Youtube as Da'wah Media Innovation in Disruption Era

Hilmi, Mustofa

doi:10.37680/muharrik.v4i01.234

Cited by 9 publications

(8 citation statements)

References 4 publications

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“…Previous researchers supported this research explained that during the Covid-19 pandemic, innovation was required in education through technology so that the learning process was not rigid [23]. The digitalization of Islamic da'wah through social media, namely YouTube, makes the preacher even more active in reforming [24]. There are previous studies in international journals explaining that Islamic preachers (da'i) use the advancement of the internet to spread messages and knowledge of da'wah (Islam) [25].…”

Section: Discussionmentioning

confidence: 61%

Virtual Congregation: Intensity of Watching YouTube on Religious Understanding during Covid-19

Syabibi¹,

Rahmat²,

Fitria³

et al. 2022

Proceedings of the 6th Batusangkar International Conference, BIC 2021, 11 - 12 October, 2021, Batusangkar-West Sumatra, Indones

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Social media is not only a means of entertainment but also an increase in religious knowledge. The phenomenon of staying at home, working from home, and lockdown as a direct impact of Covid-19 has given a lot of free time to surf in cyberspace. This paper hypothesized that the intensity of watching YouTube during the Covid-19 period affected students' religious understanding with an Islamic education background. The test was conducted on 42 students living in the State Islamic University of Fatmawati Sukarno Bengkulu dormitory. There is a positive influence between the variable intensity of YouTube users on religious understanding with a significance of 0.001. The value of R Square (R) of the two research variables that have been tested is 0.232. Thus, the variable intensity of YouTube users affects the variable of religious understanding by 23.2%, while other variables outside this study influence the remaining 76.8%. In the future, it is necessary to test the influence of similar platforms that are more attractive to millennials in the future.

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Section: Discussionmentioning

confidence: 61%

Virtual Congregation: Intensity of Watching YouTube on Religious Understanding during Covid-19

Syabibi¹,

Rahmat²,

Fitria³

et al. 2022

Proceedings of the 6th Batusangkar International Conference, BIC 2021, 11 - 12 October, 2021, Batusangkar-West Sumatra, Indones

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“…Digital da'wah has attracted the interest of young groups who are on a religious quest. In addition, preachers can innovate in making material videos by adding interesting effects such as animated visualizations, adding special descriptions for important material points, and religious music background (Hilmi, 2021).…”

Section: Literatur Reviewmentioning

confidence: 99%

From Cafe to the Mosque: the Construction of Dakwah Digital Communication of Shift Community

Octaviani

2022

Dms

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Keberhasilan dakwah sangat ditentukan oleh strategi yang dipilih oleh da’i. Dakwah aktual dan kontekstual merupakan salah satu cara yang dapat dipilih agar pesan efektif mempengaruhi kesadaran dan perilaku masyarakat. Artikel ini bertujuan untuk mengkonstruksi strategi dakwah digital dalam konteks generasi milenial. Melalui pendekatan antropologi digital, artikel ini mengeksplorasi salah satu aktifitas yaitu komunitas Shift yang dipimpinan Hanan Attaki dimana ia melakukan dakwah digital dengan sasaran utama generasi milenial. Dalam studi ini ditelusuri beberapa media sosial yang sering digunakan oleh Hanan Attaki, yaitu Youtube dan Instagram. Studi ini menunjukkan terdapat sejumlah model komunikasi yang bisa dibangun melalui dakwah digital yang menjangkau sasaran dakwah baru yaitu komunitas milenial. Aktualitas tema dakwah dan kontekstual dakwah yang relevan dengan karakteristik generasi milenial yaitu IT minded dan memiliki mobilitas yang tinggi sehingga membentuk moda komunikasi dakwah yang berciri representasi budaya sebagai penentu efektivitas dalam menjangkau kesadaran dan perilaku sasaran dakwah.The success of da'wah is largely determined by the strategy chosen by the Islamic preacher. Actual and contextual da'wah is one of ways that can be chosen by Islamic preacher so that messages can effectively influence people's awareness and behavior. The aim of this study is to construct a digital da'wah strategy in the context of the millennial generation. Through a digital anthropological approach, this study explores one of the activities, namely the Shift community led by Hanan Attaki where he conducts digital da'wah with the main target of the millennial generation. In this study, several social media are often used by Hanan Attaki, namely Youtube and Instagram. This study shows that there are a number of communication models that can be built through digital da'wah that reach new da'wah targets, namely the millennial community. The actuality of the da'wah theme and contextual da'wah that is relevant to the characteristics of the millennial generation, namely IT minded and it has high mobility and make a form of da'wah communication which characterized by cultural representation as a determinant of effectiveness in reaching awareness and behavior of da'wah targets.

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“…Her fanboys then tored up and burned Irene's photo. Society nowadays is facing a disruption era, the world is faced with rapidly evolving information and changing every lifeprinciple (Hilmi, 2021).…”

Section: The Representation Of Non-heterosexuality In Youtubementioning

confidence: 99%

The Representation of Non-Heterosexuality in YouTube: Study on K-Pop Girl Group Music Video

Putri

2021

muharrik

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Since the late 2000s, the Korean pop music industry (K-pop) has made significant progress outperforming the music industry of other countries. The abundance of South Korean media content showing the concept of “Girl Band” is engaging because of changes in gender representation in the Korean pop music industry. This study focuses on the representation of non-heterosexuality in the music videos of the K-Pop girl groups Mamamoo, Loona, and Red Velvet. The Music Video (MV) of the three girl bands shows other sexual orientations, as is often shown in the South Korean media. By observing the three music videos, the author found that South Korea has begun to represent several sexualities and genders that exist through the KPop industry. This study aims to analyze how the South Korean entertainment industry began to represent non-heterosexuality in the music video clips of K-Pop girl groups. The method used in the study uses a qualitative approach with semiotic analysis by John Fiske. The results of this study indicate the existence of a non-heterosexual ideology implied by the three girl groups through the content in the music video uploaded on the Youtube media platform

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Youtube as Da'wah Media Innovation in Disruption Era

Cited by 9 publications

References 4 publications

Virtual Congregation: Intensity of Watching YouTube on Religious Understanding during Covid-19

Virtual Congregation: Intensity of Watching YouTube on Religious Understanding during Covid-19

From Cafe to the Mosque: the Construction of Dakwah Digital Communication of Shift Community

The Representation of Non-Heterosexuality in YouTube: Study on K-Pop Girl Group Music Video

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