PurposeThis paper aims to analyze antecedents of entrepreneurship propensity in two separate studies, at individual and organizational levels. The first study proposes that the effect of individual cultural values on entrepreneurial propensity is mediated by the locus of control. The second study focuses on the interaction effect between the individual's need for autonomy and a bureaucratic culture characterized by high centralization and high formalization.Design/methodology/approachThe approach takes the form of surveys of business students and retail salespeople in Romania and regression analysis.FindingsInternal locus of control predicts entrepreneurship propensity. Mediation effects were not supported. Centralization and formalization stimulate entrepreneurial propensity, especially in salespeople with a high need for autonomy. In general, the individual cultural values approach generated weak results, while the organizational culture approach showed strong support for the hypotheses.Research limitations/implicationsA combination of push and pull effects determines an individual's entrepreneurial propensity. Personality traits, such as internal locus of control and need for autonomy predict entrepreneurial propensity. But individuals are pushed into entrepreneurship by negative factors, such as dissatisfaction with existing employment.Practical implicationsIn transitional economies, entrepreneurial ventures are relied on to sustain a high growth rate, to serve the unmet needs of the population, and to create jobs. Multinationals operating in transition countries could improve recruiting decisions by hiring managers with a high internal locus of control and could then allow them decision‐making power to satisfy their need for autonomy.Originality/valueThe paper analyzes antecedents of entrepreneurship propensity in two separate studies, at micro (individual) and meso (organizational) levels, but set within the same transitional economy. This macro context is posited to shape both organizational culture and individual cultural values and personality traits.
Purpose Emerged from a theoretical contradiction, the purpose of this paper is to investigate whether perceptions and behaviors toward new brands depend on the priority assigned to promote the company’s intentions (warmth) vs its abilities (competence). Design/methodology/approach The research uses a two-level single factor experiment to test the effects of launch communication strategy (warmth-competence vs competence-warmth) on people’s perceptions and behavioral intents, and applies partial least squares structural equation modeling to explore the collected data. Findings Results offer valuable insights into the usage of communication strategy with a view to favor brand perception, referrals, and sales, laying stress on the underlying mechanisms. Research finds that warmth-competence communication strategy has a higher positive influence on brand perception than the reversed strategy. Revealing people’s proneness to promote the new companies perceived as warm and competent, results indicate that perception of warmth mediates word-of-mouth propensity. Research limitations/implications The present study brings novel insights for corporate communication, showing that people’s propensity to advocate on behalf of new brands is driven by the perception of company’s warmth. Explaining connections between communication strategy, brand perception, and WOM propensity (supportive or denigrating), the current study adds contributions to the previous findings on warmth and competence stereotypes applied to consumer-brand interactions. Practical implications From a managerial perspective, findings offer practical hints about how to use launch communication to improve brand perception and consumer supportive behaviors. Originality/value The present study brings novel insights for corporate communication, showing that people’s propensity to advocate on behalf of new brands is driven by the perception of company’s warmth. Explaining connections between communication strategy, brand perception, and word-of-mouth propensity, the current study adds contributions to the previous findings on warmth and competence stereotypes applied to consumer-brand interactions.
Purpose The purpose of this paper was to identify the main necessary competences for smart cities’ development. From their inception until now, smart cities are striving to clarify their identity and become better, and thus, smarter. The whole process is in many ways similar to the journey of a child in his quest of growing into a smart adult, with the help of parents and support from educators. But it is not easy to tell how we, as citizens, through civic, educational and governance structures, raise smart cities. What competences do we need? This was the main question for the present essay, generated from several theoretical and practical experiences. Design/methodology/approach In this study, literature analysis, synthesis and theoretical inferences, for the smart city problematiques, and induction and exploratory qualitative analysis, for soft, civilizational competences, were used. Findings The main conclusion is that the literature still associates the smart city especially with its hard dimension, the highly developed and intelligent technologies, including information and communication technologies (ICTs), despite a growing number of studies dedicated to the soft, human and social capital component. The intangible, soft component – the human actor – plays an equally, if not even more important role, through mechanisms affecting all classical dimensions of smart cities (smart economy, people, governance, mobility, environment, living). Civilizational competences, soft skills or human-related characteristics of cities strongly influenced by culture (at national, regional, organizational and individual levels) are crucial for the development of smart and competitive cities. Civilizational competences are grouped into four categories: enterprise culture, discoursive culture, civic culture and daily culture. If we want to make our cities smart, we need to develop these competences – first define them, then identify their antecedents or influence factors and measure them. Research limitations/implications The study has several limits. First, the exploratory nature in itself, with many inductive and abductive suppositions that will need further testing. Second, the literature selection has a certain degree of subjectivity owing to the fact that besides the common, classical theory of smart cities, the authors were particularly interested in rather heterodox opinions about the subject, which lead them to the inclusion of singular or isolated points of view on narrower issues. Practical implications The findings of this exploratory conceptual essay could be used for further testing of hypotheses on the relationship between civilizational competences and smart cities’ development. Social implications Local and regional administrations could use the results to increase civil society’s involvement in the development of smart cities. Originality/value The study points out some new connections and relations for the smart city problematiques, and explicitly suggests relating the development of smart cities to the development of civilizational competences, as a complex category of factors going beyond the unique dimension of “people” or “human and social capital” from the smart cities literature. It is an exploratory outcome, generating new research hypotheses for the relationships between smart city development and culture-related factors grouped under the “cities” civilizational competences’ label.
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