This study aims to determine (1) the influence of entrepreneurship education on entrepreneurship motivation ofmanagement student and (2) the influence of entrepreneurship education on entrepreneurial skills of management education student. This research is associative causal research with a quantitative approach. The variables of this research are in entrepreneurship education as independent variables, motivation and entrepreneurial skills as the dependent variable. The sample of population in this research is management education student respondents for about 213 students in East Java, Indonesia. Data collection techniques in this research using questionnaires and documentation. Data analysis method used was Structural Equation Model-Partial Least Square. This research finds that entrepreneurship education have a positive and significant effect towards entrepreneurship motivation and this research also finds that entrepreneurship education have a positive and significant effect towards entrepreneurship skill. From those findings, this research concludes that entrepreneurship education have a significant role in the disruptive age.

This study aims to determine the effect of environmental knowledge and green advertising on environmental attitudes and green purchase intention, and the effect of environmental attitude toward green purchase intention of Starbucks consumer in Mataram City. The research method used is quantitative with causal associative approach. Data collection using questionnaires distributed to 170 Starbucks consumers in Lombok Epicentrum Mall with convenience sampling technique. Analysis method used Path analysis. The research findings show that environmental knowledge and green advertising have a positive and significant effect on environmental attitude and green purchase intention; and environmental attitude have a positive and significant effect on green purchase intention. Increased public awareness of environmental knowledge and positive attitudes increases the chance of Starbucks to create environmentally-based products. KEY WORDSEnvironmental knowledge, green advertising, environmental attitude, purchase intention.Current environmental issues make consumers more sensitive. In terms of needs, there is an attempt to stop and reverse the negative effects of human behavior on the environment (Leonidou et al., 2010). Consumers are increasingly aware of excessive behavior in used of resources can affect the environment (Henning & Karlsson, 2011), so consumer give more attention to environmental impacts by purchasing eco-friendly goods or services (Dagher et al., 2015). Consumers who prefer products eco-friendly and their daily consumption behavior consider the effects on the environment known as green consumer. These consumers avoid products that could endanger health, harm the environment, use materials derived from protected species, and cause hazardous waste (Ali & Ahmad, 2012). This makes companies adapted to environmental concerns gaining popularity over the last few decades (Ali & Ahmad, 2012). Companies are encouraged to increase community knowledge and awareness of the environment by developing programs that provide solutions to environmental problems (Rini et al., 2017), where some modern companies are protecting the environment as a key idea for implementing friendly marketing strategies environment (Wulandari et al., 2015).Young consumers are potential customers who can initiate a change from ignorance to environmental issues to care and think about the impact on the environment. Lee (2009) in his study suggested that international green marketers consider teenagers as one of the potential market targets. Young consumers have purchasing power, are able to influence the buying decisions of the people around them, and are open to new things and innovative ideas. This study begins with previous research that has been done on factors that affect green purchase intention, one of which research conducted by Delafrooz et al. (2014) states that one of the factors affecting green purchase intention is green advertising. Study conducted by Safe et al., (2012) states that environmental knowledge and attitudes are environme...

Consumers generally lack the ability to identify brands’ true origins, with their attribution of the wrong origins to well-known brands showing their underlying attitudes. This study suggests that the misclassification of local brands in Indonesia is driven by the halo effect of foreign brands (i.e., brands from Japan, South Korea and China) and the inferior image of locally made products. These constructs, however, differently affect Indonesian consumers’ attitudes towards local brands. This study strongly suggests that, when consumers misperceive local brands as being from more developed countries, they tend to show negative attitudes towards local brands. This study provides useful recommendations for both local and foreign brand owners seeking strategies to enhance competitiveness in the Indonesian market.

This study aims to determine the effect of the effect of perceived benefits and ease of use on the interest in using an OVO digital wallet. This type of research is associative research using survey sample data collection methods and nonprobability sampling techniques. The number of samples used in this study were 100 respondents. Data analysis method used is multiple linear regression analysis and goodness of fit test (t test, f test and  ). The results showed the variable Perception of Benefits and Ease of Use had a positive and significant effect on Interest in Using OVO Digital Wallets. This is evidenced by the positive relationship between the variables of Perception of Benefits and Ease of Use which are factors driving interest. In addition to the benefits and ease of display on the features are also very influential because by beautifying or beautifying the appearance of features consumers will feel happy when making payment transactions using an OVO digital wallet. In addition to displaying the company's features, it must also be more aggressive in providing various kinds of promos, discounts and free vouchers that can attract consumers to use the OVO digital wallet application.

This study aims to determine Attraction, Location, and Service Quality influence on Revisit Intention to Sesaot Rural Tourism Area, Narmada District, West Lombok Regency, and West Nusa Tenggara. The respondents were tourists who had visited Sesaot Rural Tourism. The data collection method is a survey sample with sampling techniques using purposive sampling with a total sample of 100 people—data collection techniques using questionnaires with data collection tools using questionnaires that tested validity and reliability. The analytical technique used is multiple linear regression. The results showed that the Attraction variable does not affect Revisit Intention. As for location variables also do not affect Revisit Intention. On the other side, service quality affects Revisit Intention. Keywords:Attraction, Location, Service Quality, Revisit Intention

Understanding community behavior related to the impact of tourism as well as the consequences of these impacts is an important matter to be studied in the effort to develop tourism in the future. The purpose of this study is to analyze the positive impact of tourism felt by residents in the Mandalika Special Economic Zone which can affect their life satisfaction and the willingness of the population to create co-creation values with tourists. The results showed that the positive effects of tourism activities and life satisfaction significantly affected the value of Co Creation, but the positive impact of tourism had a not significant effect on life satisfaction. The results of this study are expected to contribute to the development of theory, especially tourism marketing from the perspective of local residents. In addition, it can be used as a basis for consideration of policy makers in the development and marketing of tourism in the Mandalika Special Economic area.Keywords : Positive tourism impacts, life satisfaction, co-creation value, Mandalika SEZ

The process of building the image of Halal tourism is inseparable from the participation of youth in providing Halal hospitality services to tourists based on Islamic values that are believed by the wider community as their local characteristics (authenticity). This study aims to reveal the role of youth in building the image of Halal tourism in terms of the perspective of producers (suppliers) or people who present local service products according to Islamic values that are believed to be. This study uses a qualitative descriptive phenomenology approach. Data obtained through observation and in-depth interviews with 5 tourism activists including 2 adult groups such as; Pokdarwis Chairperson, Pokdarwis treasurer, and 3 youth groups involved in the Sekartije pokdarwis management. The results show that young people who are members of Pokdarwis Sekartije Desa Setanggor as destination managers have started to have awareness to maintain and realize the image development of Halal tourist destinations by making it easier for tourists to get Halal tourism products and service facilities in Setanggor Village, which are supported by Halal habits (Halal practice) that have become the needs of the villagers.

Halal tourism development in Lombok has been increasing the number of visitor. Successfully applied in various sectors, one of them in halal tourism. Setanggor Tourism Village is a form of tourism development through the concept of halal tourism. The main purpose of this tourist village is a rich blend of interesting, traditional art of culture and religion, meaning is presented in the form of synergy between the feel of a quiet rural community with a distinctive local cultures. This tourist village a lot of progress since the establishment Pokdarwis in 2016, where development is most visible in terms of halal tourism quality of programs tourist attraction. Pokdarwis is in charge of organizing the thing of development of tourist attractions which are managed by the local community. The Pokdarwis role was seen in the process of design creation, and implementation, and management of halal tourism activities, including the people that the eventualities of some stakeholders is that further strengthens the existence of Setanggor Village to improve the identity of halal, tourism.Keywords:The Pokdarwis Role, Halal Tourism Development, Setanggor Village