An environmental social marketing intervention among employees: assessing attitude and behaviour change

Gregory‐Smith, Diana; Wells, Victoria K.; Manika, Danae; Graham, Sonja

doi:10.1080/0267257x.2014.971045

Cited by 41 publications

(41 citation statements)

References 113 publications

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“…; Gregory‐Smith et al . ) have shown encouraging results. Furthermore, social marketing has been recommended as a means to reduce demand for wildlife (Drury ; Challender & MacMillan ), but there is little information on its effectiveness in reducing demand or supply (but see Saypanya et al .…”

Section: Introductionmentioning

confidence: 91%

“…Social marketing uses marketing techniques to change behavior, including identifying barriers and benefits to the promoted behavior and tailoring efforts to change behavior to segments of target audiences (Andreasen 1994;McKenzie-Mohr 2011). Studies on the effectiveness of social marketing within conservation and environmental applications, such as management of fish, forests, water, and energy (Andriamalala et al 2013;Cole & Fieselman 2013;Martinez et al 2013;Gregory-Smith et al 2015) have shown encouraging results. Furthermore, social marketing has been recommended as a means to reduce demand for wildlife (Drury 2011;Challender & MacMillan 2014), but there is little information on its effectiveness in reducing demand or supply (but see Saypanya et al 2013;Liu et al 2016).…”

Section: Introductionmentioning

confidence: 99%

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Changing Wild Meat Consumption: An Experiment in the Central Amazon, Brazil

Chaves

Valle

Monroe

et al. 2017

CONSERVATION LETTERS

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Millions of people across the tropics rely on wildlife for food and income. However, overhunting to satisfy this demand is causing the decline of many species; an issue known as the wild meat crisis. We applied a before-after controlintervention design to assess the effects of social marketing (an information campaign and community engagement) with and without an economic incentive (discount coupons for chicken) on wild meat consumption. Coupons increased chicken consumption, as expected, but did not reduce wild meat consumption. In contrast, social marketing without the price incentive reduced wild meat consumption by ß62%. This study demonstrates how social marketing and price incentives may be effective at reducing demand for meat and other wildlife products.

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Section: Introductionmentioning

confidence: 91%

Section: Introductionmentioning

confidence: 99%

Changing Wild Meat Consumption: An Experiment in the Central Amazon, Brazil

Chaves

Valle

Monroe

et al. 2017

CONSERVATION LETTERS

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“…The environmental agenda will continue to have an important effect on marketing theory and practice (Kotler, 2011). Environmental social marketing campaigns have been launched as attempts to effect change in energy conservation (Gray & Bean, 2011), litter reduction (Almosa, Parkinson & Rundle-Thiele, 2017), recycling at the office (Gregory-Smith, Wells, Manika & Graham, 2015), plastic bag use (Carrigan, Moraes & Leek, 2011) and water consumption (Lowe, Lynch & Lowe, 2014), among others. In most of the cases listed above, the desired outcome would be behavioural changes across multiple target markets and customer segments.…”

Section: Social Marketing Environmental Campaigns and Nascent Soil mentioning

confidence: 99%

Connecting the public with soil to improve human health

Brevik

Steffan

Rodrigo‐Comino

et al. 2019

European J Soil Science

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Despite the definite links between soil and human health, it is likely that most people do not think about soil when considering human health. There is a disconnect between most people in our modern society and soil, and when people notice soil it is often in a negative context. People care for things that matter to them, and creating a more positive public image of soil could improve human health by leading to better treatment and understanding of the soil resource. There are a number of concepts that may be able to connect people to the soil, including terroir, soil health and soil security. While terroir originally established a connection between those who appreciate wine and the soils that produce those wines, the concept has been expanded to many additional products. It might be possible to provide a terroir link to human health benefits if they can be shown to be characteristic of a given soil environment. The concept of soil health has caught on with many farmers, policymakers, scientists and the general public, thus providing another possible approach to improve peoples’ connection with soil. Soil security is a recent concept that has been advanced as a way to take advantage of the connection that concepts such as energy, food and water security have made with policymakers. Therefore, we advocate a concerted effort to investigate terroir, soil health and soil security as concepts to improve overall human health. Soil health and soil security might have the most promise, and some social marketing campaigns that include soil health are ongoing. Highlights Soil is important to human health. A disconnect exists between the urban population and soil. Education about soil can rebuild these connections. Concepts such as terroir, soil health or soil security might help make connections.

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“…Abrahamse et al, 2005;Steg and Vlek, 2009), more recently, research aims to understand and promote pro-environmental behaviour at work (e.g. Gregory-Smith et al, 2015). In addition to the home, the workplace is one of the main 'microenvironments' where people spend most of their day-to-day time (Cox et al, 2012), which is why the workplace is an important setting for promoting sustainable lifestyles.…”

Section: Spillover In the Workplacementioning

confidence: 99%

Spillover of pro-environmental behaviour

Verfuerth¹,

Gregory‐Smith²

2018

Research Handbook on Employee Pro-Environmental Behaviour

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Introduction to the spillover effectThe aim of this chapter is threefold. Firstly, the chapter aims to introduce the term 'spillover' and its different conceptualisation, as well as providing an overview of current research developments. This chapter will overall provide the reader both a broad understanding of the different concepts of the spillover effect alongside its implications for environmentally friendy behaviours in the workplace.Secondly, the chapter aims to give an overview of underlying factors that influence spillover and a discussion of how the spillover effects might influence social marketing campaigns and behavioural change programmes that promote pro-environmental behaviours in organisations. Finally, the chapter aims to assess the methodological approaches used to investigate spillover effects, inclusive of quantitative, qualitative and mixed methods.The psychological concept of spillover could be simply understood as the flow and propulsion of cognitive thoughts, emotions or actions from one area to another. In relation to the latter aspect, Nillson et al. (2016: 1) consider that "the spillover effect proposes that engaging in one behavior affects the probability of engagement or disengaging in a second behaviour". The idea of the spillover effect is not new and has been applied in a number of areas such as knowledge (Acs et al., 2009), emotional conflicts between the workplace and the family (Grunberg et al., 1998; Westman, 2002) and health behaviour (Dolan and Galizzi, 2014). More recently, research in the fields of ethical marketing and environmental psychology has been investigating the spillover phenomenon in the context of sustainable lifestyles; here an increasing interest in understanding secondary behaviour Cognitive dissonance and self-perception theoryAccording to cognitive dissonance theory (Festinger, 1957) people experience discomfort when holding two contrasting cognitions and are motivated to reduce the psychological uneasiness they experience. This can be achieved in a number of ways, including changing attitudes, behaviours, externalising responsibility or reducing the importance of dissonant elements (Gregory-Smith et al., 2013). In the pro-environmental context, this means a person holding pro-environmental views but acting unsustainably will experience a psychological discomfort. This may be reduced by acting in an environmentally-friendly way (Thøgersen, 2004). Therefore, the need for consistency might lead to positive spillover between environmentally-friendly behaviours and between settings. Inconsistent

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An environmental social marketing intervention among employees: assessing attitude and behaviour change

Cited by 41 publications

References 113 publications

Changing Wild Meat Consumption: An Experiment in the Central Amazon, Brazil

Changing Wild Meat Consumption: An Experiment in the Central Amazon, Brazil

Connecting the public with soil to improve human health

Spillover of pro-environmental behaviour

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