Young Generation and Environmental Friendly Awareness: Does It the Impact of Green Advertising?

Herman, Lalu Edy; Udayana, Ida Bagus Nyoman; Farida, Naili

doi:10.3846/btp.2021.12417

Cited by 10 publications

(10 citation statements)

References 45 publications

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“…It supports the notion that GAD heightens consumer consciousness and stimulates their environmental awareness, thus encouraging the purchase of organic products [48,50]. This finding is in line with other research that has established a positive relationship between GAD and EAW [37,38,55,56,65,66] and challenges those studies which assert that GAD does not enhance the EAW of organic product consumers [13,61].…”

Section: Discussionsupporting

confidence: 89%

Advertising and Eco-Labels as Influencers of Eco-Consumer Attitudes and Awareness—Case Study of Ecuador

Carrión-Bósquez,

Veas-González,

Naranjo-Armijo

et al. 2024

Foods

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This study examined the impact of green advertising and eco-labels on the attitudes and environmental awareness of millennials purchasing eco-friendly products in shopping centers across Ecuador. The research utilized a quantitative, correlational, cross-sectional methodology with 430 millennials participating. A 20-item survey was administered face-to-face at shopping centers in Quito and Guayaquil, Ecuador. The validity of the research model was established through Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM), employing SPSS 20 and AMOS 24 for statistical evaluations. Findings reveal that green advertising significantly shapes environmental attitudes (β: 0.245) and awareness (β: 0.110), as well as directly influences the purchasing behavior (β: 0.154) towards green products. While eco-labels do not exert a direct effect on purchasing behavior (β: 0.128), they significantly inform attitudes (β: 0.406) and ecological awareness (β: 0.277) of millennials who purchase organic products. This paper is among the pioneering research to delineate the correlation between green advertising elements and the purchasing patterns of green products among millennials in a developing nation. It concludes that marketing strategies centered on green advertising and eco-labels do affect millennials’ attitudes and environmental consciousness, but only advertising has a direct impact on purchasing behaviors, contrary to eco-labels. The research bears social significance as it affirms that millennials are attentive to environmental issues and are actively engaged in promoting sustainability.

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Section: Discussionsupporting

confidence: 89%

Advertising and Eco-Labels as Influencers of Eco-Consumer Attitudes and Awareness—Case Study of Ecuador

Carrión-Bósquez,

Veas-González,

Naranjo-Armijo

et al. 2024

Foods

View full text Add to dashboard Cite

show abstract

“…This supports the finding that the GAD raises consumer awareness and stimulates their environmental awareness to encourage them to purchase organic products [48,50]. This finding supports the results of other research that has identified a positive relationship between green advertising and environmental awareness [37,38,55,56,66,67] and contradicts the positions of research that has determined that GAD does not stimulate the EAW of consumers who consume organic products [13,61].…”

Section: Discussionsupporting

confidence: 81%

Advertising and Eco-Labels as Influencers of Eco-Consumer Attitudes and Awareness. Case Study of Ecuador

Carrión-Bósquez,

Veas-González,

Naranjo-Armijo

et al. 2023

Preprint

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The present study identified the influence of green advertising and eco-labels on the attitude and environmental awareness of millennials who purchase ecological products in shopping centers in Ecuador. The research was quantitative, correlational and with a cross-sectional design. A total of 430 millennials participated in the study. A 20-question survey was applied in person outside the shopping centers of Quito and Guayaquil - Ecuador. The convergent and discriminant validity of the research model was verified using Confirmatory Factor Analysis (CFA) and Structural Equation Models (SEM). SPSS 20 and AMOS 24 programs were used for statistical analysis. The results show that green advertising influences environmental attitudes (β: 0,245) and awareness (β: 0,110) and specifically influences purchasing behaviour (β: 0,154) for green products. Although eco-labels do not directly influence purchasing behaviour (β: 0,128), they influence the attitudes (β: 0,406) and ecological awareness (β: 0,277) of millennials who buy organic products. This article is one of the first studies to identify the relationship between green advertising elements and green product purchasing behaviors among millennials in a developing country, concluding that marketing strategies based on green advertising and eco-labels have an impact on the attitude and environmental awareness of millennials, but only advertising directly affects purchasing behaviour while eco-labels do not. This research has social implications since it corroborates that millennials are concerned about environmental problems and are willing to contribute to sustainability.

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“…Based on the above discussion, it can be argued that airport authorities can adopt ADD, promoting EB through ATT. ADD and knowledge can significantly enhance EB through a better attitude toward environmental practices (Herman et al ., 2021; Kusuma and Handayani, 2018; Yusiana et al ., 2022).…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Does environmental knowledge and performance engender environmental behavior at airports? A moderated mediation effect

Eid,

Obrecht,

Ali

et al. 2024

BPMJ

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PurposeDrawing on the reasoned action theory, this study aims to examine the impact of environmental knowledge (EK) and environmental sustainability performance (EP) on environmental behavior (EB) mediated by environmental attitude (ATT). Furthermore, to examine the moderating effect of environmental advertising (ADD) on the indirect relationship between EP and EB, mediated by ATT on the one hand, and EK on EB, on the other hand, mediated by ATT.Design/methodology/approachThe data were gathered within an international context for passengers from North African countries (NAC) (Egypt, Algeria, Tunisia, Libya, Morocco and Sudan) using primary quantitative data from online and self-administered questionnaires. A total of 1,052 questionnaires were collected from passengers who traveled through Egyptian airports. The collected data were analyzed through covariance-based structural equation modeling.FindingsThe findings indicated that ATT moderates the relationship between environmental knowledge and behavior. In addition, ATT mediates the airports' environmental behavior and environmental sustainability performance. Moreover, ADD moderates the indirect association between EP and individuals' environmental knowledge and behavior through the mediated effect of ATT.Research limitations/implicationsThis research output will help extend the theory’s scope by conceptualizing its abstract ideas using research variables and applying them in NAC countries. This can be a milestone for altering individuals' behavior toward the environment in airports.Practical implicationsThis study aims to assist airport authorities in the development of standards for enhancing environmental performance. Enhancing environmental issues is of utmost importance, especially in the context of airports, which have been a subject of significant environmental concern. This study examined the environmental practices of airport passengers in NAC, given their significant role as the primary source of greenhouse gas emissions on the African continent. The present approach has the potential to be utilized in modifying airport conduct and enhancing stakeholder engagement, specifically within the context of NAC.Social implicationsThe objective of this study is to enhance the relationship between nature and humans by endeavoring to modify human attitudes toward the environment. The objective of this initiative is to bridge the current disparity in the socio-environmental connection by fostering environmental consciousness among individuals who utilize airport facilities. The objective will be accomplished by the construction of a theoretical framework that integrates crucial elements acknowledged for their substantial influence on altering human attitudes, thus fostering a greater sense of environmental consciousness and ultimately improving societal well-being.Originality/valueSince the global supply chain prioritizes environmental transportation systems, this study provides a conceptual framework for airport authorities to develop and create policies to push air passengers' behavior toward environmental practices in NAC.

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Young Generation and Environmental Friendly Awareness: Does It the Impact of Green Advertising?

Cited by 10 publications

References 45 publications

Advertising and Eco-Labels as Influencers of Eco-Consumer Attitudes and Awareness—Case Study of Ecuador

Advertising and Eco-Labels as Influencers of Eco-Consumer Attitudes and Awareness—Case Study of Ecuador

Advertising and Eco-Labels as Influencers of Eco-Consumer Attitudes and Awareness. Case Study of Ecuador

Does environmental knowledge and performance engender environmental behavior at airports? A moderated mediation effect

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