Building Brands Identity

Mindrut, Sabin; Manolică, Adriana; Roman, Cristina Teodora

doi:10.1016/s2212-5671(15)00088-x

Cited by 35 publications

(27 citation statements)

References 3 publications

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“…In these days, a product or a service is almost irrelevant without the brand. It cannot be identified or associated with what influences in fact our purchasing process (Mindrut et al 2015). The study of consumer's behavior and the attempt to model the decision-making process of consumers is a longstanding interest for marketing and decision theory scientists (Matsatsinis & Samaras, 2000).…”

Section: Introductionmentioning

confidence: 99%

Effects of Brand on Consumer Preferences: A study in Turkmenistan

Işık¹,

Yaşar²

2015

EJBE

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Section: Introductionmentioning

confidence: 99%

Effects of Brand on Consumer Preferences: A study in Turkmenistan

Işık¹,

Yaşar²

2015

EJBE

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“…Recent studies consider forming the brand identity as the process of its "co-creation." It is noted that building brand identity is the result of the interaction of numerous stakeholders [10][11][12][13][14].…”

Section: Developing Brand Identity In the Business-to-business (B2b) mentioning

confidence: 99%

Brand identity development

2020

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The paper studied the concept of "brand identity" as a planned brand image that defines the direction for all marketing activities of a company. The authors developed an algorithm for constructing a system of characteristic features of the brand strategy, harmoniously combined with the corporate and business strategy which includes the market situation analysis, an analysis of economic conditions and activities of the organization, analysis of marketing affords, analysis of the marketing strategy, the brand strategy selection, the brand positioning choice, brand identity development. Based on the well-established brand identity models such as The Brand Identity System (D.A. Aaker, USA), The Brand Identity Prism (J.-N. Kapferer France), L. De Chernatoni’s model (UK), 4D Branding (T. Gad, Sweden), The Brand Wheel (Bates Worldwide, USA), The Brand Platform (Young & Rubicam, USA) the authors have discussed the current approaches to the brand identity creation depending on which market (customer or B2B) a firm participates in perform and its capacity to serve the interests of both corporate and individual customers. The proposed approaches are needed for successful brand management.

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“…The concept of brand identity and brand image are different concepts, brand identity is something that can be controlled by companies such as brand names, brand logos, brand designs, and slogans or in other words, brand identity is how a brand wants to be interpreted by its customers, while the brand image is how a brand is formed in the minds of consumers (Schlegelmilch, 2016). Brand identity is how a company is identified, and this brand identity is formed by the components of culture, vision, personality, positioning, appearance, relationships, and other things that exist in an entity (Mindrut et al, 2015). Therefore the concept of brand identity can also be applied to a tourist destination entity.…”

Section: Destination Identitymentioning

confidence: 99%

Indonesian Favorite Destinations: Antecedent and Consequence Destination Experience

Taufik

Prabowo

2020

JMTT

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Almost all countries in the world try to increase the attractiveness of tourist destinations owned by their countries, including Indonesia. Various strategies have been decided by the stakeholders in the tourism industry to lure tourists to their tourist destinations. The purpose of this study is to develop a model in the tourism industry by analyzing tourist behavior in returning visits to a tourist destination. This study uses a survey method with a quantitative approach. The attitude measurement scale is the differential magnetic scale, the primary data obtained from 502 respondents who had visited Bandung, or Yogyakarta, or Bali. The analytical tool used in this study is Structure Equation Modeling with AMOS 23.0 software. There are six variables examined in this study, namely revisit intention, e-WOM, destination experience, destination identity, destination service quality, and destination natural quality. The results found that revisit intention and e-WOM will be affected by destination experience. A pleasant experience during a visit to a tourist destination can be maintained by the right destination identity and destination service quality. Also, destination experience strengthened by excellent destination natural quality. This research model can be adopted in various tourist destinations to increase the number of tourists visiting.

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Building Brands Identity

Cited by 35 publications

References 3 publications

Effects of Brand on Consumer Preferences: A study in Turkmenistan

Effects of Brand on Consumer Preferences: A study in Turkmenistan

Brand identity development

Indonesian Favorite Destinations: Antecedent and Consequence Destination Experience

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