Indonesian Favorite Destinations: Antecedent and Consequence Destination Experience

Abstract

Almost all countries in the world try to increase the attractiveness of tourist destinations owned by their countries, including Indonesia. Various strategies have been decided by the stakeholders in the tourism industry to lure tourists to their tourist destinations. The purpose of this study is to develop a model in the tourism industry by analyzing tourist behavior in returning visits to a tourist destination. This study uses a survey method with a quantitative approach. The attitude measurement scale is the differential magnetic scale, the primary data obtained from 502 respondents who had visited Bandung, or Yogyakarta, or Bali. The analytical tool used in this study is Structure Equation Modeling with AMOS 23.0 software. There are six variables examined in this study, namely revisit intention, e-WOM, destination experience, destination identity, destination service quality, and destination natural quality. The results found that revisit intention and e-WOM will be affected by destination experience. A pleasant experience during a visit to a tourist destination can be maintained by the right destination identity and destination service quality. Also, destination experience strengthened by excellent destination natural quality. This research model can be adopted in various tourist destinations to increase the number of tourists visiting.

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“…The preferences of the generation who are familiar with social media regarding tourist visits emphasize the novelty of the place along with the added value of the tourist experience, then the credibility of the information conveyed by influencers, as well as the motivation to have a memorable tourist experience and be published on social media as a form of life achievement (Sucisanjiwani & Yudhistira, 2023). The tourism industry is a sector that competes fiercely in facing business competition, mainly related to competence in building experience and the ability of business entities to attract consumers to visit tourist attractions by utilizing creative processes that intersect with visitors' emotional feelings (Taufik & Prabowo, 2020). FOMO, whether viewed from a psychological or business perspective, has various unique features that can lead to the formation of a new consumerist proposition.…”