O artigo aborda os diferentes paradigmas que devem guiar a escolha de estratégias de pesquisa na área de Administração, discutindo as principais características de dois desses paradigmas: o positivismo (fortemente relacionado a pesquisas de natureza quantitativa), e o interpretativismo (fortemente relacionado a pesquisas de natureza qualitativa). A compreensão desses paradigmas é fundamental para a escolha de uma estratégia adequada de pesquisa; o artigo pretende contribuir para esse entendimento por meio de uma discussão objetiva e didática, visando a auxiliar, principalmente, aqueles que iniciam a atividade de pesquisa acadêmica em Administração.
Several authors and consulting firms show statistics indicating that at least 50% of all CRM projects fail. Some of them attempt to point out a list of factors in order to guarantee successful CRM implementation and application. However, few people (either academics or practitioners) attempt to discuss or consider the essence of the idea of CRM. The main goal of this exploratory research is to discuss the CRM essence through a phenomenological approach. This paper assumes that one of the main reasons for CRM failure is the lack of understanding about the true meaning and implication of practices for managing the relationship with customers. Therefore, we need to question the essence of CRM itself and discuss the very concept of relationship. We claim that the idea of CRM involves very serious issues about institutions, roles, power and ethical values that have to be considered. In this article, we attempt to analyze the essence of relationship, trying to go beyond the common meaning of CRM. As the main results of this paper, we offer a critical reflection related to the different faces and aspects of the CRM phenomenon, not only as a matter of IT applications, but also as a strategy and even as an organizational philosophy.
As Tecnologias de Informação Móveis, Sem Fio e Ubíquas figuram entre os principais temas atualmente discutidos na área de Sistemas de Informação, tanto no meio empresarial quanto no meio acadêmico. A crescente aplicação dessas tecnologias faz emergir uma série de questões relativas à sua criação, escolha, adaptação e conseqüências de utilização. Contudo, por serem tecnologias relativamente recentes, há certa confusão conceitual em torno de termos como: Tecnologias Móveis (Mobile), Tecnologias Sem Fio (wireless), Tecnologias Ubíquas, Comércio Móvel (m-commerce) e Negócios Móveis (m-business). Esses termos são utilizados em profusão, tanto no mercado quanto na pesquisa acadêmica, muitas vezes sem definição clara do seu significado. Diante desse contexto, este artigo realiza um mapeamento do estado-da-arte da pesquisa sobre as Tecnologias de Informação Móveis, Sem Fio e Ubíquas, apresenta as definições dos principais conceitos relacionados a essas tecnologias, bem como identifica lacunas de conhecimento existentes, indicando oportunidades de pesquisa. Para isso foi realizado um Levantamento (survey) na literatura existente. Os resultados revelam que o estudo dessa temática ainda se encontra em estágio inicial, sendo diversas as possibilidades de pesquisas futuras.
This paper presents the results of a study that addresses the following question: what are the real possibilities of m-learning (mobile learning) for the development of individual competences and also for collaboration in the organizational setting? The paper analyzes a real experience in mlearning for training IT professionals. For this purpose a mobile virtual learning environment called COMTEXT was developed and implemented, which was designed to support competence development for workers using PocketPCs. The participants of the training activity (13 professionals) evaluated the m-learning experience via a structured questionnaire; all the content and interactions within COMTEXT were analyzed via content analysis. The results generated important insights into the ergonomic, technological and pedagogical possibilities and limitations of mobile and wireless technologies for corporate training and also on methodologies and learning tools that can be applied to m-learning. As an exploratory study, it also indicates issues for further research on m-learning in the organizational context.
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