The Influence of Attraction, Location, and Service Quality on Revisit Intention to Sesaot Rural Tourism

Abstract

This study aims to determine Attraction, Location, and Service Quality influence on Revisit Intention to Sesaot Rural Tourism Area, Narmada District, West Lombok Regency, and West Nusa Tenggara. The respondents were tourists who had visited Sesaot Rural Tourism. The data collection method is a survey sample with sampling techniques using purposive sampling with a total sample of 100 people—data collection techniques using questionnaires with data collection tools using questionnaires that tested validity and reliability. The analytical technique used is multiple linear regression. The results showed that the Attraction variable does not affect Revisit Intention. As for location variables also do not affect Revisit Intention. On the other side, service quality affects Revisit Intention. Keywords:Attraction, Location, Service Quality, Revisit Intention

Tourists Perception Toward Kembang Kuning Rural Destination Attractiveness

“…The fact collected by the village administration office shows that the local tourists also love those attractions. This result was also confirmed by Rahmawati et al (2021) who found the attraction of Sesaot Rural Destination was a significant variable that influence the tourist's intention to visit the rural area. The Kembang Kuning's attraction as the distinct character has attracted the visitor to see its beautiful scenery of it and created good tourist offers.…”

Kajian Teoritis Terhadap Peran Budaya Lokal Dalam Memediasi Hubungan Kualitas Pelayanan, Kepuasan Wisatawan dan Perilaku Pasca Berkunjung Ke Desa Wisata

“…Di sisi lain semua Pengelola Desa Wisata di Lombok mencoba memasukkan budaya lokal sebagai daya tarik wisata (Harnika & Sutriani, 2022;Khairo et al, 2019;Rahmawati et al, 2021;Retnowati et al, 2022). Ini sejalan dengan hasil beberapa penelitian melihat penting budaya lokal sebagai variabel penentu di Desa Wisata seperti Amir et al (2020) yang menyatakan Desa wisata merupakan paduan antara atraksi alam, budaya, dan kreativitas masyarakat setempat, didukung oleh akomodasi dan fasilitas lainnya, yang dapat menarik minat wisatawan untuk berkunjung.…”

An Empirical Study on Intelligent Rural Tourism Service by Neural Network Algorithm Models

“…e continuous implementation of rural revitalization policies has led to the transformation and development of more and more agricultural industries, and rural tourism has become an increasingly important choice due to its green and environmental protection [8,9]. More rural recreation, fishing and other activities have become popular, and smart tourism has also become the trump development direction of rural tourism and an important new development trend of tourism.…”

“…However, it should be noted that, in the process of rural tourism development, due to the lack of important planning and preliminary investigation, there are many development problems. How to promote rural tourism, on the one hand, ensures normal and healthy development, and on the other hand, harmoniously coexists with the natural environment [9,11,12]. erefore, in view of these situations, this paper introduced the neural network algorithm and the optimal classification decision function, and through the study of the topology relation network construction of rural scenic spots, tourist attractions are formed by random choice; according to the corresponding iterative interference factors analysis, the quantitative analysis of different tours as a decision aid to support the reasonable route and sorting and the choice of maximum as the best route aim to promote rural tourism and develop the local economy.…”