“…This trend, which side-steps traditional models of management that have been accepted for long periods within the management literature, relates to the use of organisational improvisation to explore new ways of achieving the objectives of those organisations within a number of areas. These areas include new product development (Akgün and Lynn, 2002;Moorman and Miner, 1998b;Kamoche and Cunha, 2001), cognition (Augier and Vendolø, 1999;McGinn and Keros, 2002), entrepreneurial activity (Baker et al, 2003;Hmieleski and Corbett, 2003), organisational learning (Akgün et al, 2003;Barrett, 1998;Chelariu et al, 2002;Miner et al, 2001;Moorman and Miner, 1998a), change (Brown and Eisenhardt, 1997;Macredie and Sandom, 1999;Orlikowski, 1996), time (Ciborra, 1999), planning (Crossan et al, 1996;Eisenhardt, 1997), team working , and organisational structure (Hatch, 1999;Pavlovich, 2003), amongst others.…”