No abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This study attempts to carry out an approximation both to the conceptual delimitation and to the measuring of customer concern for privacy on the electronic market. Design/methodology/approach -To complete the objective of this research, an overview of the literature is made in an attempt to summarise the main proposals as regards dimensions of the construct analysed. Furthermore, two studies were carried out with the aim of evaluating the instruments to measure concern for privacy on the internet and which support the conclusion concerning the construct's dimensionality, reached following the aforementioned literature overview.Findings -From the main results reached, we can highlight that the concern for privacy on the internet construct has a structure consisting of two dimensions, which are confirmed through the scales evaluated for different contexts of use of the internet. These dimensions are: concern for control over the collecting of personal information, and its use on the electronic market. Originality/value -The paper's main contributions are threefold: a conceptual revision of the construct; a proposal of the dimensions for the construct; and an evaluation of two scales to measure the construct in different situations.

PurposeThe purpose of this article is to analyse the impact of the internet, as a new information channel for the consumer, on business results, and in particular, the consequences of attitude towards the web site with regard to customer behaviour and web site sponsor brand.Design/methodology/approachA survey instrument was used to gather data to test the relationships in the research model.FindingsThe paper shows the importance of attitude towards the web site and attitude towards the internet in explaining attitude towards the brand and consumer e‐behaviour, and identifies the hierarchy of effects operative among these three concepts of attitude: attitude towards the internet; attitude towards the web site; and attitude towards the brand.Research limitationsThis study only looked at one category of web site – free‐content sites. Future research could apply the conclusions of this study to other types of web sites, e.g. the e‐commerce web site and the corporate web site.Practical implicationsThe main practical consequence of the study lies in the need to take into account that the profitability of an e‐business should not be measured solely in terms of direct profitability. Profits generated indirectly should also be considered, given the proven positive relationship between attitude towards the web site and attitude towards the brand. This conclusion is of vital importance since very few e‐businesses obtain direct profits. Brick‐and‐click firms eliminate their e‐businesses without bearing in mind the positive consequences they may be having on the brand itself.Originality/valueThe study aimed to take a more in‐depth look at the value of e‐businesses for brick‐and‐click firms. It analysed sources of indirect profitability for the e‐business that should be taken into account when looking at web site value.