The authors propose a restructuring of the "food as health" paradigm to "food as well-being

Research on negative word‐of‐mouth communication (WOMC) in general, and the process by which negative WOMC affects consumers’ brand evaluations in particular, has been limited. This study uses attribution theory to explain consumers’ responses to negative WOMC. Experimental results suggest that (a) causal attributions mediate the negative WOMC‐brand evaluation relation, (b) receivers’ attributions depend on the manner in which the negative WOMC is conveyed, and (c) brand name affects attributions. Results also suggest that when receivers attribute the negativity of the WOMC message to the brand, brand evaluations decrease; however, if receivers attribute the negativity to the communicator, brand evaluations increase.

The theory of reasoned action and components of a theory of innovation adoption were integrated into a model of consumer adoption of the Internet for apparel shopping. The hypothesized model included psychological factors (beliefs and attitude), social factors (social support and social acceptance), and prior experience to explain intention to purchase apparel via the Internet. A questionnaire was mailed to a random national sample of households. All hypothesized variables were significant. Prior experience with the Internet had the strongest influence on intention to purchase apparel through the Internet. ᭧

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This study examined the relation between family communication patterns (FCP) and mothers' marketplace motivations, attitudes, and behaviors (MAB). Adolescents' prediction accuracy of mothers' consumption motivations was also investigated. Results indicate mothers' materialistic and shopping tendencies, advertising attitudes, information use, and consumption motivations are linked to FCP. Adolescents' predictions of mothers' consumption motivations coincided with mothers' self‐reported motivations. The findings suggest that FCP may play a role in the acquisition of marketplace MAB.

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