Manipulating Message Involvement in Advertising Research

Laczniak, Russell N.; Muehling, Darrel D.; Grossbart, Sanford

doi:10.1080/00913367.1989.10673149

Cited by 132 publications

(71 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Evidence that attention focus is a quality of situational involvement can be drawn from the literature on message involvement, a motivational state induced by a particular advertising stimulus or situation (Laczniak, Muehling, & Grossbart, 1989). Attention has been equated with such a situationally motivated state (Wright, 1973), or viewed as one of its dimensions (Laczniak et al, 1989).…”

Section: Flow and Situational Involvement Require Focused Attentionmentioning

confidence: 99%

“…Situational involvement is more routinely experimentally manipulated than measured (see Laczniak et al, 1989, for a review). A common thread of the manipulations is to make the situation, for example, advertising, product class, or purchase decision, personally relevant, to increase the likelihood that the individual will be personally affected, and hence motivated, to respond to the situation.…”

Section: Situational Involvement Measuresmentioning

confidence: 99%

See 1 more Smart Citation

Flow, enduring, and situational involvement in the Web environment: A tripartite second‐order examination

Huang

2006

Psychology and Marketing

143

121

View full text Add to dashboard Cite

Flow, a construct borrowed from reference disciplines, has been proposed as the central process in Web navigation. However, when flow is applied directly to the context of marketing, it suffers from conceptual ambiguity and overlap with the popular marketing construct, involvement. The present study aims to provide a clear framework within which to delineate the relationship between flow and involvement, and thus develop a better theoretical basis that incorporates the flow construct into Internet marketing. This study first distinguishes explicitly between flow, enduring involvement, and situational involvement. It then operationalizes these constructs with the use of customary measures to disclose their unique and common characteristics. Finally, a second-order confirmatory factor analysis allowing measurement errors is used to identify explicitly the tripartite relationship between the three constructs. The conceptual and operational implications are discussed.

show abstract

Section: Flow and Situational Involvement Require Focused Attentionmentioning

confidence: 99%

Section: Situational Involvement Measuresmentioning

confidence: 99%

Flow, enduring, and situational involvement in the Web environment: A tripartite second‐order examination

Huang

2006

Psychology and Marketing

143

121

View full text Add to dashboard Cite

show abstract

“…According to Andrews, Durvasula, and Akhter (1990), the "involvement direction" refers to the target of the involvement, such as an advertisement (i.e., Laczniak, Muehling, & Grossbart, 1989;Wright, 1973;Zaichkowsky, 1985Zaichkowsky, , 1994 or a product (i.e., Bloch, 1984;Lastovicka & Gardner, 1989;Zaichkowsky, 1985Zaichkowsky, , 1994. Researchers have also examined responses to an advertisement or product in online environments (Cho, 1999;Cho & Leckenby, 1999;Hershberger, 2003;McMillan, Hwang, & Lee, 2003;Yang et al, 2006).…”

Section: Introductionmentioning

confidence: 96%

Does involvement matter in online shopping satisfaction and trust?

Gutiérrez

Camarero

José

2011

Psychology & Marketing

View full text Add to dashboard Cite

Consumer involvement in online shopping can play a moderating role when explaining Web site effect on satisfaction and trust. This study proposes a set of hypotheses based on the Elaboration Likelihood Model (ELM) of persuasion, a conceptual model that explains the formation of individual attitudes that are prompted by central and peripheral cues. The model proposes the use of central signals when the buyer is highly involved and peripheral signals when the buyer is less involved. Nevertheless, the results of this study would suggest that these relationships are not so clearly defined in the case of online buying, which implies that certain assumptions associated with the ELM need to be revised to take the particularities of the online context into account.

show abstract

“…Having no consensus, many researchers define involvement as the extent to which a stimulus or task is relevant to the consumer's existing needs and values [61][62][63]. After reviewing past conceptualizations in advertising research, Laczniak, Muehling and Grossbart [64] suggested two components of involvement in advertising. As consumers become more involved they should (1) pay more attention to the ad message, and (2) focus more on brand processing as opposed to non-brand processing.…”

Section: Construct Reference Key Argumentmentioning

confidence: 99%

Synthesis of Constructs for Modeling Consumers’ Understanding and Perception of Eco-Labels

et al. 2014

View full text Add to dashboard Cite

Abstract:The term "eco-labeling" has become a buzzword in today's sustainable business world. The use of eco-labeling in various forms has been increasing notably for past many years, sometimes as an environmental "requirement" and sometimes merely as a marketing tool. Questions arise about how well these eco-labels are attended and understood by consumers. However, though mentionable studies are found on various aspects of eco-labels, gaps exist in exploring an inclusive set of parameters for investigating consumer perceptions of eco-labels. This paper aims at preparing a synthesis of all the possible factors to be incorporated for measuring consumer perceptions of eco-labeling of products. For making such synthesis, all major works in the field have been thoroughly reviewed. The paper comes up with a total of 10 parameters that include consumer awareness, consumer knowledge, consumer involvement, consumer trust, design and visibility, credibility of the source, type and level of information, clarity of meaning, persuasiveness, and private benefits. This tentative, yet inclusive, set of parameters is thought to be useful for designing large scale future empirical researches for developing a dependable inclusive set of parameters to test consumer understanding and perceptions of eco-label. A framework is proposed for further empirical research.

show abstract

Manipulating Message Involvement in Advertising Research

Cited by 132 publications

References 17 publications

Flow, enduring, and situational involvement in the Web environment: A tripartite second‐order examination

Flow, enduring, and situational involvement in the Web environment: A tripartite second‐order examination

Does involvement matter in online shopping satisfaction and trust?

Synthesis of Constructs for Modeling Consumers’ Understanding and Perception of Eco-Labels

Contact Info

Product

Resources

About