It is not possible for the consumer behaviors of the individuals not to affect every aspect of life. In consumer society in which the concept of consuming for the sake of consumption is adapted and individualist ideology comes to the forefront, the fact that the individuals consume irresponsibly and without thinking makes people face many risks and problems in environmental, social and ethical aspects. There is a need for trained consumers who are conscious and the generation of a new concept of consumption based on awareness, responsibility and ethics in order to be able to both raise the life standards of individuals as consumers and to be able to maintain this by meeting their needs and also for the development of society. Within the scope of the study, a multidimensional and comprehensive scale of conscious consumer has been developed in a way that will contain the dimensions of "socially responsible consumption", "ethical consumption", "simple consumption", and "eco-friendly consumption" and supposed to be a guide for the society.
This research aims to analyze the impact of environmental concerns on Turkish consumers' attitudes toward and intention to purchase EVs. It is also aimed to investigate the role of demographical characteristics—gender, age, income, and education—on those impacts. Given the purpose, a descriptive study was conducted through an online survey with a sample of 334 consumers. The research findings indicate that environmental concern plays a significantly influential role in the attitude toward and intention to purchase EVs. The study also confirms that environmental concern impacts on the attitude and intention toward EVs differs in terms of gender, age, and income. Only women show a positive influence of environmental concern on the attitude toward EVs. There is no difference in the direct or indirect link between EV purchase intention and environmental concern for age groups. Environmental concern's indirect influence on the intention to buy EVs is the highest and significantly different for the consumers with 7500-9999 TL income.
The COVID-19 pandemic has made significant differences in consumers' sustainable consumption behaviors and their attitudes toward environmental issues. After the global spread of the virus, a growing number of people became more aware of the environmental impact of their consumption habits, and their purchasing decisions shifted to favoring products and brands that place a higher value on environmental issues. Therefore, this chapter aims to introduce what the existing knowledge has presented about the impact of the COVID-19 pandemic on consumers' sustainable consumption practices and presents an overview of the existing literature. For this purpose, the current study focused on the recent research that addressed the changes in the sustainable consumption behaviors of consumers from different aspects, such as consumer spending habits, adopting a voluntarily simple life, consumption of energy and natural resources, the purchase, consumption, and use of environmentally friendly products and participating in sustainable practices.
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