Branding fashion muslim (studi analisis brand wearing klamby)

Abstract

The halal industry in Indonesia is undergoing development. This is supported by 87.17% of Indonesia's population are Muslims. One of the growing industries is the Muslim clothing industry. Modest fashion, a term for fashion trends with a more polite and closed fashion concept. One of the famous Muslim fashions is Wearing Klamby. A local fashion brand from Yogyakarta whose collections have local content. This paper aims to see how Muslim fashion branding is used by Wearing Klamby. During of competition in the Muslim fashion business, branding is an important thing as a form of differentiation with other products, Brand can give life to a product. Branding Wearing Klamby as a product that loves the country is shown with the tagline " The Beauty Indonesia in your daily wear". WearingKlamby is one of the strong fashion products in its Branding. This paper uses a qualitative method with descriptive type with analytic using 7 principles of Fashion Branding according to Bruno Hasson. The data was obtained from social media and news. The results of this paper show that Klamby uses 7 principles of Fashion Branding Bruno Hasson in forming Muslim fashionbranding Wearing Klamby including creating a logo that Stands Out, Building Myths about Brands, Creating evocative Events, using celebrity endorsers, making members as living brand, and do it your way. The existence of the brand can form brand loyalty to consumers Wearing Klamby.

Identitas, Fesyen Islam Populer, dan Syariat Islam: Negosiasi dan Kontestasi Muslimah Aceh

“…Modest fesyen merujuk pada tren fesyen dengan busana yang sopan dan tertutup. Tidak hanya ditujukan kepada perempuan Muslim, tetapi juga kepada perempuan lainnya yang ingin berpakaian modis tapi tertutup (Fitri et al, 2021). Seperti yang dijelaskan oleh RJ: "Konsep diri yang saya ingin tampilkan adalah Muslimah yang elegan dan percaya diri".…”

Analysis of Determinants in Halal Industry Development of Islamic Fashion Indonesia

“…Indonesia has the potential to be a major player in the global halal industry. The concept of halal, based on Islamic law, is a new paradigm for creating a responsible trading system (Fitri et al, 2021;Ramadhani et al, 2021). The fact that Indonesia is a majority-Muslim country, according to the Indonesian Ministry of Home Affairs, shows of December 31, 2023, the Muslim population totaled 240.62 million people or 86.7% of the 277.53 million Indonesian population (DataIndonesia.id, 2024).…”

Peran Inspiratif Elzatta Hijab dalam Mendorong Peningkatan Penggunaan Busana Muslim di Kota Bandung

“…Pencarian literatur ini akan dilakukan secara menyeluruh dan komprehensif, dengan menggunakan kata kunci yang relevan seperti "Elzatta Hijab", "busana muslim", "penggunaan busana muslim", dan "Kota Bandung".HASIL A. Peran brand Elzatta Hijab dalam meningkatkan penggunaan busana muslim di KotaBandungPeran brand Elzatta Hijab dalam meningkatkan penggunaan busana muslim di Kota Bandung sangat penting dan signifikan. Elzatta Hijab telah berhasil menciptakan tren fashion yang menginspirasi dan memberikan kontribusi positif terhadap keberagaman budaya dan identitas agama di kota ini(Fitri et al, 2021). Pertama, Elzatta Hijab telah menjadi sumber inspirasi bagi pengguna busana muslim di Kota Bandung.…”