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Researchers have emphasized the role of e-commerce for small enterprises in improving their performance. However, there is limited evidence on the use of e-commerce by small enterprises, and e-commerce adopters and non-adopters dealing with COVID-19. Therefore, the purpose of this study is to investigate the differences in the impact of COVID-19 on income between small enterprises that are adopters and non-adopters of e-commerce. This study also explored the impact of restrictions on community activities, the intention to adopt e-commerce, and the types of assistance required by small enterprises due to the pandemic. Data were collected through an online questionnaire survey among small enterprises that operate in the culinary field (1,024 small enterprises in Indonesia). The data were analyzed using descriptive analysis, cross-tabulation, and the Mann-Whitney test. This study finds that non-adoption of e-commerce caused small enterprises to experience a decline in income, which worsened due to restrictions of community activities, compared to adopters of e-commerce. Therefore, to overcome this negativity, small enterprises were pushed to adopt e-commerce. Finally, working capital assistance is the main assistance required due to the pandemic both by e-commerce adopters and non-adopters. This study has significant implications for how small enterprises and governments may benefit from e-commerce dealing with extreme disruptions such as the COVID-19 pandemic. AcknowledgmentWe are grateful to Mulawarman University for providing us with the funding necessary to gather the necessary data for the study and complete this empirical investigation. We also would like to thank two anonymous reviewers and seminar participants at Mulawarman University for their helpful feedback.

The purpose of this research is to investigate the effects of transformational leadership style and corporate culture on job satisfaction as a variable intervening to enhance employee performance. The approach used in this study is a quantitative approach to data collection using questionnaires. The study was conducted at PT. Mahakam Berlian Samjaya the sample size is about 139 employees, using the Structural Equation Modelling (SEM). The results show that transformational leadership and organizational culture significantly affect job satisfaction as an intervening variable. Job satisfaction significant positive effect on employee performance. Keywords: transformasional leadership style, organization culture, job satisfaction, employee performance ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan transformasional dan budaya organisasi terhadap kinerja karyawan melalui kepuasan kerja sebagai variable intervening untuk meningkatkan kinerja karyawan. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan pengumpulan data menggunakan kuesioner. Penelitian ini dilakukan di PT. Mahakam Berlian Samjaya, dan responden yang digunakan sebanyak 139 karyawan, menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan gaya kepemimpinan transformasional dan budaya organisasi mempunyai pengaruh positif dan signifikan terhadap kepuasan kerja sebagai variable intervening dan berpengaruh positif dan signifikan terhadap kinerja. Kata kunci: Gaya Kepemimpinan Transformasional, Budaya Organisasi, Kepuasan Kerja, Kinerja

Manuscript type: Research paper Research aims: This study aims to investigate the role of acculturative product as an isolative mechanism for achieving the marketing performance of small and medium enterprises (SMEs) in Indonesia. Specifically, it focusses on the Indonesian Sarong Samarinda industry. Design/Methodology/Approach: Data were collected from 207 individual entrepreneurs who are involved in Sarong Samarinda businesses in East Kalimantan, Indonesia. Structural equation modelling (SEM) using AMOS was utilised to analyse the data. Research findings: The results of this study show that the advantages of the acculturative products influence the marketing performance. This study highlights the importance of innovativeness in securing the potentials of the acculturative products for the SME industry in Indonesia. It is also observed that the acculturative product acts as the mediator between innovativeness and marketing performance.

The development of information and communication technology affected many aspects of life, including economical state. E-commerce is an activity of selling or buying goods and services through the internet by using electronic media. The optimization of e-commerce could be carried out by advertising. Google AdWords is one of online advertising technologies that provides benefits in the business of e-commerce. This research was aimed to analyze and describe the improvement of the e-commerce sales by using Google AdWords. The research design was qualitative research design by utilizing secondary data from Google, Inc. Based on the result of the research, the e-commerce sites received increasing visits to the websites, increasing numbers of the new customers, increasing sales, and even business expansion. It could be concluded that Google AdWords was highly useful to enhance e-commerce. The researcher suggested to utilize Google AdWords online-advertising system in the e-commerce activities. Future researchers are suggested to use the revealed data as the basis of further research in relevant field.

Tourism has adapted rapidly in various worlds, including Indonesia, and created significant harmonization for economic, social, and cultural uses. Since the change in the status of the village forest (HD) in 2014, it is hoped that it will become an opportunity for Merabu Village to increase the productivity of agriculture, livestock, and tourist destinations. The focus of this study is to explore the tourism potential of Merabu Village. We obtained data sets through interviews, FGDs, and field observations of a number of informants who predominantly work as farmers. The trend of tourist visits every year is also increasing and especially rural-tourism is managed by Kerima Puri. Since the beginning of the presence of domestic tourists and foreign tourists, there have been tour boat services that took them to the gate of Nya’deng Lake, homestays, food providers, and various traditional attractions (cultural festivals). As a rural tourism area, HD has a positive impact on local residents to be involved in rural-tourism development. This finding also hopes for a real contribution from relevant parties to advance the rural-tourism of Merabu Village

<p align="center"><strong>Abstract</strong></p><p>The purpose of this research is to know: (1) influence of brand image to brand love (2) influence of brand personality to brand love, (3) influence of brand experience to brand love (4) influence of brand image to brand loyalty (5) influence of brandexperience to brand loyalty, (6) the influence of brand love on brand loyalty. This research was conducted using a sample of 131 people and data are taken by giving respondents structural questionaires. In terms of data analysis, this research used Partial Least Square (PLS)<strong> </strong></p>

Tantangan untuk menciptakan wirausahawan sejak usia muda merupakan salah satu upaya menjawab perubahan kondisi perekonomian nasional di masa pandemi covid 19. Minat berwirausaha dapat tumbuh dengan melihat seseorang yang sukses dalam berwirausaha sehingga memunculkan ketertarikan terhadap diri sendiri untuk melakukan suatu usaha salah satunya dengan memanfaatkan digital marketing. Digital marketing merupakan kegiatan pemasaran atau promosi yang dilakukan oleh sebuah brand atau produk dengan menggunakan media digital dan internet. Tujuan dari kegiatan pengabdian kepada masyarakat ini ialah untuk memberikan pemahaman mengenai motivasi belajar untuk menumbuhkan minat berwirausaha dengan memanfaatkan digital marketing sebagai peluang bisnis pada Siswa SMK Negeri 4 Samarinda. Metode yang dilakukan dengan sosialisasi dan diskusi. Materi yang dipaparkan membuat para siswa SMK Negeri 4 Samarinda mengetahui bagaimana cara simple untuk memulai bisnis atau menumbuhkan minat berwirausaha dengan pemanfaatan digital marketing.