Circular economy involves structural changes in traditional business models and consumers’ behavior toward recycled products. The recycling of PET products is increasing but there is still a gap between consumption and demand for PET packaging in Brazil. In this research, waste reduction was examined under a projective scenario to the current ecological purposes in Brazil for reducing environmental pollution. In that manner, this paper aimed to comprehend the intention to purchase recycled PET products of Brazilian consumers. With a non-probabilistic and convenience sample, the study counts 422 participants. The method employed was based on structural equation modelling and partial least Squares, used to test the hypotheses of causality among the variables. Results showed the perception of low quality about recycled products reduced consumers’ intention to purchase. Additionally, the sustainability of recycled products positively influenced the intention to purchase. In addition, recycled products presented a negative impact on the perceived safety, which could influence the purchase of recycled products in Brazil. We conclude that the image that Brazilian consumers have about recycled products positively affects the intention to purchase.
O artigo analisa as transformações ocorridas no ensino superior brasileiro, tomando como referência a base de dados do INEP, e a dinâmica das Instituições Privadas de Ensino Superior em assimilar rapidamente as políticas de Estado voltadas para a Educação Superior. Tem como objetivo apresentar a evolução do ensino superior no Brasil, em especial a graduação, com destaque para as modificações introduzidas nas políticas públicas a partir dos anos 2000 e que afetaram este nível de ensino. A fundamentação teórica foi pautada em debater a origem e a evolução do ensino superior no Brasil, o descompasso entre a oferta e a demanda de vagas no ensino superior brasileiro e as Políticas públicas implementadas no ensino superior a partir dos anos 2000. No tocante aos aspectos metodológicos, trata-se de uma pesquisa descritiva, de abordagem quanti-qualitativa. Os resultados encontrados evidenciam que o crescimento das vagas no ensino superior vem apresentando sinais de esgotamento, ocorrendo uma ociosidade no sistema que se manifesta nas vagas não preenchidas nos processos seletivos. As políticas públicas têm um papel fundamental de ajustar a demanda e a oferta, uma vez que há indícios que a renda é um dos grandes inibidores do preenchimento das vagas e da taxa de sucesso.
No Brasil, vendedores de rua e comerciantes ambulantes, atualmente reconhecidos como microempreendedores, comumente, vm desenvolvendo em mercados informais estratgias de marketing no convencionais, isto , com caractersticas de intuio, improviso e ilegalidade. Admiravelmente, essas estratgias de comercializao tm demonstrado bons resultados de vendas, pondo em evidncia a seguinte questo: Que tipo de marketing esse, que no est nos handbooks de marketing e negligenciado pelos principais autores da rea? Partindo desse problema, esse estudo tem o objetivo de propor um modelo explicativo para esse fenmeno de marketing, fundamentado teoricamente e dentro de bases empricas, luz de teorias que abordam a composio psicolgica do Jeitinho Brasileiro, a cultura da Informalidade e o Empreendedorismo. Assim, prope-se um conceito que preenche uma lacuna por sobre as teorias tradicionais de marketing existentes.DOI: 10.5585/remark.v13i3.2703
Prospects for the wind energy market have proposed changes of focus to managerial issues. The objective of this article is to map the specific market factors from Brazilian wind energy industry, in order to develop reflections and considerations on the subject, towards to the managerial, strategic and commercial development of the sector. Through an exploratory methodology in empirical format, and by a SWOT analysis of Telescopic Observations Strategic Framework, were found results that show funding and grants determined by Brazilian government, as the big question of the wind energy industry marketing, allowing the economic viability of wind energy projects. Further, it appears that the wind energy industry is eager to investments and has great potential for new business, but there are problems within the producing companies which that have to be assessed, such as the competitiveness capability, the high equipment costs, the installation locations limitations and lack of specialized employees with specific skills and capacities.
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