The Role of Entrepreneurship Education in a Disruptive Age

Abstract

This study aims to determine (1) the influence of entrepreneurship education on entrepreneurship motivation ofmanagement student and (2) the influence of entrepreneurship education on entrepreneurial skills of management education student. This research is associative causal research with a quantitative approach. The variables of this research are in entrepreneurship education as independent variables, motivation and entrepreneurial skills as the dependent variable. The sample of population in this research is management education student respondents for about 213 students in East Java, Indonesia. Data collection techniques in this research using questionnaires and documentation. Data analysis method used was Structural Equation Model-Partial Least Square. This research finds that entrepreneurship education have a positive and significant effect towards entrepreneurship motivation and this research also finds that entrepreneurship education have a positive and significant effect towards entrepreneurship skill. From those findings, this research concludes that entrepreneurship education have a significant role in the disruptive age.

Deeper Understanding of Customer Needs Utilizing Customer Relationship Management

“…The organization is required to provide high-quality customer service and must be able to carry out the promised administration in a dependable and consistent manner [4]. Customers want to do business with tenable companies that can give assistance that is free from risk and uncertainty, and it is important for the company to be trustworthy, plausible, and legitimate [10]. Workers are necessary to have the skills and knowledge to do the administration, and they should be able to instill faith and assurance in clients throughout their interactions with the company [18].…”

“…Satisfaction in one's attitude encompasses one's disposition, which might include beliefs, emotions, and a desire to make a purchase [19]. However, the dependability of behaviour reflects the purchasing behavior of customers [10]. In the context of a business relationship, "conduct fidelity" refers to a customer's willingness to continue doing business with an organization and to make more purchases of the product in question [11].…”

“…The strategy of ensuring that customers are happy has benefits not just for the company but also for the customers themselves [10]. In order for businesses to achieve client maintenance and dependability, they provide their customers with some incentive extra benefits and rewards for their repeated purchases of their products [13].…”

“…This is because full of feeling responsibility depends on fascination between accomplices. Since calculative responsibility is predicated on the constant balancing of the benefits of a connection with a companion against the costs of that relationship, a relationship that is predicated only on calculative accountability is very unlikely to last for an extended period of time [10].…”

“…The capacity of an organization to keep a constant degree of devotion from the members of its clientele has a direct influence on the robustness of the organization's financial condition [9]. It is crucial to the success of an organization that it has the capability to evolve from a state of pleasure in order for the company to fulfill its objectives throughout the course of time [10]. As a consequence of this, it is of the highest importance to assure and coordinate efforts that will foster customer loyalty as well as retention of existing customers [11].…”