor em relação à variável Fornecedores (relação, monitoramento etc.) e à variável Produção (ganhos de produtividade, escala no uso de software etc.). O ERP oferece também importantes contribuições para a Eficácia Organizacional e especialmente para a Eficiência Interorganizacional, facilitando a integração e comunicação entre diferentes unidades organizacionais e com outras organizações.
Due to their scaling potential and complexity, digital platforms tend to generate massive controversies and paradoxes. Previous research has generated knowledge about controversies in digital platform innovations. However, it focus mainly on the types of controversy and their effects rather than on the process of controversy emergence. In this article, we analyze how controversies related to digital platform innovation emerge and how they unfold over the innovation process. We analyze the case of the Google Glass failure to establish this ARSG (Augmented Reality Smart Glasses) extension to Google's digital platform. The paper contributes by analyzing the digital platform innovation process as a process of translation, in which there are possible controversy emergence points originated in types of disagreements among the different human actors involved and their interactions with non-human elements.These disagreements are related to specific features of digital platforms: the digital platform generativity, the multisided market arrangements in the platform; the loosely coupled layers of technologies and applications involved, and the opaqueness that results from these arrangements. The framework proposed can support digital platform scholars and practitioners to better understand and deal with controversies.
O objetivo é analisar como os frameworks de implementação de Gestão do Conhecimento (GC) contemplam as formas de conversão do conhecimento. O método utilizado foi o estudo de caso em duas organizações que atuam em Portugal. Os frameworks focam nos aspectos relacionados com as condições para a implementação da GC e não nos modos de conversão do conhecimento. Concluiu-se que uma organização possui maior foco na externalização e outra organização possui um equilíbrio entre os modos de conversão.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.