Purchase Intentions for Brazilian Recycled PET Products—Circular Economy Opportunities

Abstract

Circular economy involves structural changes in traditional business models and consumers’ behavior toward recycled products. The recycling of PET products is increasing but there is still a gap between consumption and demand for PET packaging in Brazil. In this research, waste reduction was examined under a projective scenario to the current ecological purposes in Brazil for reducing environmental pollution. In that manner, this paper aimed to comprehend the intention to purchase recycled PET products of Brazilian consumers. With a non-probabilistic and convenience sample, the study counts 422 participants. The method employed was based on structural equation modelling and partial least Squares, used to test the hypotheses of causality among the variables. Results showed the perception of low quality about recycled products reduced consumers’ intention to purchase. Additionally, the sustainability of recycled products positively influenced the intention to purchase. In addition, recycled products presented a negative impact on the perceived safety, which could influence the purchase of recycled products in Brazil. We conclude that the image that Brazilian consumers have about recycled products positively affects the intention to purchase.

Factors influencing purchase intention for recycled products: A comparative analysis of Germany and South Africa

“…Another problem is that the existing literature on the topic is fragmented, as the publications rely on different theories originating from psychology, sociology, and marketing (Bigliardi et al, 2020). Most publications focusing on recycled products examine the influence of individual factors such as the impact on purchase intention of the quality, image, sustainability, or safety of recycled products (Calvo‐Porral & Lévy‐Mangin, 2020; Queiroz et al, 2021). Some studies concentrate on the influence of perceived value on purchase intention (Chi et al, 2021), while others use adaptations of behavioral theories such as the TRA (Sun et al, 2018) or the TPB to explain purchase intentions of recycled products.…”

“…For this purpose, they used three items provided by Argo et al (2006). For the present study, a combination of Queiroz et al (2021) and Magnier et al (2019) is used—two items to measure perceived quality, and two were used to measure the perceived contamination of recycled products.…”

“…Another study examines the green purchase behavior of consumers in the US and India (Muralidharan et al, 2016). A third looked at motivations for sustainable consumption in Germany and China (Ali et al, 2019) and another examined consumption values in the UK and China (de Silva et al, 2021).…”

“…For this purpose, they used three items provided byArgo et al (2006). For the present study, a combination ofQueiroz et al (2021) andMagnier et al (2019) is used-two items to measure perceived quality, and two were used to measure the perceived contamination of recycled products.Concerning the construct certification, reference is made to ecolabels in particular Riskos et al (2021). measured both eco-label credibility and the involvement.…”

Examining the mediating role of brand trust and brand commitment in fostering consumer perceptions toward recycled products

“…(p. 2895). Subsequently, this phenomenon has been widely studied in extant literature (Sedky & AbdelRaheem, 2021;Queiroz et al, 2021;Park & Lin, 2020;Bigliardi et al, 2020;Magnier et al, 2019).…”