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Privacy and its related variables are important determinants of customer behavior in the electronic market. This paper aims to examine the concern for customer privacy on the Internet, mainly with regard to disclosing personal information online. Furthermore, by establishing an experimental situation, we will analyze how this behavior is influenced by familiarity with the website sponsor, the level of control over the information the customer has and the sensitivity of the information requested.The results indicate that all the above-mentioned variables (except familiarity) have a significant impact on consumer online behavior.

The purpose of this research is to compare the perceptions of Spanish and British tourists in the formation of the overall perceived value of the purchase decision-making process for a hotel stay. Comparison is made between two key tourism distribution channels: offline, via a travel agency; and online, via the Internet. The sample comprised 600 tourists. Of these, 300 (150 Spanish and 150 British) had purchased hotel accommodation for their last holiday via an offline travel agency, and the other 300 (again, 150 Spanish and 150 British) had done so via the Internet. Given that the two countries differ in their cultural dimensions, the results show that the "uncertainty-avoidance" and "individualism/collectivism" dimensions moderate the relationship between the antecedents of overall perceived value. These differences are not homogeneous, depending instead on the medium through which the service is purchased. The present research takes a comprehensive approach to overall perceived value formation, considering differences both in culture and also in distribution channel, and including different phases: purchase and use.

The present study aims to outline the growing importance of culture in the field of tourism. More specifically, it highlights culture as a moderating variable in pre-visit tourist destination image formation, through the information sources utilized by the tourist in the selection of a holiday destination (that is, travel agencies alone vs. travel agencies together with the Internet). For this purpose primary research used a multicultural sample of 371 tourists from different European countries. The results show that the formation of a destination's pre-visit image amongst tourists, based on the information sources they use, is moderated by the level of uncertainty-avoidance of their national cultures.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This study attempts to carry out an approximation both to the conceptual delimitation and to the measuring of customer concern for privacy on the electronic market. Design/methodology/approach -To complete the objective of this research, an overview of the literature is made in an attempt to summarise the main proposals as regards dimensions of the construct analysed. Furthermore, two studies were carried out with the aim of evaluating the instruments to measure concern for privacy on the internet and which support the conclusion concerning the construct's dimensionality, reached following the aforementioned literature overview.Findings -From the main results reached, we can highlight that the concern for privacy on the internet construct has a structure consisting of two dimensions, which are confirmed through the scales evaluated for different contexts of use of the internet. These dimensions are: concern for control over the collecting of personal information, and its use on the electronic market. Originality/value -The paper's main contributions are threefold: a conceptual revision of the construct; a proposal of the dimensions for the construct; and an evaluation of two scales to measure the construct in different situations.

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