Willingness to purchase counterfeit luxury brands: A cross‐cultural comparison

Tunçel, Niray

doi:10.1111/ijcs.12696

Cited by 29 publications

(31 citation statements)

References 112 publications

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“…Despite growing attention on the cultural differences in deliberate counterfeit purchase behavior (e.g., Eisend, 2019;Khandeparkar and Motiani, 2018;Li et al, 2018;Molina-Castillo et al, 2021;Tunçel, 2021;Wu et al, 2019), there are fewer studies on the role of individual-level cultural factors (e.g., Eisend et al, 2017;Kim and Johnson, 2014;Malik et al, 2020;Xiao et al, 2018). For example, Kim and Johnson (2014) examine the moderating role of individuals' independent (vs. interdependent) self-view in the relationship between moral emotions and judgments about the counterfeit purchase.…”

Section: Introductionmentioning

confidence: 99%

“…Finally, Eisend et al (2017) analyze 610 effect sizes from 98 independent studies to show that risk propensity and reduced integrity drive counterfeit purchase behavior in the developed markets and risk aversion reduces it in the developing countries but it is not clear to what extent these findings are applicable at individual consumer level. As a result, despite many studies involving a number of countries (e.g., Eisend et al, 2017;Penz and Stöttinger, 2008;Tunçel, 2021), absence of a comprehensive conceptual framework to examine the impact of individual-level cultural factors on counterfeit purchase behavior, makes it almost impossible to generalize their findings and learnings about consumers in different parts of the world.…”

Section: Introductionmentioning

confidence: 99%

“…Despite growing attention on the cultural differences in deliberate counterfeit purchase behavior (e.g. Eisend, 2019;Khandeparkar and Motiani, 2018;Li et al, 2018;Molina-Castillo et al, 2021;Tunçel, 2021;Wu et al, 2019), there are fewer studies on the role of individual-level cultural factors (e.g. Eisend et al, 2017;Kim and Johnson, 2014;Malik et al, 2020;Xiao et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

“…As a result, despite many studies involving a number of countries (e.g. Eisend et al, 2017;Penz and St€ ottinger, 2008;Tunçel, 2021), absence of a comprehensive conceptual framework to examine the impact of individual-level cultural factors on counterfeit purchase behavior makes it almost impossible to generalize their findings and learnings about consumers in different parts of the world.…”

Section: Introductionmentioning

confidence: 99%

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Cultural differences in deliberate counterfeit purchase behavior

Sharma

Chan

Davcik³

et al. 2021

MIP

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PurposeThis paper explores the moderating effects of four personal cultural orientations or PCOs (independence, interdependence, risk aversion and ambiguity intolerance) on the relationships among counterfeit proneness, subjective norms, ethical judgments, product evaluation and purchase intentions for counterfeit products.Design/methodology/approachA field study with 840 consumers in Hong Kong using a self-administered structured questionnaire is used to test all the hypotheses.FindingConsumers with high (low) scores on interdependence (independence) show stronger positive effects of counterfeit proneness on subjective norms and its effects on the counterfeit evaluation and purchase intentions. In contrast, consumers with high (low) scores on independence (interdependence) show stronger positive effects of counterfeit proneness on ethical judgments and its effects on counterfeit evaluation and purchase intentions. Consumers with higher scores on risk aversion and ambiguity intolerance show negative moderating effects on most of the relationships in the unified conceptual framework.Research limitations/implicationsThe authors collected data in Hong Kong, which is predominantly Chinese in culture. Hence, future research in other parts of the world with more diverse cultural values would help test the validity and generalizability of the results.Practical implicationsThe findings would be useful for managers of genuine brands to learn more about the process that explains deliberate counterfeit purchase behavior.Originality/valueThe authors extend the unified conceptual framework for deliberate counterfeit purchase behavior by incorporating four PCOs to explore cultural differences in the socio-psychological decision-making process underlying this behavior.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Cultural differences in deliberate counterfeit purchase behavior

Sharma

Chan

Davcik³

et al. 2021

MIP

View full text Add to dashboard Cite

show abstract

“…, 2020; Singh et al. , 2021; Tuncel, 2021; Yoo and Lee, 2012), which is estimated to account for 10% of world trade (Weidmann et al. , 2012).…”

Section: Introductionmentioning

confidence: 99%

Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence

Iyer

Babin

Eastman

et al. 2022

IMR

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PurposeThis study explores consumers' motivations to purchase luxury and counterfeit products using an international sample. In addition, it also examines the moderating role of interpersonal influence on this process. This study seeks to examine if the consumers who demand the highest quality express a preference for luxury goods over counterfeit goods.Design/methodology/approachSurvey research was employed to subjects from the USA, India, China and Russia. Responses from US and India consumers were collected using online software, whereas responses from China and Russia were collected with the help of a local market research firm.FindingsThe findings of the study indicate that consumers tend to show similar reactions based on the luxury and counterfeit consumption process examined here. In terms of interpersonal influence as a moderator, however, the study found it significantly impacts status seekers' attitude toward luxury and how a perfectionist shopper perceives counterfeit consumption.Originality/valueThis study is one of the first in the literature to empirically address both luxury and counterfeit consumption. Further it considers consumers from multiple countries with high levels of luxury good purchases.

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Recreational marijuana: Ethical positions and consumption status in explaining attitudes, perceived law ethicalness, and perceived corporate social responsibility

Souiden

2024

Corp Soc Responsibility Env

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Drawing from the Ethics Position theory and the Theory of Planned Behavior, this study was conducted with a comprehensive four‐part goal. It seeks to explore the moderating influences of the consumption status and ethical positions in elucidating (i) individuals' attitude toward recreational marijuana consumption, (ii) individuals' perceived ethical stance regarding recreational marijuana legalization, (iii) individuals' CSR perception of firms operating within the marijuana industry often deemed as morally contentious, and (iv) the interrelationships among the aforementioned variables. Based on a sample of 411 Canadians and two grouping variables, ANOVA tests and a structural Equation Modeling were used to test the research hypotheses. The results show that individuals' attitudes toward the consumption of marijuana, perceived ethicalness of legalizing it, and perceived CSR significantly vary across the three groups of consumption status (i.e., non‐consumer, occasional, and regular) and the four groups of ethical positions (i.e., absolutism, exceptionism, situationism, and subjectivism). The SEM results, however, show that, except for a few cases, there were no notable variations in the model's path coefficients among the identified groups. This study has intriguing implications for academicians, practitioners, politicians, managers, social welfare activists, and other stakeholders.

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Willingness to purchase counterfeit luxury brands: A cross‐cultural comparison

Cited by 29 publications

References 112 publications

Cultural differences in deliberate counterfeit purchase behavior

Cultural differences in deliberate counterfeit purchase behavior

Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence

Recreational marijuana: Ethical positions and consumption status in explaining attitudes, perceived law ethicalness, and perceived corporate social responsibility

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