RESUMO A identificação do comportamento empreendedor vem encontrando dificuldades de mensuração, uma vez que os resultados e instrumentos, até então desenvolvidos, não têm apresentado um modelo comportamental de compatibilidade universal para o empreendedor e não têm seguido algumas recomendações encontradas na literatura para a pesquisa em empreendedorismo, considerando elementos circunstanciais e comportamentais. Nesse sentido, visando preencher essa lacuna, este artigo reporta um estudo sobre a construção e validação do Inventário de Barreiras e Facilitadores ao Empreendedorismo, composto por 8 subescalas independentes que mensuram as seguintes facetas: Intenção de Empreender; Risco; Acesso à Capital; Inovação; Oportunidade; Liderança e Gerenciamento; Rede de Relacionamento; Paixão. O estudo parte da premissa de que o indivíduo se depara com Barreiras e Facilitadores, de ordem comportamental e contextual (fatores sociais, econômicos e ambientais), que podem impelir ou inibir a ação de empreender. Por meio de técnicas de validação, chegou-se a um instrumento de baixo custo (lápis e papel) e de fácil aplicação (autorrelato), com parâmetros psicométricos adequados.

Circular economy involves structural changes in traditional business models and consumers’ behavior toward recycled products. The recycling of PET products is increasing but there is still a gap between consumption and demand for PET packaging in Brazil. In this research, waste reduction was examined under a projective scenario to the current ecological purposes in Brazil for reducing environmental pollution. In that manner, this paper aimed to comprehend the intention to purchase recycled PET products of Brazilian consumers. With a non-probabilistic and convenience sample, the study counts 422 participants. The method employed was based on structural equation modelling and partial least Squares, used to test the hypotheses of causality among the variables. Results showed the perception of low quality about recycled products reduced consumers’ intention to purchase. Additionally, the sustainability of recycled products positively influenced the intention to purchase. In addition, recycled products presented a negative impact on the perceived safety, which could influence the purchase of recycled products in Brazil. We conclude that the image that Brazilian consumers have about recycled products positively affects the intention to purchase.

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No Brasil, vendedores de rua e comerciantes ambulantes, atualmente reconhecidos como microempreendedores, comumente, vm desenvolvendo em mercados informais estratgias de marketing no convencionais, isto , com caractersticas de intuio, improviso e ilegalidade. Admiravelmente, essas estratgias de comercializao tm demonstrado bons resultados de vendas, pondo em evidncia a seguinte questo: Que tipo de marketing esse, que no est nos handbooks de marketing e negligenciado pelos principais autores da rea? Partindo desse problema, esse estudo tem o objetivo de propor um modelo explicativo para esse fenmeno de marketing, fundamentado teoricamente e dentro de bases empricas, luz de teorias que abordam a composio psicolgica do Jeitinho Brasileiro, a cultura da Informalidade e o Empreendedorismo. Assim, prope-se um conceito que preenche uma lacuna por sobre as teorias tradicionais de marketing existentes.DOI: 10.5585/remark.v13i3.2703

Purpose: The study aimed to verify whether there is a difference of entrepreneurial potential between successful entrepreneurs and entrepreneurs who have failed; and whether there are variables that may work as a means of prediction to the success or failure of an entrepreneur. Originality/gap/relevance/implications: It brings up an innovative approach to the entrepreneurship researches, which main content is in the empirical operationalization of success and failure on business for the testing of specific hypothesis and the identification of the antecedents and consequences of entrepreneurial potential. Key methodological aspects: The research was conducted on a descriptive and quantitative approach. We applied the scale of entrepreneurial potential in 246 entrepreneurs, which 100 correspond to the analysis criteria, operationally, as successful entrepreneurs (n = 50) and entrepreneurs who failed (n = 50). Data were analysed by statistics techniques of logistic regression and Student's t test. Summary of key results: Results show that the successful entrepreneur has higher scores in entrepreneur potential scale than the entrepreneur who failed, in which the main convergence between entrepreneurial potential and business success is the setting business goals. In the investigated sample, the gender showed being a strong predictor of business success, indicating that men have 2.8 times greater chance of success in business than women. Key considerations/conclusions: In our opinion, the results found shed light on crucial elements to the explanation of business success and corroborate recent results brought by research on entrepreneurship and gender.

Prospects for the wind energy market have proposed changes of focus to managerial issues. The objective of this article is to map the specific market factors from Brazilian wind energy industry, in order to develop reflections and considerations on the subject, towards to the managerial, strategic and commercial development of the sector. Through an exploratory methodology in empirical format, and by a SWOT analysis of Telescopic Observations Strategic Framework, were found results that show funding and grants determined by Brazilian government, as the big question of the wind energy industry marketing, allowing the economic viability of wind energy projects. Further, it appears that the wind energy industry is eager to investments and has great potential for new business, but there are problems within the producing companies which that have to be assessed, such as the competitiveness capability, the high equipment costs, the installation locations limitations and lack of specialized employees with specific skills and capacities.

Resumo: Pesquisas no mundo vêm mostrando que indivíduos empreendedores compartilham características Palavras-chave: Potencial empreendedor; Escala; Validação fatorial confirmatória; Validade de critério.Abstract: Researches worldwide show that entrepreneurs share idiosyncratic characteristics compared with the rest of the population, which have stimulated specific studies on measurement of this behaviour. Among the most relevant and recent measurement approaches to the area of entrepreneurship in Brazil, there was the Entrepreneurial Potential Scale. Nevertheless, the original presentation of this instrument failed to find psychometric properties of stricter validation, and the related studies are not yet sufficient. This article aimed to check evidence of confirmatory factor validity, parameters of dimensional structure and criterion validity (predictive efficacy) of the Entrepreneurial Potential Scale. Two studies were conducted for this purpose. Study 1 (one) included the participation of 455 university students to carry out the construct validity through confirmatory factor analysis and multidimensional scaling (MDS). In turn, study 2 (two) included the participation of 654 college students and 148 entrepreneurs to perform the criterion validity by Student's t test and effect size (Cohen's d). Results show that the Entrepreneurial Potential Scale presents a factorial design with good quality adjustment and high levels of precision, indicating that it is a tool which converges reliably to predict the entrepreneurial behaviour.

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