No abstract

No abstract

The environmental issues nowadays have make consumers becoming more selective in selecting products and brands going to use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by green attitude awareness in the young generation. Young generation has strong curiosity and has easier access on getting products information, so this research focuses deeper on examining how much green advertising, green knowledge, and eco-label information affect the awareness on green attitude which later influences green intention to purchase. This research used primary data obtained from questionnaires distributed directly to 150 undergraduate students of universities in Indonesia. We used Structural Equation Modeling (SEM) for verifying hypothesis and AMOS 20 software for getting empirical results of 16 items questions representing indicator of 4 variables. The result showed that green advertising and green knowledge were able to form the awareness on environmental friendly. Although eco-label information did not influence the awareness on green attitude, it influenced the green purchase intention directly.

The purpose of this research is to investigate and build a model of the influence of product knowledge, product quality, and level of religiosity through the corporate image in increasing intention to use Islamic banking products in small and medium enterprises that support halal tourism. The development of halal tourism should be an opportunity for Islamic banks to support the development of halal tourism. To increase economic growth in Indonesia through Islamic banking, Islamic banks must further increase public intention to use their products and services. This research is associative, and the population used was business actors supporting halal tourism in Lombok. Data collection used a survey method with questionnaires distributed to 200 respondents. The questionnaires were then processed and analyzed using Structural Equation Modeling with Amos 22 software. The results of this study are that the image of Islamic banking has no positive effect on the intention to use Islamic banking products, religiosity has a positive and significant effect on the intention to use Islamic banking products, and product quality has a positive and significant effect on the intention to use Islamic banking products.

This study aims to analyze and know the significance of the influence of trust variables, Subjective Norm, and Perceived Usefulness on the Intention of Using Contraceptives, as well as to know the role of Education Level in moderating the relationship of Trust, Subjective Norm, and Perceived Usefulness to the Intention of Using Contraceptives in Mataram City. The type of research used is causal research. The population in this study is a Childbearing Age Couple who have not used contraceptives in Mataram City. The number of samples taken as many as 380 people, determination of samples with purposive sampling techniques, and data analysis using SEM-PLS (Structural Equation Model – Partial Least Square) analysis with SmartPLS version 2.0 application. The results showed that: Perceived Usefulness became the dominant aspect that influenced the intention of using contraceptives followed by Subjective Norm and Trust. Education Level moderates Trust and Perceived Usefulness.