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This article extends the existing research on logistics customer service‐loyalty relationships to the online logistics supply chain environment by examining potential website determinants of logistics customer service quality. A structural equation analysis of 373 online shopping transactions suggests that perceived quality of all logistics customer service activities (perceived cycle time, in‐stock availability, and customer responsiveness) varies inversely with: (1) perceived ease of use, and (2) content vividness of the website; and positively with product information content. However, only retailer customer responsiveness assessment was found to have any significant influence on consumer intended loyalty behavior in Internet‐enabled supplies chains.

Despite renewed interest in the cross-national implementation of market orientation, there is hardly any consideration of this practice in sub-Saharan Africa. The present study examines the validity of two widely used market orientation scales from Kholi and Jaworski and Narver and Slater, in Ivory Coast, and the ability of both scales developed from explained market orientation practices among Ivorian firms. The results of this study confirm the transferability of both scales, although Narver and Slater's were found to perform better. In addition, several related organizational antecedents recommended in the extant literature were found to predict market orientation in this sub-Saharan African country. Several managerial recommendations and implications for further research are also discussed.