The article presents a study on risks in oil and gas industry and reveals their causes investigating enterprises activity as a result of emergent properties of systems. The original algorithm of risk assessment process based on emergent properties study is offered. A taxonomy approach and factor analysis are used for purposes of risk evaluation. The risk assessment consists of risks taxonomy, database structure development, identification of risks through impact factors evaluation; economic system emergent properties risks prediction, an integral risk level indicator calculation using taxonomy approach, correlation analysis of integral indicators of risk assessment, preventive measures for minimizing of negative impacts and reducing risks.
The article conducts a study to determine the place of marketing in crisis management of the enterprise, established the role of the main aspects of crisis marketing in modern enterprises; mastered the mechanism of marketing anti-crisis management of enterprises, the purpose of which is to form a strategy for overcoming the crisis and eliminate the consequences of crisis phenomena. In the author's sense, crisis management should cover all subsystems of enterprise management: operational, technical, financial, and, especially, strategic, marketing, personnel. In the author's sense, crisis management should cover all subsystems of enterprise management: operational, technical, financial, and, especially, strategic, marketing, personnel. It is recognized that marketing in crisis management is not just one of the subsystems of the enterprise, but the basis that ensures the sustainability of all its other units. Anti-crisis marketing involves the prompt change of all components of marketing in accordance with changes in the environment, which helps to maintain maximum competitiveness of the company in market conditions. In the crisis of the organization or to prevent it, the same marketing tools are used as in stable conditions, but the goals and objectives of marketing activities change, which acquire new specific features, the main of which is the marketing anti-crisis program. The anti-crisis marketing program should ensure the production and sale of such goods that are in steady demand in the market and bring the company's main profit. The mechanism of anti-crisis marketing in the enterprise as a management system involves the presence of the object (crisis phenomena) and the subject of management, the formation of targeted management processes, subsystem monitoring environment and forecasting: determination of the stage, parameters, volumes and scales of the crisis phenomenon, development, implementation and control of anti-crisis strategies, etc.), choice of means and methods of management, creation of a clear system of adjustment and feedback. The end result of marketing anti-crisis management of the enterprise is the formation and implementation of marketing anti-crisis strategy.
The article focuses on the reliability of the gas pipeline system. The decrease in the reliability of the gas transmission system can be considered from two sides. On one hand, it increases the expanses. On the other hand, there is a threat to public health and the loss of human and natural resources. It is proved that the main reason for reducing the reliability of the natural gas transmission process is the significant equipment ageing. The possibility to increase the reliability of the linear part of the main gas pipelines by conducting a quality repair system and equipment upgrades is substantiated. It is determined that the failure rate depends on the diameter and the number of the pipelines. The model of the failure rate process and average recovery time is offered to reduce the financial expenses of the enterprise.
The article defines the sequence of assessing the competitiveness factors of the agricultural sector (economic, international, political and legal, technological, social and natural climatic). The scientific approaches to the formation of the mechanism of the strategy realization of ensuring the competitiveness of the agrarian sector of Ukraine are substantiated. In the internal environment of such a mechanism is an interconnected complex of basic components and subordinate elements that reflect the specifics of modern market concepts in agricultural production aimed at ensuring the effective development of the agricultural sector and ensuring food security of the country. An integrated system for managing the competitiveness of the agricultural sector contributes to economic activities, improving product quality and ensuring food security. The article investigates that the agro sphere needs the state support in the reorganization of industrial and economic ties, in particular in the development of various forms of cooperation (including credit), organization of wholesale agro-food markets and the development of the agricultural market infrastructure. In such circumstances, it is essential to significantly expand the state regulatory functions, especially in terms of price regulation, in particular the support of prices for agricultural products, as well as in the strategic programming of the agricultural sector development.The purpose of the article is to investigate and analyze the complex mechanism of implementation of the strategy of ensuring the competitiveness of the agrarian sector of Ukraine as the main task of state policy.
Гальцова О.Л. доктор економічних наук, професор, завідувач кафедри національної економіки, маркетингу та міжнародних економічних відносин Класичного приватного університету Юрченко Н.І. кандидат економічних наук, викладач, Дніпровського державного аграрно-економічного університету
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