Sustainability and responsible consumption are now the policies of companies interested in preserving a good reputation. If in the past, sustainability was an issue present only in the corporate social responsibility campaigns developed by companies; nowadays, this aspect has become a key element that has been proven to influence the purchasing behavior of consumers. The existence of policies and strategies in the area of sustainability does not necessarily mean their being put into practice as long as people, who make these objectives attainable, are not aware of them. The present paper aims to explore the green consumption of Romanian consumers, which would indicate whether the concern for environmental problems is then translated into an appropriate behavior; in other words, whether "words become facts". At the same time, this paper analyzes the extent to which the "green trend" has gained popularity in Romania, how involved the Romanian consumers are with environmental issues and the behaviors they adopt in order to mitigate the impact on the ecosystem. However, there are differences between individual opinions on green consumption and the actual behavior adopted in trying to ameliorate this issue. OPEN ACCESSSustainability 2015, 7 6395

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Time and responses are vital to the process of decision-making. It is a common assumption that having a wide array of options from which to choose is a good thing, but is that truly the case? This research aims to investigate the consumer’s reaction to the increasing number of choices available (which will be referred to as choice overload, or overchoice); more precisely, if it is related to paralysis concerning decision-making. To obtain structured and relevant results, the study is an intergenerational one, endeavoring to compare the outcomes across three different generations (Generations X, Y, and Z) and across their genders. It also aims at identifying trends, if any should arise, pertaining to the matter of overchoice. A survey was conducted among 396 respondents from Iasi, Romania, and the questionnaire is presented in the annex. The main results indicate that product overchoice is real but is more significant in terms of generational point of view rather than that of gender. The findings fill a knowledge gap on the relationship between choice overload and decision paralysis.

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We hear more and more often that positive things make our life more beautiful and make us more optimistic. But is it really true? If until a few years ago, the products had usual names, now it is desired for them to have a catchy name that would remain in the memory of the target audience. In this research I have analysed the attitude that young people have towards energy drinks with negative brand names, the impact of these energy drinks on them and also the influence they have on the decisional act of purchase. Among secondary objectives was the establishment of the notoriety of energy drinks that have negative names in the case of young people. Another secondary objective consisted in the comparative analysis of the impact that energy drinks with negative names have on men and women. Also, for the determination of the attitude that young people have towards energy drinks with negative names, it was necessary to get one at the time the feelings, the conviction offered by these energizers and also the intent of buying them among young people.

Purpose The purpose of this study is to analyze citizen engagement and to explain the underlying mechanism that makes well-intended people to act as disinformation amplifiers in the online space. The study offers new insights to be used by knowledge management for improving society’s potential to downsize the impact of disinformation that puts both knowledge system and social trust (ST) under high pressure. Design/methodology/approach The study proposes an integrative research model to explain how ST and conspiracy mentality (CM) are influencing citizen engagement in public life through different forms of action that is specific to offline or online spaces. The research model and its nine hypotheses are tested based on a survey for data collection and partial least squares method for data analysis. Findings The study finds that both online and offline actions are mediating the positive effect of ST on citizen engagement. Yet, CM has a high impact on online actions, and it exerts a significant indirect influence on citizen engagement in this manner. Originality/value Revealing the mediator role of online actions in the relationship between CM and civic engagement, the paper brings novel insights on disinformation spreading. The study explains how citizen engagement can sometimes be turned against social well-being because those prone to belief in conspiracies are the perfect targets of deceivers seeking for disinformation amplifiers in the online environment.

Although the extended self is a relatively new concept, over the years it has developed rapidly, being the subject of study of several marketing researches. Our possessions contribute to reflecting our identity, so it is very important to look at how people expand their self in relation to others and how possessions become part of themselves. We can not hope to understand the behavior of consumers without first gaining a certain understanding of the attention they give to their possessions. The main findings until now show that certain objects accelerate the interest of the consumer for the actual consumption, because the consumption helps define people about what they are. Our aim is to deepen this idea through a survey.