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JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. This content downloaded from 138.38.0.53 on Sun, This research details the development of the "Need for Touch" (NFT) scale designed to measure individual differences in preference for haptic (touch) information. The 12-item NFT scale consists of autotelic and instrumental dimensions. Results are reported that support the scale's hypothesized internal structure as well as its reliability, convergent, discriminant, and nomological validity. Individual differences in chronic accessibility to haptic information across groups varying in NFT were also found in two experiments. Additionally, NFT moderated the relationship between direct experience and confidence in judgment.

The authors propose a restructuring of the "food as health" paradigm to "food as well-being

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Haptic information, or information attained through touch by the hands, is important for the evaluation of products that vary in terms of material properties related to texture, hardness, temperature, and weight. The authors develop and propose a conceptual framework to illustrate that salience of haptic information differs significantly across products, consumers, and situations. The authors use two experiments to assess how these factors interact to impair or enhance the acquisition and use of haptic information. Barriers to touch, such as a retail display case, can inhibit the use of haptic information and consequently decrease confidence in product evaluations and increase the frustration level of consumers who are more motivated to touch products. In addition, written descriptions and visual depictions of products can partially enhance acquisition of certain types of touch information. The authors synthesize the results of these studies and discuss implications for the effect of haptic information for Internet and other nonstore retailing as well as for traditional retailers.

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A meta-analysis of prior studies of techniques designed to induce mail survey response rates was conducted. Research encompassing 184 effects (study outcomes) in 115 studies (articles) for 17 predictors of response rate was examined. The average effect size across all manipulations was r = .065, indicating an average increase of about 6.5 percent in response rates for manipulations. Effect sizes for specific predictors and two potential moderators of effects were examined. Results indicated that repeated contacts in the form of preliminary notification and follow-ups, appeals, inclusion of a return envelope, postage, and monetary incentives, were effective in increasing survey response rates. Significant effect sizes for the predictors ranged from an increase in response of 2 percent to 31 percent. Implications of the results for the conduct of mail surveys and future research on mail survey response behavior are discussed.Researchers have amassed myriad techniques to stimulate mail survey response rates, reduce item omission, speed up response, and reduce response bias. Examples include the use of preliminary notification,