The purpose of this study is to determine the factors influencing continuous usage intention of E-Wallet in Denpasar City with integrating the Technology Acceptance Model (TAM) And Theory of Reasoned Action (TRA). This study applied a structural equation model analysis with 140 samples collected from E-Wallet users in Denpasar City. The results show that all three determinants of E-Wallet continuous usage intention, including perceived usefulness, perceived ease of use, and attitude. Recommendations are provided for E-Wallet providers to improve their user continuous usage intention in Denpasar City.
Consumers generally lack the ability to identify brands’ true origins, with their attribution of the wrong origins to well-known brands showing their underlying attitudes. This study suggests that the misclassification of local brands in Indonesia is driven by the halo effect of foreign brands (i.e., brands from Japan, South Korea and China) and the inferior image of locally made products. These constructs, however, differently affect Indonesian consumers’ attitudes towards local brands. This study strongly suggests that, when consumers misperceive local brands as being from more developed countries, they tend to show negative attitudes towards local brands. This study provides useful recommendations for both local and foreign brand owners seeking strategies to enhance competitiveness in the Indonesian market.
This study aims to determine the effect of the Electronic Word of Mouth variable and destination image on the interest of tourists visiting Senggigi beach. This type of research is an associative research with a quantitative approach. The population in this study is archipelago tourists who have visited Senggigi beach with a total sample of 100 respondents. The analysis showed that the Electronic Word of Mouth variable (EWOM) influenced the interest of tourists visiting Senggigi Beach and the destination image variable influenced the interest of tourists visiting Senggigi Beach.Keywords:Electronic Word of Mouth (EWOM), Destination Image, Revisiting Interest.
This study aims to analyze the influence of spirituality in the workplace on teacher organizational commitment in the Gunung Sari Al Aziziah Islamic boarding school. The research’s paradigm is the positivist paradigm with quantitative methods as the right design to achieve the research objectives. Through this approach the researcher distributes a structured questionnaire aimed at obtaining data to be analyzed to 115 teacher respondents in the Gunung Sari Al Aziziah Islamic boarding school. Data was analyzed using Partial Least Squre (PLS). The results showed that spirituality in the workplace had a positive and significant effect on teacher organizational commitment at the Al AziziahGunung Sari boarding school. Penelitian ini bertujuan untuk menganalisis pengaruh spiritualitas pesantren Al Aziziah Gunung Sari. Paradigma penelitian ini adalah paradigma positif dengan metode kuantitatif sebagai desain yang tepat untuk mencapai tujuan penelitian. Melalui pendekatan ini peneliti mendistribusikan kuesioner terstruktur bertujuan untuk memperoleh data dianalisis untuk responden guru 115 di Pesantren Al Aziziah Gunung Sari. Data di analisis menggunakan Partial Least Squre (PLS). Hasil penelitian menunjukkan bahwa spiritualitas di tempat kerja memiliki efek positif dan signifikan pada komitmen organisasi guru di sekolah asrama Al Aziziah Gunung Sari.Keywords :spirituality in the workplace, organizational commitment
The research is aimed at determining the effect of relationship marketing on the loyalty of customers of PT Bank Perkreditan Rakyat Segara Anak Kencana Branch Mataram. The data were collected through questionnaires distributed to 100 respondents selected from the customers of PT Bank Perkreditan Rakyat Segara Anak Kencana Branch Mataram through Propotional Stratified Random Sampling technique. The research showed that variable of trust, commitment, communication, and problem handling had positive and significant effect of customers loyalty of PT Bank Perkreditan Rakyat Segara Anak Branch Mataram.Keywords:Relationship Marketing, Constumers’ Loyality.
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