This study examines the impact of idealism, possession‐based happiness, and the attitude toward the legality of counterfeits on the willingness to buy counterfeit luxury brands in Turkey and Slovenia. Data are collected from 205 consumers in Slovenia and 224 consumers in Turkey and analysed using Partial Least Square Structural Equation Modeling. The results confirm a negative impact of idealism on the attitude toward the legality of counterfeits and a positive impact of this attitude on the willingness to purchase counterfeit luxury brands. Turkish consumers show a positive effect of possession‐based happiness on the attitude toward counterfeits. The impact of idealism and possession‐based happiness on the willingness to purchase counterfeit luxury brands among Slovenian or Turkish consumers was not found. The study contributes to the literature by providing a cross‐cultural focus on specific personal antecedents, which the current literature has limited knowledge of and conflicting findings.

Abstract-The main purpose of this study is to explore the small and medium-sized enterprises specific components of organizational buying behaviour. The study is qualitative in nature, which presents primary data collected through ten indepth interviews participants of which are selected by snowball sampling method. The results obtained from the content analysis of the interviews show that there are ten major components of small and medium-sized enterprises' organizational buying behaviour, which are product specific factors, supplier specific factors, buyer firm specific factors, economic factors, market based factors, customer based factors, relationship based factors, decision makers, information sources, and intermediaries, which show some significant differences from the ones of existing organizational buying behaviour models.Index Terms-Buying behaviour, buying behaviour models, buying behaviour components, small and medium sized enterprises (SMEs), large companies.

Social exclusion threatens control, belongingness and self‐esteem, and such threats may produce distinct behavioural intentions. This study hypothesized that thwarted control would increase the intention towards unethical consumer behaviour. Additionally, it hypothesized that inhibiting belongingness and self‐esteem would decrease the intention to engage in unethical consumer behaviour for reconnection. To test the hypotheses, we conducted two online experiments, with 117 (63 females and 54 males) and 188 (91 females and 97 males) participants in the 18–64 age range, using the Cyberball game to manipulate social exclusion. The result of the first study indicated that social exclusion diminished the level of control and increased participants’ willingness to engage in unethical consumer behaviour. The result of the second study indicated that social exclusion decreased levels of belongingness and self‐esteem and this decreased belongingness reduced the intention to engage in unethical consumer behaviour for reconnection. These results show that sense of control and belongingness are two psychological mechanisms through which social exclusion influences unethical behavioural intentions. To our knowledge, this is the first empirical study to analyze the role of control, belongingness, and self‐esteem as the mechanism explaining why excluded individuals are more likely to engage in unethical consumer behaviour but less likely to do it for affiliation. Accordingly, the paper presents some important theoretical and practical implications in the consumer behaviour context.

The transition from linear to circular economy requires increasing and promoting sustainable production and consumption models based on reducing, reusing and sharing of resources. Together with access-based services and using secondhand products, collaborative consumption (CC) is one of the crucial tools of sustainable consumption (Edbring, Lehner, & Mont, 2016). CC is an alternative consumption model to reduce the use of resources by sharing, swapping or bartering the goods and services (Botsman & Rogers, 2010). Consumers increasingly focus on sharing experiences rather than individually purchasing a specific good or service, especially in the tourism and travel industries (Tsai, Wu, & Huang, 2017).

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