Ukraine’s journey to Europe: strategic macronarrative and conceptual metaphors

Морозова, О. І.

doi:10.1080/09662839.2019.1648255

Cited by 6 publications

(2 citation statements)

References 27 publications

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“…When beliefs and perceptions are seen as significant explanatory variables, the importance of conceptualizing them for the image of the country increases. Since the images people operate with at the conscious level are shaped by metaphorical visualization and categorization (Morozova, 2019).…”

Section: Imagementioning

confidence: 99%

“…Zhabotynska, Karasik, Lakoff, Matuzkova, Parshina, Petlyuchenko, Seryakova, Sternin study language phenomena in the context of cognitive science. Morozova (2019) speaks about the synergetic nature of the formation of the image and investigate strategic macro narrative and conceptual metaphors in Ukraine's journey to Europe. The researcher of communication in international politics also studies the effectiveness of multimodal means of influence in wartime politics.…”

Section: Introductionmentioning

confidence: 99%

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Leadership Language in the Course of War: Framing and Reframing Aspects

Glinka¹,

Voloshchuk²,

Usyk³

2023

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The article presents a multimodal study of leadership language on the example of Ukrainian president Volodymyr Zelensky’s speeches. The work analyzes how coverage of Zelensky's orations constructs frames of the Ukrainian – Russian war viewing. How media (using a mechanism that allows creating a new psychological frame to expand their perception) reframes the outlooks by imposing a specific interpretation onto events. As a result of both textual and visual analysis of Zelensky's video messages, it is evident that to achieve the communicative goal, the President uses a complex system of argumentation schemes (from the sign “argument from the sign”, by analogy “argument by analogy”, cause-and-effect relationship). Numerous strategic and tactical communicative techniques and tools (metaphors, metonymies, epithets, comparisons, allusions, means of stylistic syntax) aimed at creating a frame of Ukraine and shaping its identity allow his speeches to sound clear and convincing.

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Section: Imagementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%