The purpose of this study isto investigate the relationship between HALAL awareness, marketing and religiosity that are postulated to influence customers' intention to purchase HALAL certified consumer products. Customers' who visited SABASUN Hypermarket Sdn.Bhd. in Kuala Terengganu were selected as respondents. Questionnaires were used as the research instrument. The findings revealed there are positive relationship between the HALAL awareness and religiosity toward customers' intention to purchase HALAL certified consumer products. The results also demonstrated that religiosity is the most influential factors in motivating customers' to purchase HALAL certified products. For future study should consider demographic background as a moderating factor the can regulate the effect on factors influencing customers' intention to purchase Halal certified consumer products.

Entrepreneurs not only create benefits through the expansion and the development of economic and business industry, it also creates challenges for emerging micro-entrepreneurs to effectively compete in an environment characterised by multitude of challenges. The question is whether the development of micro-entrepreneurship industry is a progressive approach that can motivate the small and medium entrepreneurs to eradicate poverty. This paper is a deliberate attempt to revisit the essential concept and practice of micro-entrepreneurship in small and medium industry as well as its role in eradicating poverty in Malaysian. The Malaysian government has launched the New Economic Policy to eradicate hardcore poverty, restructuring employment and developing the rural area of Malaysia. It has been determined that the development of micro-entrepreneurship significantly contributed to small and medium industry and poverty eradication. Furthermore, the success of poverty eradication has significantly created awareness among micro-entrepreneurs in small and medium industry. In this paper, a comprehensive model of micro-entrepreneurship strategy in small and medium industry in eradicating poverty has been constructed with the aim of assisting the Malaysia government in developing their socio-economic policies.

Problem statement: The objectives of this study were to determine mean comparison all 6 dimensions between Cooperative Bank (CB) and Islamic Bank of Britain (IBB) in Leicestershire, United Kingdom, to compare the ranking for CB and IBB based on the customers preference and lastly to identify the similarities between CB and IBB based on customer preference. Approach: A sample of retail banking customers from CB and IBB was surveyed through a set of questionnaires. The proposed scale is called SERVQUAL and comprises 33 items named ‘CARTER’ with six dimensions (Compliance, Assurance, Reliability, Tangible, Empathy and Responsiveness), which customized for suitability of CB and IBB. The data was analyzed based on SPSS. Results: The study indicated that the mean comparison for all 6 dimensions were compared and shown that the Compliance issues were very important for IBB customers, while the same cannot be mentioned for the CB customers, who gave more importance to Empathy and Responsiveness. On the other hand, the highest ranked between IBB and CB were found, where the customers of IBB chose No interest paid nor taken on saving and loan as a preferred items and CB customers more preferred to chose Run on ethical value as the highest rank. The results also demonstrated that the similarities were found where almost of the items in Assurance have a similar ranking in both of banks. Conclusion/Recommendations: Future research should be conducted with a big number of respondents to ensure the representative and conclusive finding. Next, the new research needs to increase a number of banks to obtain the good result

Several years ago Key Performance Indicators (KPIs) becoming a best measurement practiced by the government sectors. By practicing this approach in government agencies, the failure of delivery system which always voice out the public will address accordingly. Thus, this paper aims to look at the implementation of KPIs) mainly in Malaysian public sectors in response with Government Circular 20. With some adjustment of reformation in the public sector, the government has developed their own set of KPIs to measure the performance among agencies. In design of study, qualitative method through semi-structured interview was www.ccsenet.org/ass

This paper aims to make a comparative analysis of Malaysia's nation-building process and critically look at these programs; namely the Rukun Negara, Bangsa Malaysia and 1Malaysia by looking at three main angles; ideology, race and ethnicity as the nation-building components. Initial survey has found out that tolerant government compromise to integrate the multiracial Malaysian has contributed to the problems. Even though the recent trends show there is a tendency of Malaysian to be 'colour blind' due to some kind of democratization and freedom of information access, still however, it did not show any sign that racial politics will disappear for good. Its unique compositions that based on multiracial, multi-religious, multicultural and multilingual as well as geographically divided has been identified by many scholars as an obstacle to the construction of Bangsa Malaysia. Several efforts from Rukun Negara (national ideology), Bangsa Malaysia and the latest, 1Malaysia have been and are being made by the government in realizing the prospect but no avail. The question now, how the Malaysian-style of racial accommodation will survive, is the nation-building program have been sufficient enough to dispose racial sentiments among the multiracial Malaysian, and if it is not, what should be happening.