This paper aims to explore the potential of da'wah in the city of Semarang with a data mining approach. The data mining approach is carried out by implementing the fuzzy c-means (FCM) algorithm in order to obtain the optimum number of clusters in the potential clustering of da'wah in the city of Semarang. The data used in this study from the Ministry of Religion of the Republic of Indonesia and the Central Statistics Agency (BPS) of Semarang City. The results of the FCM analysis show that the optimum number of clusters is two clusters, where the sub-district in the second cluster is an area with a high potential for da'wah. This study provides information that in effective da'wah activities, certainty and clarity is needed regarding the targets of da'wah through mapping of da'wah in the form of clustering potential da'wah. This can be a consideration of dakwah strategies for the successful implementation of da'wah studies so that an increase in the target behavior of da'wah can be achieved. The application of FCM to get the optimum cluster of potential da'wah in order to produce da'wah mapping is novelty in the field of Islamic studies, especially the science of da'wah.

This article aims to analyze YouTube as a da'wah media for Muslim preachers in the disruption era. The use of Youtube as a medium of preaching significantly impacted developing increasingly competitive digital da'wah content. The digitalization of Islamic da'wah on Youtube has made the Dai (preacher) more proactive in making updates and adjustments. Dai's proficiency in the mastery of dakwah media via Youtube is one of the determining factors in digitizing da'wah. Therefore, Dai, who uses Youtube as a medium of preaching in the digital era, must always carry out innovation. Dai can create material videos by adding stimulating effects such as animated visualization, adding unique descriptions for important material points, and religious music back sounds. Dai also take advantage of image editing applications such as CorelDRAW, Photoshop, and video applications such as Filmora, VideoPad, or Adobe Premiere in the material creation process. Innovation is the process of making a da'wah video is very important so that the da'wah material can touch the community, especially the millennial generation.

The debate of experts regarding the perspective of science in Islam is still ongoing. The paradigm of the islamization of science emerged due to the feeling of the Muslims backwardness from advanced Western civilization. This study aims to elaborate on various views of Muslim scholars on the concept of islamization of science. Employing a literature study using descriptive qualitative research, this study indicates that some religious experts assume that there should be no dichotomy between religious and science in general. Religion must be the foundation of every science because they believe that everything, including science, is sourced from Allah. In essence, there is no separation between religion and every scientific discipline. But the Western thinkers have other views that they focus on the development of science in a positive-empirical aspect. The object of knowledge must be observable. They do not recognize the source and method of development of science in which Muslims use the senses, reason, and intuition. The author argues that somebody must support the idea of the islamization of science to restore knowledge according to its nature. The advancement of modern science must lead a Muslim to increase faith in Allah. Perdebatan para pakar mengenai cara pandang konsep ilmu pengetahuan dalam Islam masih belum berakhir. Paradigma islamisasi ilmu pengetahuan muncul di tengah kondisi tertinggalnya umat Islam dari peradaban Barat yang sudah maju. Tulisan ini bertujuan untuk mengelaborasi berbagai pandangan cendekiawan kontemporer tentang konsep islamisasi ilmu pengetahuan. Kajian ini merupakan studi kepustakaan dengan menggunakan jenis penelitian kualitatif deskriptif. Hasil penelitian menunjukkan bahwa agamawan menganggap tidak boleh ada dikotomi antara ilmu pengetahuan agama dan umum. Agama harus menjadi landasan setiap ilmu pengetahuan yang ada karena mereka meyakini bahwa segala sesuatu yang ada termasuk ilmu pengetahuan adalah bersumber dari Allah Swt., sehingga pada hakikatnya tidak ada sekularisme antara agama dengan setiap cabang disiplin ilmu pengetahuan. Namun para pemikir Barat memiliki tinjauan lain. Mereka hanya menitikberatkan pengembangan ilmu pengetahuan secara positif-empiris. Objek pengetahuan harus dapat diobservasi. Mereka tidak mengakui sumber dan metode pengembangan ilmu pengetahuan muslim yang menggunakan panca indra, akal, dan intuisi. Penulis berpendapat gagasan islamisasi ilmu pengetahuan ini harus didukung sebagai upaya mengembalikan ilmu sesuai fitrahnya. Kemajuan sains modern harus mengantarkan umat manusia pada peningkatan iman kepada Allah Swt.

Penelitian ini bertujuan untuk mengetahui strategi komunikasi Radio Aska FM dalam mempertahankan eksistensinya sebagai radio pendidikan dan dakwah. Kajian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Hasil penelitian menunjukkan bahwa terdapat empat strategi komunikasi yang digunakan Radio Aska FM dalam mempertahankan eksistensi. Pertama, identifikasi khalayak dengan mengadakan gathering, talkshow, dan membuka saluran komunikasi melalui berbagai kanal. Kedua, penyusunan pesan dengan menyusun program aktual sesuai informasi pada tahap pertama. Ketiga, penetapan metode. Keempat, pemilihan media baik secara konvensional dengan memakai frekuensi 107.9 FM maupun new media seperti streaming melalui facebook dan layanan Internet Live Streaming (ILS). Selain itu, Radio Aska FM juga melakukan inovasi dalam mempertahankan eksistensi dengan cara memberikan pelatihan secara periodik dan kontinu di bidang broadcast kepada khalayak, membangun sinergi dengan masyarakat, menjalin kerjasama dengan berbagai pihak baik dalam skala regional maupun nasional guna merancang dan membangun program, mewujudkan kemandirian dengan menciptakan unit usaha yang dapat menopang dan mendorong biaya oprasional guna kelancaran siaran radio.

The halal industry in Indonesia is undergoing development. This is supported by 87.17% of Indonesia's population are Muslims. One of the growing industries is the Muslim clothing industry.  Modest fashion, a term for fashion trends with a more polite and closed fashion concept. One of the famous Muslim fashions is Wearing Klamby. A local fashion brand from Yogyakarta whose collections have local content. This paper aims to see how Muslim fashion branding is used by Wearing Klamby. During of competition in the Muslim fashion business, branding is an important thing as a form of differentiation with other products, Brand can give life to a product. Branding Wearing Klamby as a product that loves the country is shown with the tagline " The Beauty Indonesia in your daily wear". WearingKlamby is one of the strong fashion products in its Branding. This paper uses a qualitative method with descriptive type with analytic using 7 principles of Fashion Branding according to Bruno Hasson. The data was obtained from social media and news. The results of this paper show that Klamby uses 7 principles of Fashion Branding Bruno Hasson in forming Muslim fashionbranding Wearing Klamby including creating a logo that Stands Out, Building Myths about Brands, Creating evocative Events, using celebrity endorsers, making members as living brand, and do it your way. The existence of the brand can form brand loyalty to consumers Wearing Klamby.

<p><em>Humor in dakwah has an important position. The difficult material can be accepted by mad'u easily. Beside to attract attention, humor also can be used as a tool of education for mad'u and as a tool critic to against inequality that happens in society without loss the basic character of smooth and not provocative. Using improper of humor will cause a blurring the essence and purpose dakwah. There are four ethical criteria of humor which must be considered by dai. <strong>First</strong>, humor educative is humor which has the content of educating and the mission of enlightenment. <strong>Second</strong>, critical humor is humor who stimulate dai to do analysis a number of inequality and imbalance reality of life. <strong>Third</strong>, not racist, humor not contains insult, desecration, stigmatic against someone, institution, religion, race, and class. <strong>Fourth</strong>, doesn’t contain pornographic. Humor is not exploit sensational body through talk of dirty and porn.</em><em></em></p><p align="center">***</p><p>Humor dalam dakwah menempati posisi penting. Materi yang sulit dapat dengan mudah dicerna mad’u melalui humor. Selain untuk menarik perhatian, humor juga bisa digunakan sebagai sarana edukasi mad’u dan bahkan dapat dipakai sebagai alat kritik tajam terhadap ketimpangan yang terjadi di masyarakat dengan tanpa kehilangan karakter dasarnya yang halus serta tidak provokatif. Namun penggunaan humor yang tidak tepat akan menyebabkan kaburnya esensi dan tujuan dakwah. Terdapat empat kriteria etis humor yang harus diperhatikan dai yaitu <strong>Pertama</strong>, humor edukatif yakni humor yang memiliki kandungan pesan mendidik dan membawa misi pencerahan, <strong>Kedua</strong>, humor kritis yakni humor yang menstimulus dai untuk melakukan analisis terhadap sejumlah ketimpangan dan ketidakseimbangan realitas kehidupan, <strong>Ketiga</strong>, tidak rasis, humor tidak berisi hinaan, penodaan, dan citraan stigmatis terhadap seseorang, lembaga, agama, ras, atau golongan, <strong>Keempat</strong>, Tidak berunsur pornografi, yaitu humor yang tidak mengeksploitasi tubuh dan sensasional badaniyah melalui pembicaraan jorok dan porno.</p>

Penelitian ini bertujuan untuk mengetahui nilai-nilai dakwah dalam tradisi upacara pernikahan nayuh pada masyarakat adat Lampung Suku Saibatin Kabupaten Pesisir Barat. Jenis penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif. Teknik Analisis data menggunakan model Miles dan A. Michel Huberman dimana terdapat tiga tahapan yang harus dilakukan yakni reduksi data, penyajian data, dan penarikan kesimpulan atau verifikasi. Teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa terdapat nilai-nilai dakwah dalam tradisi nayuh yakni nilai ibadah, nilai silaturahmi, nilai shadaqoh, nilai keikhlasan dan nilai kebersamaan. Kajian ini berperan penting sebagai sarana untuk menjaga integritas dan merawat keharmonisan serta persatuan atas khazanah budaya bangsa.

Islamic journalism has been intensely discussed among Islamic Universities in Indonesia. This study at least can be identified into three models. First, is the study of Islamic journalism as an activity that informs issues, events and phenomena related to Islamic values. Second, is the study of Islamic journalism as an Islamic way and method of journalistic activities. Third, the study of journalism as Islamic principles is the basis for journalistic activities. This study aims to complement the previous studies that gave few concerns to a comprehensive understanding of Islamic journalism, particularly the different concept with journalism studies. This study relies on primary and secondary data using a qualitative descriptive approach. Primary data was taken from Focus Group Discussion (FGD) by inviting 6 heads of the Islamic Journalism Study Program of Islamic Universities, lecturers, practitioners of journalistic and media, alumni, and communication students. At the same time, the secondary data was taken from the academic curriculum of several journalistic programs across the archipelago, namely UIN Walisongo Semarang, UNPAD Bandung, UGM Yogyakarta, UNDIP Semarang, UNAIR Surabaya, UI Jakarta, and other online sources. This study found that each university has uniqueness in formulating its curriculum, especially in integrating the concepts of Journalism and Islam.