No abstract

Researchers have emphasized the role of e-commerce for small enterprises in improving their performance. However, there is limited evidence on the use of e-commerce by small enterprises, and e-commerce adopters and non-adopters dealing with COVID-19. Therefore, the purpose of this study is to investigate the differences in the impact of COVID-19 on income between small enterprises that are adopters and non-adopters of e-commerce. This study also explored the impact of restrictions on community activities, the intention to adopt e-commerce, and the types of assistance required by small enterprises due to the pandemic. Data were collected through an online questionnaire survey among small enterprises that operate in the culinary field (1,024 small enterprises in Indonesia). The data were analyzed using descriptive analysis, cross-tabulation, and the Mann-Whitney test. This study finds that non-adoption of e-commerce caused small enterprises to experience a decline in income, which worsened due to restrictions of community activities, compared to adopters of e-commerce. Therefore, to overcome this negativity, small enterprises were pushed to adopt e-commerce. Finally, working capital assistance is the main assistance required due to the pandemic both by e-commerce adopters and non-adopters. This study has significant implications for how small enterprises and governments may benefit from e-commerce dealing with extreme disruptions such as the COVID-19 pandemic. AcknowledgmentWe are grateful to Mulawarman University for providing us with the funding necessary to gather the necessary data for the study and complete this empirical investigation. We also would like to thank two anonymous reviewers and seminar participants at Mulawarman University for their helpful feedback.

Manuscript type: Research paper Research aims: This study aims to investigate the role of acculturative product as an isolative mechanism for achieving the marketing performance of small and medium enterprises (SMEs) in Indonesia. Specifically, it focusses on the Indonesian Sarong Samarinda industry. Design/Methodology/Approach: Data were collected from 207 individual entrepreneurs who are involved in Sarong Samarinda businesses in East Kalimantan, Indonesia. Structural equation modelling (SEM) using AMOS was utilised to analyse the data. Research findings: The results of this study show that the advantages of the acculturative products influence the marketing performance. This study highlights the importance of innovativeness in securing the potentials of the acculturative products for the SME industry in Indonesia. It is also observed that the acculturative product acts as the mediator between innovativeness and marketing performance.

Tourism has adapted rapidly in various worlds, including Indonesia, and created significant harmonization for economic, social, and cultural uses. Since the change in the status of the village forest (HD) in 2014, it is hoped that it will become an opportunity for Merabu Village to increase the productivity of agriculture, livestock, and tourist destinations. The focus of this study is to explore the tourism potential of Merabu Village. We obtained data sets through interviews, FGDs, and field observations of a number of informants who predominantly work as farmers. The trend of tourist visits every year is also increasing and especially rural-tourism is managed by Kerima Puri. Since the beginning of the presence of domestic tourists and foreign tourists, there have been tour boat services that took them to the gate of Nya’deng Lake, homestays, food providers, and various traditional attractions (cultural festivals). As a rural tourism area, HD has a positive impact on local residents to be involved in rural-tourism development. This finding also hopes for a real contribution from relevant parties to advance the rural-tourism of Merabu Village

The development of information and communication technology affected many aspects of life, including economical state. E-commerce is an activity of selling or buying goods and services through the internet by using electronic media. The optimization of e-commerce could be carried out by advertising. Google AdWords is one of online advertising technologies that provides benefits in the business of e-commerce. This research was aimed to analyze and describe the improvement of the e-commerce sales by using Google AdWords. The research design was qualitative research design by utilizing secondary data from Google, Inc. Based on the result of the research, the e-commerce sites received increasing visits to the websites, increasing numbers of the new customers, increasing sales, and even business expansion. It could be concluded that Google AdWords was highly useful to enhance e-commerce. The researcher suggested to utilize Google AdWords online-advertising system in the e-commerce activities. Future researchers are suggested to use the revealed data as the basis of further research in relevant field.

AbstrakEfektivitas Periklanan dari Penelitian ini terdiri dari kreativitas periklanan, kualitas pesan, dan frekuensi pengiriman. Penelitian ini bertujuan untuk mengetahui dampak efektifitas yang dilibatkan di dalamnya seperti variabel Periklanan Kreativitas, kualitas pesan, dan pandangan frekuensi konsumen membeli Niat juga mengetahui variabel dominan mana yang mempengaruhi Buy Consumer Intentions. Program Penelitian ini menggunakan alat analisis Regresi Linier Berganda SPSS versi 22.0. Populasi penelitian adalah Mahasiswa Politeknik Negeri Samarinda pernah menonton iklan televisi Mie Sedap minimal 3 kali. Pada saat yang sama, sampel yang digunakan untuk Penelitian ini adalah sebanyak 170 responden dengan teknik pengambilan sampel non probability dan metode accidental sampling, yaitu kuesioner untuk pengumpulan data secara spesifik. Hasil penelitian menunjukkan bahwa kreativitas periklanan, kualitas pesan, dan Frequency Advertising signifikan berpengaruh positif terhadap minat membeli konsumen, hal lain yang menjadi kreativitas iklan menjadi variabel dominan yang mempengaruhi minat beli konsumen.

Happiness, human development, level of competitiveness, and capacity in innovation all play an important role in spurring long-term sustainable economic growth. This study presents the relationship between these factors—happiness, human development, competitiveness, and innovation in the ASEAN region—in how they influence economic growth. To date, there has been a lack of research on this specific issue, and thus it is an interesting and little-known one to study. Panel data were used comprising a combination of time series and cross-sections. The object of the study was ASEAN member countries using the multiple linear regression method. For the years of 2013–2019, we found that overall economic growth had a real impact. The results showed that human development and global innovation are two-way related to economic growth (positive and significant). Conversely, there was an insignificant influence of happiness and competitiveness on economic growth. Competitiveness, in particular, can reduce the level of economic growth. The policy considerations pursued by countries in ASEAN are through the respective governments’ strategic steps to improve the productivity of their populations, because human resources are needed not only as objects but actors in economic activities themselves in managing development.

The key factors that affect the tourist satisfaction and their motivation to revisit are the homestay attributes such as accessibility, accommodation, amenities, tourist attraction, tourist activities, and food. Therefore, this descriptive research aims to examine the impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak from the perspectives of local and foreign tourists. The quantitative research through a valid and reliable self-administered survey questionnaire was conducted on 269 local visitors and 206 foreign visitors at four Kuching homestays located at Kampung Krokong Bau, Kampung Pueh Sematan, Kampung Annah Rais Padawan, and Kampung Santubong Kuching. The collected data were computed and analysed through SPSS 25 and SmartPLS. Only homestay attributes of tourist attraction, and food and meal are found to have a significant relationship with tourist satisfaction. While, homestay attributes of amenities, and food and meal are found to have a significant relationship with tourist motivation to revisit. The study proved that there is a significant relationship between tourist satisfaction and tourist motivation to revisit. It also proved that tourist satisfaction mediates the relationship between homestay attributes of tourist attraction, and food and meal on tourist motivation to revisit. The findings indicated that homestay attributes in Kuching, Sarawak need to be improved. Given the significant relationship of tourist attraction, amenities, and food and meal, as an index of tourist satisfaction and motivation to revisit, it is necessary that these homestay attributes to be improved. Keywords—homestay; attributes; mediating role; attraction; Sarawak