Influence of Halal certification on customers’ purchase intention

Zakaria, Zaherawati; Majid, Mousapour; Ahmad, Zainal Ariffin; Jusoh, Zuraini; Zakaria, Norhayati

doi:10.4314/jfas.v9i5s.55

Cited by 56 publications

(66 citation statements)

References 4 publications

(5 reference statements)

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“…Previous research (Abd Rahman, Asrarhaghighi, & Abd Rahman, 2015;Aziz & Chok, 2013;Hamdan et al, 2013) have asserted that awareness has a positive influence on consumer attitude towards buying the food products. In addition, it has a positive effect on consumer intention (Krishnan, Aderis, Azman, & Kamaluddin, 2017;Zakaria et al, 2017). Accordingly, the study hypothesises that:…”

Section: Awarenessmentioning

confidence: 96%

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Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling

Bashir

Bayat

Olutuase

et al. 2018

Journal of Food Products Marketing

142

114

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This research study highlighted the factors that influence the intention of consumers to buy halal food products. In this study, the researchers have chosen to address the gap in the literature pertaining to non-South African consumers' purchase intention. Non-South Africans are foreign people who reside in South Africa including immigrants, workers, and students. Through utilising the theory of planned behaviour, this study aims to determine the attitudes, subjective norms, perceived behaviour control, and awareness of non-South African towards purchasing halal food products. This also attempts to identify the strongest factor that influences the purchasing intention of halal food by non-South African consumers. The sample of the study consisted of 230 non-South African consumers in Cape Town. Data were collected through self-administered questionnaires. Structural equation modelling (SEM) was used to identify the structural relationships among the constructs identified and to test the study hypotheses. The findings of this study indicate that there is a significant relationship between awareness and buying behaviour. Interestingly it found that only the attitude dimension of TPB had a significant relationship with purchase intention, whereas subjective norms and perceived behavioural control did not show a significant relationship with the consumer intention variable.

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Section: Awarenessmentioning

confidence: 96%

“…Moreover, the consumer's awareness of halal affect their decisions towards buying halal food products (Zakaria, Abdul Majid, Ahmad, Jusoh, and Zakaria (2017). Aziz and Chok (2013) emphasised that halal awareness has an influence on clarifying the intention to purchase halal products.…”

Section: Awareness Of Halalmentioning

confidence: 99%

Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling

Bashir

Bayat

Olutuase

et al. 2018

Journal of Food Products Marketing

142

114

View full text Add to dashboard Cite

show abstract

“…Religious people tend to apply religious rules and practices without question (Zakaria et al, 2018). The rise in religiosity relates positively and substantially to the intention of the customers to buy halal products.…”

Section: Religiositymentioning

confidence: 99%

Determinants affecting purchase intention of halal products: an article review

2020

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This study’s main objectives are to analyze the literature related to the factors influencing halal products' purchase intention and identify the literature gap for future study recommendations. The researchers evaluate the numerous assessed studies conducted in different countries. Halal products' major determinants in purchase intention are attitude, subjective norm, perceived behaviour control religiosity, halal awareness, and halal certification. Researchers have not examined factors such as price, exposure, place, halal supply chain, and advertising in their studies. Common theories used in previous literature are the Theory of Planned Behavior (TPB). One of the gaps for further research on halal products' purchase intention is the lack of research in the halal pharmaceutical, halal fashion, halal tourism, halal supply chain, and halal finance fields. In the future, the researcher may apply other theories that can be used to study purchase intention, such as theory consumption value or theory diffusion of innovation.

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“…Adanya label halal terbukti mendorong minat konsumen pada berbagai jenis produk. Yang paling banyak pada produk makanan dan minuman (Arinilhaq, 2017;Nugraha, Mawardi and Bafadhal, 2017;Atikah, 2017;Nurcahyo and Hudrasyah, 2017;Aminuddin, 2018;Hatta, 2018;Fitriani, 2018;Sudrajat, 2018;Putri, 2019;Novagusda and Deriawan,2019;Pratama, 2019;Ratnasari, 2019;Faturohman, 2019;Pambudi,2018;Fauzia, Pangestu and Bafadhal, 2019;Alkatiri et al, 2019;Rohmah, 2019;Setyaningsih and Marwansyah, 2019;Janah,2018;Alfikri, Baga and Suprehatin, 2019;Yoga, 2019;Ruangkanjanases and Sermsaksopon, 2019;Budiman, 2019;Lidiawati and Suryani, 2020). Restoran atau toko yang bersertifikat halal juga membuat konsumen meminati produk-produk makanan minuman yang disajikan (Mardiani, 2019;Ariyanti, 2019;Khadijah and Wulandari, 2020;Legowati and Ul Albab, 2019;Yulita Amalia and Fauziah, 2019).…”

Section: D3a Label Halal Dan Minat Beli Produk Halalunclassified

Minat Beli Produk Halal di Indonesia: Studi Pemetaan Sistematis

Kusumastuti¹

2020

mabsya

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Potensi pasar produk halal sangat besar di Indonesia. Agar dapat digarap optimal, produsen perlu memahami perilaku konsumen produk halal secara memadai. Studi ini dimaksudkan untuk mendapatkan gambaran mengenai minat beli masyarakat Indonesia pada produk-produk halal dan memetakan faktor-faktor utama yang mendorong minat tersebut. Sumber data yang digunakan berupa hasil penelitian empiris terdahulu di berbagai wilayah dan daerah di Indonesia yang dikumpulkan melalui penelusuran berbantuan mesin pencari dan dibahas dengan teknik content analysis. Hasil studi menunjukkan bahwa minat beli masyarakat Indonesia pada produk-produk halal cukup tinggi, dimana faktor utama yang mempengaruhi adalah religiusitas,kesadaran halal dan label halal. Produsen di Indonesia perlu memperhatikan faktor-faktor tersebut dengan cara terus meningkatkan kualitas produknya dan mengajukan sertifikasi halal, serta bersama-sama elemen-elemen lain terlibat aktif membangun kesadaran halal dan religiusitas masyarakat. Penting untuk studi mendatang mengembangkan kajian minat beli pada sektor wisata halal dan logistik halal yang masih minim.

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Influence of Halal certification on customers’ purchase intention

Cited by 56 publications

References 4 publications

Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling

Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling

Determinants affecting purchase intention of halal products: an article review

Minat Beli Produk Halal di Indonesia: Studi Pemetaan Sistematis

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