Abstract:The article presents a multimodal study of leadership language on the example of Ukrainian president Volodymyr Zelensky’s speeches. The work analyzes how coverage of Zelensky's orations constructs frames of the Ukrainian – Russian war viewing. How media (using a mechanism that allows creating a new psychological frame to expand their perception) reframes the outlooks by imposing a specific interpretation onto events. As a result of both textual and visual analysis of Zelensky's video messages, it is evident th… Show more
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