This study examines the impact of idealism, possession‐based happiness, and the attitude toward the legality of counterfeits on the willingness to buy counterfeit luxury brands in Turkey and Slovenia. Data are collected from 205 consumers in Slovenia and 224 consumers in Turkey and analysed using Partial Least Square Structural Equation Modeling. The results confirm a negative impact of idealism on the attitude toward the legality of counterfeits and a positive impact of this attitude on the willingness to purchase counterfeit luxury brands. Turkish consumers show a positive effect of possession‐based happiness on the attitude toward counterfeits. The impact of idealism and possession‐based happiness on the willingness to purchase counterfeit luxury brands among Slovenian or Turkish consumers was not found. The study contributes to the literature by providing a cross‐cultural focus on specific personal antecedents, which the current literature has limited knowledge of and conflicting findings.

Abstract-The main purpose of this study is to explore the small and medium-sized enterprises specific components of organizational buying behaviour. The study is qualitative in nature, which presents primary data collected through ten indepth interviews participants of which are selected by snowball sampling method. The results obtained from the content analysis of the interviews show that there are ten major components of small and medium-sized enterprises' organizational buying behaviour, which are product specific factors, supplier specific factors, buyer firm specific factors, economic factors, market based factors, customer based factors, relationship based factors, decision makers, information sources, and intermediaries, which show some significant differences from the ones of existing organizational buying behaviour models.Index Terms-Buying behaviour, buying behaviour models, buying behaviour components, small and medium sized enterprises (SMEs), large companies.

Social exclusion threatens control, belongingness and self‐esteem, and such threats may produce distinct behavioural intentions. This study hypothesized that thwarted control would increase the intention towards unethical consumer behaviour. Additionally, it hypothesized that inhibiting belongingness and self‐esteem would decrease the intention to engage in unethical consumer behaviour for reconnection. To test the hypotheses, we conducted two online experiments, with 117 (63 females and 54 males) and 188 (91 females and 97 males) participants in the 18–64 age range, using the Cyberball game to manipulate social exclusion. The result of the first study indicated that social exclusion diminished the level of control and increased participants’ willingness to engage in unethical consumer behaviour. The result of the second study indicated that social exclusion decreased levels of belongingness and self‐esteem and this decreased belongingness reduced the intention to engage in unethical consumer behaviour for reconnection. These results show that sense of control and belongingness are two psychological mechanisms through which social exclusion influences unethical behavioural intentions. To our knowledge, this is the first empirical study to analyze the role of control, belongingness, and self‐esteem as the mechanism explaining why excluded individuals are more likely to engage in unethical consumer behaviour but less likely to do it for affiliation. Accordingly, the paper presents some important theoretical and practical implications in the consumer behaviour context.

The transition from linear to circular economy requires increasing and promoting sustainable production and consumption models based on reducing, reusing and sharing of resources. Together with access-based services and using secondhand products, collaborative consumption (CC) is one of the crucial tools of sustainable consumption (Edbring, Lehner, & Mont, 2016). CC is an alternative consumption model to reduce the use of resources by sharing, swapping or bartering the goods and services (Botsman & Rogers, 2010). Consumers increasingly focus on sharing experiences rather than individually purchasing a specific good or service, especially in the tourism and travel industries (Tsai, Wu, & Huang, 2017).

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The purpose of this study is to review the brand literature between 2010-2015 including three journals which have the name of 'brand' in their title. Within this purpose, three international academic journals were scanned. Through a comprehensive content analysis the literature divided into the main subjects as: 1. Brand Concepts, 2. Brand Management, 3. Brand Equity, 4. Brand Attitude. Besides, it is found out that widely studied subjects are brand strategy and branding. Most of the papers used quantitative methods and collected data from consumers via convenience sampling. The most important limitation is that this study concerns only three journals. It is believed that his pioneering study can motivate academicians to lead the topic of brand.

This research aims to analyze the impact of environmental concerns on Turkish consumers' attitudes toward and intention to purchase EVs. It is also aimed to investigate the role of demographical characteristics—gender, age, income, and education—on those impacts. Given the purpose, a descriptive study was conducted through an online survey with a sample of 334 consumers. The research findings indicate that environmental concern plays a significantly influential role in the attitude toward and intention to purchase EVs. The study also confirms that environmental concern impacts on the attitude and intention toward EVs differs in terms of gender, age, and income. Only women show a positive influence of environmental concern on the attitude toward EVs. There is no difference in the direct or indirect link between EV purchase intention and environmental concern for age groups. Environmental concern's indirect influence on the intention to buy EVs is the highest and significantly different for the consumers with 7500-9999 TL income.

The COVID-19 pandemic has made significant differences in consumers' sustainable consumption behaviors and their attitudes toward environmental issues. After the global spread of the virus, a growing number of people became more aware of the environmental impact of their consumption habits, and their purchasing decisions shifted to favoring products and brands that place a higher value on environmental issues. Therefore, this chapter aims to introduce what the existing knowledge has presented about the impact of the COVID-19 pandemic on consumers' sustainable consumption practices and presents an overview of the existing literature. For this purpose, the current study focused on the recent research that addressed the changes in the sustainable consumption behaviors of consumers from different aspects, such as consumer spending habits, adopting a voluntarily simple life, consumption of energy and natural resources, the purchase, consumption, and use of environmentally friendly products and participating in sustainable practices.