This paper aims to explore the potential of da'wah in the city of Semarang with a data mining approach. The data mining approach is carried out by implementing the fuzzy c-means (FCM) algorithm in order to obtain the optimum number of clusters in the potential clustering of da'wah in the city of Semarang. The data used in this study from the Ministry of Religion of the Republic of Indonesia and the Central Statistics Agency (BPS) of Semarang City. The results of the FCM analysis show that the optimum number of clusters is two clusters, where the sub-district in the second cluster is an area with a high potential for da'wah. This study provides information that in effective da'wah activities, certainty and clarity is needed regarding the targets of da'wah through mapping of da'wah in the form of clustering potential da'wah. This can be a consideration of dakwah strategies for the successful implementation of da'wah studies so that an increase in the target behavior of da'wah can be achieved. The application of FCM to get the optimum cluster of potential da'wah in order to produce da'wah mapping is novelty in the field of Islamic studies, especially the science of da'wah.
Abstract Da’wah is an Islamic communication, which is a communication activity carried out intentionally and consciously in the form of an invitation to the path of God with amar ma'ruf nahi munkar to achieve the happiness of humanity in the world and the hereafter. When preaching, the preacher needs to even have to know the psychological condition of the object being preached (mad'u) so that what is conveyed can later be conveyed properly. In this case, psychology provides a way to convey material and establish methods of preaching to humans who are totality (psychophysical) creatures and have personalities from both internal and external influences. Thus, psychology in the process of da'wah has a focal point in the knowledge of human behavior. Based on psychiatric or psychological elements, the process of preaching will proceed according to the needs that are expected of humans as individuals and social beings. Keywords: da’wah, communication, psychology condition Dakwah merupakan suatu komunikasi Islam, yaitu suatu aktivitas komunikasi yang dilakukan secara sengaja dan sadar yang berupa ajakan kepada jalan Allah dengan amar ma’ruf nahi munkar untuk meraih kebahagiaan manusia dunia dan akhirat. Ketika berdakwah, da’i perlu bahkan harus mengetahui kondisi psikologis objek yang didakwahi (mad’u) agar apa yang disampaikan nantinya dapat tersampaikan dengan baik. Dalam hal ini, psikologi memberikan jalan bagaimana menyampaikan materi dan menetapkan metode dakwah kepada manusia yang merupakan makhluk totalitas (psikofisik) dan memiliki kepribadian baik dari faktor dalam maupun pengaruh dari luar. Dengan demikian, psikologi dalam proses dakwah mempunyai titik perhatian pada pengetahuan tentang tingkah laku manusia. Dengan berlandaskan unsur-unsur kejiwaan atau psikologi, proses dakwah akan berjalan sesuai kebutuhan yang diharapkan manusia sebagai individu dan makhluk sosial. Kata kunci: dakwah, komunikasi, kondisi psikologis
Various efforts have been made by the Government in collaboration with universities to reduce the spread of Covid-19 in the campus environment. Rector of Walisongo Islamic State University Semarang has also responded to the government's instruction, one of which is by implementing online learning. This research is a descriptive qualitative study that aims to obtain an overview of online learning during the Covid-19 pandemic at the Faculty of Da'wa and Communication. Data is collected through the Google Form. Data analysis was performed using interactive analysis techniques Miles & Huberman. The results showed that online learning made students feel more comfortable to ask questions and express their opinions compared to face-to-face lectures. The effectiveness of online learning was related to the availability of internet services and low-cost e-learning platforms. This is evidenced by the Whatsapp Group (WAG) platform that ranks first, followed by Line, Google Classroom, Google Meet, Zoom, then platforms other than this, and Webex ranks last. Abstrak: Berbagai usaha dilakukan Pemerintah bekerjasama dengan perguruan tinggi demi mengurangi penyebaran Covid-19 di lingkungan kampus. Rektor UIN Walisongo Semarang menanggapi himbauan Pemerintah, salah satunya dengan melaksanakan pembelajaran online. Penelitian ini merupakan penelitian kualitatif deskriptif yang bertujuan untuk memperoleh gambaran pembelajaran online masa pandemi Covid-19 di Fakultas Dakwah dan Komunikasi,.Data dikumpulkan melalui aplikasi Google Form. Analisis data dilakukan menggunakan teknik analisis interaktif Miles & Huberman. Hasil penelitian menunjukkan bahwa pembelajaran online membuat mahasiswa merasa lebih nyaman untuk bertanya dan mengemukakan pendapatnya dibanding perkuliahan tatap muka, Efektivitas pembelajaran online berkaitan dengan ketersediaan layanan internet dan platform e-learning berbiaya rendah. Hal ini terbukti dengan platform Whatsapp Group (WAG) menempati urutan pertama diikuti Line, Google Classroom, Google Meet, Zoom, kemudian platform selain ini, dan Webex menempati urutan terakhir.
Human life increasingly modern along with the times. However, modernity leads them to become unsafe and uncomfortable living life. Peace of life can only be achieved through the right attitude towards the treasures and sparkles of the other world. This attitude is known as qana'ah, which means feeling sufficient and satisfied for what he has. This study aims to describe the study of qana'ah according to Hamka and to determine its implications in mental health. It is a literature study that using descriptive qualitative methods. The results of this study indicate that qana'ah according to Hamka is an attitude that accepts what it is, but still must make the effort. Qana'ah requires the sincerity of the heart in accepting what is owned by accompanied by maximum effort. If someone practices the concept of qana'ah Hamka, then a healthy mental will be formed. The application of qana'ah in daily life can make a person always optimistic, never give up and not greedy in everything. Someone has control in his own life with qana’ah. Keywords: Qana’ah, Hamka, Mental Hygiene, Mental Health
The halal industry in Indonesia is undergoing development. This is supported by 87.17% of Indonesia's population are Muslims. One of the growing industries is the Muslim clothing industry. Modest fashion, a term for fashion trends with a more polite and closed fashion concept. One of the famous Muslim fashions is Wearing Klamby. A local fashion brand from Yogyakarta whose collections have local content. This paper aims to see how Muslim fashion branding is used by Wearing Klamby. During of competition in the Muslim fashion business, branding is an important thing as a form of differentiation with other products, Brand can give life to a product. Branding Wearing Klamby as a product that loves the country is shown with the tagline " The Beauty Indonesia in your daily wear". WearingKlamby is one of the strong fashion products in its Branding. This paper uses a qualitative method with descriptive type with analytic using 7 principles of Fashion Branding according to Bruno Hasson. The data was obtained from social media and news. The results of this paper show that Klamby uses 7 principles of Fashion Branding Bruno Hasson in forming Muslim fashionbranding Wearing Klamby including creating a logo that Stands Out, Building Myths about Brands, Creating evocative Events, using celebrity endorsers, making members as living brand, and do it your way. The existence of the brand can form brand loyalty to consumers Wearing Klamby.
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