Individual Differences in Haptic Information Processing: The “Need for Touch” Scale

Peck, Joann; Childers, Terry L.

doi:10.1086/378619

Cited by 509 publications

(687 citation statements)

References 43 publications

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“…This result is consistent with findings of previous studies related to fashion innovativeness: Consumers with higher fashion innovativeness tend to engage more often in experiential shopping that is motivated by a desire for pleasure rather than practical purposes (e.g., Cho & Workman, 2011;Peck & Childers, 2003). Thus, those individuals with higher levels of fashion/brand leadership would find mobile devices more enjoyable compared to those with lower levels of fashion/brand leadership.…”

Section: Discussionsupporting

confidence: 90%

Effects of Personal Traits on Generation Y Consumers' Attitudes Toward the Use of Mobile Devices for Communication and Commerce

Kim¹,

Hahn²

2012

Human Technology An Interdisciplinary Journal On Humans In ICT

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The purpose of this study was to investigate the effects of young adult consumers' personal traits (high-tech involvement, experiment proclivity, and fashion/brand leadership) on their perceptions of and attitudes toward using mobile devices for communications and commerce. The integrated stimulus-organism-responses paradigm served as the overarching framework, combining the uses and gratifications theory and the extended technology acceptance model (Kim, Ma, & Park, 2009

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Section: Discussionsupporting

confidence: 90%

Effects of Personal Traits on Generation Y Consumers' Attitudes Toward the Use of Mobile Devices for Communication and Commerce

Kim¹,

Hahn²

2012

Human Technology An Interdisciplinary Journal On Humans In ICT

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“…In a study looking at touch by others, Argo, Dahl, and Morales (2006) showed that consumers react negatively if they believe products have already been touched by others. Childers (2003a, 2003b) demonstrated the importance of individual-level differences in haptic orientation or preference for productbased haptic information.Thus, the effect of the perceived haptic properties of products would appear to have significant implications for consumer behavior. Research in this emerging area has concentrated primarily on touch versus no-touch conditions, rather than manipulating the quality of the touch-related input (McDaniel and Baker 1977).…”

mentioning

confidence: 99%

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

2015

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We develop a conceptual framework regarding the perceptual transfer of haptic or touch-related characteristics from product containers to judgments of the products themselves. Thus, the firmness of a cup in which water is served may affect consumers' judgments of the water itself. This framework predicts that not all consumers are equally affected by such nondiagnostic haptic cues. Results from four studies show that consumers high in the autotelic need for touch (general liking for haptic input) are less affected by such nondiagnostic haptic cues compared to consumers low in the autotelic need for touch. The research has many implications for product and package design. D oes food served on a paper plate taste worse than the same food served on a china plate? Does mineral water served in a flimsy cup taste worse than the same water served in a firmer cup? Although the paper plate and flimsy cup may be less aesthetically appealing to a consumer, rationally speaking, the product containers should not affect the actual quality or taste of the products within those containers. Nevertheless, in this article we develop a conceptual framework that posits that haptic or touch-related characteristics of product containers may indeed be transferred to the products contained therein through consumer inferences and evaluations. This framework also predicts that not all consumers are equally affected by such irrelevant or nondiagnostic haptic cues from product containers. Rather, we propose that haptically oriented individuals, or those who tend to enjoy touching products, will be less affected by such cues because of their heightened awareness of and ability to correct for the potential impact of such cues.Prior research has shown that the mere act of interpersonal touching affects behavioral compliance and reciprocation in many consumer contexts. For instance, Crusco and Wetzel *Aradhna Krishna is the Isadore and Leon Winkelman Professor of Marketing at the Ross School of Business, University of Michigan, 701 Tappan Street, Ann Arbor, MI 48109-1234 (aradhna@umich.edu). Maureen Morrin is associate professor of marketing, Rutgers University, 227 Penn Street, Camden, NJ 08102 (mmorrin@rutgers.edu). Author names are in alphabetical order. Correspondence: Aradhna Krishna. The authors would like to thank Fengxia Fang, May Lwin, and Catherine Yeung for their help in data collection, and Julie Ruth for her many helpful suggestions on earlier drafts. Much of the work for this article was done while the first author was visiting the National University of Singapore. John Deighton served as editor and Laura Peracchio served as associate editor for this article.Electronically published October 17, 2007October 17, (1984 showed that being touched by a waiter in a restaurant increases tips. Hornik (1992) showed that consumers touched by a requester (to taste a new snack in a supermarket) tend to comply more than customers in a no-touch situation. In a similar vein, Hornik and Ellis (1988) showed that interpersonal touch increases s...

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“…Customers can touch the product in offline stores, but if they cannot touch the product when making purchase online. (Peck & Childers, 2003) [18] found that product's intrinsic cues such as tactility, color or smell (cues which, if changed would produce a resultant change in the physical product itself) are more important in a product's perceived quality than its extrinsic cues.…”

Section: Virtual Touchmentioning

confidence: 99%

How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressure

Zhang

et al. 2017

MATEC Web Conf.

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Abstract. This paper constructs a conceptual model of how group-buying servicescape affect consumers' purchase intention and discusses the regulating effects of price discount and time pressure. This research uses a survey approach to collect data, as a result, we collected 506 valid questionnaires. The results show that aesthetic appeal, information exchange, interpersonal interaction and perceived security have a positive effect on positive emotion; layout and functionality, information exchange and interpersonal interaction have a positive effect on virtual touch. Positive emotion and virtual touch can promote the consumer's purchase intention, and time pressure and price discount play a regulatory function. The results of this study have an important reference value for group-buying operators to use servicescape to attract and retain consumers.

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Individual Differences in Haptic Information Processing: The “Need for Touch” Scale

Cited by 509 publications

References 43 publications

Effects of Personal Traits on Generation Y Consumers' Attitudes Toward the Use of Mobile Devices for Communication and Commerce

Effects of Personal Traits on Generation Y Consumers' Attitudes Toward the Use of Mobile Devices for Communication and Commerce

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressure

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