Purpose of Study: This paper aims to assess three selected marketing parameters that can influence marketing performance. Methodology: An empirical study analysis was conducted to see the effect of Entrepreneurial Innovativeness Oriented, Relational Capabilities and Value co-creation to enhance the marketing performance of SME (Small and Medium Enterprise) apparel fashion industries in Central Java, Indonesia. Data sampling was obtained using purposive sampling technique involving 150 respondents. The data was collected by using a questionnaire given directly to the respondents. The data analysis employed Structural Equation Modelling (SEM) with AMOS program assistance. Result: The result showed that relational capabilities have a significant effect on value co-creation. Implications/Applications: The value co-creation can be the mediator for improving relational capabilities which have a significant contribution to marketing performance.

Manuscript type: Research paper Research aims: This study aims to investigate the role of acculturative product as an isolative mechanism for achieving the marketing performance of small and medium enterprises (SMEs) in Indonesia. Specifically, it focusses on the Indonesian Sarong Samarinda industry. Design/Methodology/Approach: Data were collected from 207 individual entrepreneurs who are involved in Sarong Samarinda businesses in East Kalimantan, Indonesia. Structural equation modelling (SEM) using AMOS was utilised to analyse the data. Research findings: The results of this study show that the advantages of the acculturative products influence the marketing performance. This study highlights the importance of innovativeness in securing the potentials of the acculturative products for the SME industry in Indonesia. It is also observed that the acculturative product acts as the mediator between innovativeness and marketing performance.

Abstract                The aim of this paper is to find out the effect of service quality on e-trust, service quality on e-loyalty, e-trust on e-satisfaction, and e-trust on e-loyalty. This research is an explanatory research. The sample includes 100 Consuments of Shopee Marketplace in East Kalimanta. The sample is gathered by using purposive sampling technique. This study was a quantitative approach and data were analyzed using PLS (Partial Least Square). The unit of level analysis is consument of Shopee in 10 regional or city in East Kalimantan. The results showed a significant effect of service quality on e-satisfaction, service quality significantly affects on e-loyalty, e-trust has significant effect on e-satisfaction e-trust significantly affects on e-loyalty.     Keywords: Service Quality, E-Trust, E-Satisfaction, E-Loyalty, Shopee Abstrak *) Penulis Korespondensi: rufina.praditha@gmail.com             Penelitian ini bertujuan untuk mengetahui pengaruh service quality terhadap e-trust, pengaruh service quality terhadap e-loyalty, pengaruh e-trust terhadap e-satisfaction, pengaruh e-trust terhadap e-loyalty. Jenis penelitian ini adalah penelitian explanatory. Sampel penelitian adalah 100 Konsumen marketplace Shopee di Kalimantan Timur. Sampel yang dikumpulkan menggunakan teknik purposive sampling. Penelitian ini bersifat kuantitatif dan menggunakan alat analisis PLS (Partial Least Square). Level unit analisis penelitian ini adalah konsumen Shopee di 10 Kabupaten atau Kota di Kalimantan Timur. Hasil penelitian menunjukkan bahwa service quality berpengaruh secara signifikan terhadap e-trust, service quality berpengaruh secara signifikan terhadap e-loyalty, e-trust berpengaruh secara signifikan terhadap e-satisfaction,  e-trust berpengaruh secara signifikan terhadap e-loyalty.   Kata Kunci: Kualitas Pelayanan, E-Kepercayaan, E-Kepuasan, E-Kepercayaan, Shopee

Abstrak

Abtract This research examines whether marketing innovativeness (MI

Peningkatan skala BUMDes sangat membantu upaya BUMDes untuk terus menggali potensi yang dimiliki, salah satu caranya adalah berkolaborasi dengan perguruan tinggi. Tujuan penyusunan proporsal ini adalah menawarkan co-creation dalam rangka kegiatan scale up seribu BUMDes sebagai bahagian dari tri dharma perguruan tinggi yakni pengabdian masyarakat dan melakukan pemetaan ulang potensi dan peluang BUMDes Sepunuh Hati. Pemetaan ulang dengan melihat bentang alam dan bentang sosial dari masyarakat sekitar BUMDes dengan membangun konektivitas antara program dengan mengacu pada Supply Chain Management dan lokasi operasional BUMDes dengan mencakup 2 hal utama, yaitu peningkatan skala usaha (scale-up) BUMDes melalui peningkatan tatakelola rantai nilai guna mendorong transformasi keunggulan komparatif desa menjadi keunggulan kompetitif baik pada tingkat regional maupun nasional. Pengembangan Digitalisasi melalui koneksitas antara pelaku ekonomi desa BUMDes dan UMKM mitra) guna mendorong efisiensi pasar regional sebelum memasuki market place nasional.

Abstract-This research examines whether marketing innovativeness (MI) and market responsiveness capability (MRC) to enhance marketing performance (MP) and tries solve the problems of research gap between marketing innovativeness and marketing performance. The SME's handy craft industries in East Borneo, Indonesia used as a sample. The Total data that can be further analysed as much as 207 respondents. Data analysing using Structural Equation Modelling. The result showed that (1) small companies in these market segments based region-centric is likely have better marketing performance when they have the iconic value co-creation (2) the marketing innovativeness and market responsiveness have significant effect on iconic co-creation (3) iconic value co-creation is definitely a mediator in the correlation of marketing innovativeness and market responsiveness

.