This study aims to determine the effect of hedonic shopping and utilitarian values on impulse buying in the marketplace and also to determine the role of gender in moderating this influence. The type of research used was descriptive quantitative, namely a causal associative research. The population in this study are consumers who have shopped at the marketplace. The number of samples taken were 150 people. The sampling technique used in this study was purposive sampling technique. Data was collected through an online survey and analyzed by using SEM-PLS through the SmartPLS application version 3.0. The results show that hedonic shopping and utilitarian values have a significant influence on impulse buying while gender does not moderate the effect of hedonic shopping or utilitarian values on impulse buying.
Consumers generally lack the ability to identify brands’ true origins, with their attribution of the wrong origins to well-known brands showing their underlying attitudes. This study suggests that the misclassification of local brands in Indonesia is driven by the halo effect of foreign brands (i.e., brands from Japan, South Korea and China) and the inferior image of locally made products. These constructs, however, differently affect Indonesian consumers’ attitudes towards local brands. This study strongly suggests that, when consumers misperceive local brands as being from more developed countries, they tend to show negative attitudes towards local brands. This study provides useful recommendations for both local and foreign brand owners seeking strategies to enhance competitiveness in the Indonesian market.
The decision to visit is a purchase decision, many factors influence the decision to visit. This study aims to determine the effect of Electronic Word of Mouth (e-WOM), Health Awareness, and Perceived Risk on the decision to visit the natural tourist area of Mount Rinjani National Park during the Covid-19 pandemic. The sample in this study was 100 (one hundred) respondents obtained by adapting the Snowball Sampling technique with the target respondents being visitors to the Mount Rinjani National Park. The results of this study indicate that Electronic Word of Mouth (e-WOM), Health Awareness, and Perceived Risk have a positive effect on the decision to visit the natural tourist area of Mount Rinjani National Park during the COVID-19 pandemic. However, each variable has a different effect. Electronic Word of Mouth (e-WOM) and Health Awareness variables have a positive effect on visiting decisions, while Perceived Risk has no effect on visiting decisions.
This study aims to explain the influence of self-efficacy, halal tourism knowledge and religiosity on the entrepreneurial entrepreneur of young generation in West Nusa Tenggara. Questionnaire data was collected from final semester university students in West Nusa Tenggara. The results showed that self-efficacy and halal tourism knowledge have a significant positive effect on entrepreneurial intention in halal tourism industry and religiosity able to strengthen the influence of halal tourism knowledge on entrepreneurial intention among final semester students in West Nusa Tenggara. The West Nusa Tenggara government and universities are suggested to develop good curriculum related to halal tourism and link existing courses with topics of halal tourism.Keywords:self-efficacy; halal tourism knowledge; entrepreneurial intention; religiosity
This research aimed at examining the chain of effects of organisational culture and human resource practices towards SMEs’ creativity and performance. The study contributes to the literature by giving explanations related to how human resource practices, market and learning orientations affect the creativity and performance of SMEs. Population in this research was all SMEs producing handicraft, food / beverage and others in Mataram-Indonesia. Sample firms were selected using purposive sampling. The results showed that organizational culture, namely market orientation and learning orientation affect creativity and business performance in different ways. Learning orientation does not have a strong effect on creativity but has a direct effect on business performance. Meanwhile market orientation and human resource practices have no direct effect on business performance but through their influence on creativity. Market orientation and human resource practices ensure high business performance through its influence on creativity improvement. Market orientation becomes a source of creative ideas as its dimensions provide opportunities for SMEs to find useful ideas. Furthermore, human resource practices maintain / motivate employees for continuous creative endeavors, faster and better than to competitors. This creates higher customer value, stronger competitive advantage and greater guarantees business success /business performance.Penelitian ini menguji pengaruh berantai dari budaya organisasi dan human resource practices terhadap kreatifitas dan kinerja usaha UMKM. Studi ini berkontribusi pada literature dengan memberikan penjelasan terkait bagaimana human resource practices, market dan learning orientations mempengaruhi kreatifitas dan kinerja usaha UMKM. Populasi dalam penelitian ini adalah semua UMKM dibidang usaha pengolahan baik kerajinan maupun makanan/minuman dan lainnya. Teknik sampling yang digunakan adalah purposive sampling dari teknik sampling Non-Probability Sampling. Hasil penelitian menunjukkan bahwa budaya organisasi, yaitu market orientation dan learning orientation mempengaruhi kreatifitas dan kinerja usaha dengan cara yang berbeda. Learning orientation tidak berpengaruh kuat terhadap kreatifitas tetapi berpengaruh langsung terhadap kinerja usaha. Sedangkan market orientation memiliki pengaruh yang sama dengan human resource practices, yaitu tidak berpengaruh langsung terhadap kinerja usaha tetapi melalui pengaruhnya terhadap kreatifitas. Market orientation dan human resource practices menjamin kinerja usaha yang tinggi melalui pengaruhnya terhadap peningkatan kreatifitas. Market orientation menjadi sumber inspirasi ide-ide kreatif karena adanya orientasi kepada konsumen dan pesaing memberikan peluang bagi UMKM untuk menemukan ide. Selanjutnya, human resource practices menguatkan motivasi karyawan untuk berkreasi secara berkelanjutan, lebih cepat dan lebih unggul dari pesaing. Hal ini menciptakan keunggulan bersaing yang lebih kuat dan menjadi jaminan kesuksesan usaha/kinerja usaha yang lebih tinggiKeywords :human resource practices, organizational culture, creativity
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