The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context

Laczniak, Russell N.; Muehling, Darrel D.

doi:10.1080/00913367.1993.10673411

Cited by 97 publications

(56 citation statements)

References 41 publications

(38 reference statements)

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“…The different treatments were then applied to the site: High or low involvement with the information on the website: this was manipulated by randomly distributing two different sets of instructions to the subjects, which they were given before they began browsing the site and which they had to confirm having read by ticking a box. Individuals using the 'low involvement' instructions were simply invited to browse through all of the sections on the site, while those in the 'high involvement' category were assigned a task, similar to that used in the work of Laczniak and Muehling (1993). The task consisted of making a reservation covering a return flight, hotel accommodation, a restaurant and an excursion.…”

Section: Stimulimentioning

confidence: 99%

“…In the present work, involvement was used to identify the subject's motivation, as it is one of the most frequently employed variables in this context (Laczniak & Muehling, 1993;Laczniak, Muehling, & Grossbart, 1989). The subject's opportunity to process the information was captured by means of message type and information-overload.…”

Section: Tourist Destination Image-formationmentioning

confidence: 99%

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The contribution of website design to the generation of tourist destination image: The moderating effect of involvement

2015

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Section: Stimulimentioning

confidence: 99%

Section: Tourist Destination Image-formationmentioning

confidence: 99%

The contribution of website design to the generation of tourist destination image: The moderating effect of involvement

2015

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“…consumers' personal relevance with an issue, product or campaign) has also been found to impact consumers' knowledge, information processing and decision-making, as well as resulting behaviours (Greenwald & Leavitt, 1984;Kokkinaki & Lunt, 1997;Krugman, 1967;Laczniak & Muehling, 1993;Petty & Caccioppo, 1979;Zaichowsky, 1985Zaichowsky, , 1994. In relation to exposure to a message/campaign, Krugman (1965) and Ray (1973) proposed that decision-making can also take place under low 20 involvement conditions, as well as high involvement.…”

Section: Social Marketing Campaigns and Involvementmentioning

confidence: 99%

An environmental social marketing intervention among employees: assessing attitude and behaviour change

Gregory‐Smith

Wells

Manika

et al. 2014

Journal of Marketing Management

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Additional information:Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Sonja Graham has an academic background in psychology and is a behaviour change programme specialist with over five years' experience in designing and delivering social marketing, behaviour change and training programmes for both private and public sector organisations. At the sustainability charity Global Action Plan Sonja is responsible for using the latest research from the areas of Social Psychology, Behavioural Science and Social Summary statement of contributionThis paper contributes to the limited prior literature on employees' environmental behaviour and, in particular, the limited research on the influence of both organisational and individual attitudes and behaviours. This study makes a number of contributions to the employee environmental behaviour literature by examining: (1) the impact of both individual and organisational factors; (2) on two simultaneous interventions, and (3) different types of behaviour; (4) by using a situated experiment.

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“…Attention toward the brand When I saw the presentation of the brand, Following Laczniak & Muehling (1993) I felt the information . .…”

Section: Appendix C the Survey Instrument Used In This Studymentioning

confidence: 98%

The relevance of irrelevance in brand communication

Albrecht

Neumann

Haber

et al. 2010

Psychology & Marketing

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Brand managers strive to achieve an outstanding position in the psyche of the user by differentiating the product and service. In order to do so, brands are now often promoted by communications that focus on a trivial attribute difference. The current study tests both how the use of such an irrelevant attribute affects the perceptions of the consumer and how they rate the brand when the irrelevance of the attribute is previously revealed. The results of a controlled experiment (n ‫؍‬ 894) show that the use of irrelevant attributes generally has a positive effect on buying behavior and that this effect is obtained even when the actual irrelevance is previously proven to the consumer. Further, the results are consistent across a variety of outcome variables, including attention, perceived uniqueness, price fairness, attitude toward the brand, and intention to buy the brand.

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The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context

Cited by 97 publications

References 41 publications

The contribution of website design to the generation of tourist destination image: The moderating effect of involvement

The contribution of website design to the generation of tourist destination image: The moderating effect of involvement

An environmental social marketing intervention among employees: assessing attitude and behaviour change

The relevance of irrelevance in brand communication

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