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This time, in the digital era, a business cannot be separated from digital marketing, this is by the explanation of technological developments. The existence of Small and Medium Enterprises (SMEs) in Indonesia is a driving factor in the creation of national economic development because it can spur economic growth. The high use of social media, especially Facebook in Indonesia, encourages business people to use social media as marketing media. This is also done by Anugerah Mina Lestari  SMEs. So that researchers feel they are researching the Effectiveness of the UKM Mina Lestari Marketing System Using Facebook Social Media. The research used the EPIC Model which involved 80 samples. The sample is part of the population of product buyers from Anugerah Mina Lestari SMEs. The effectiveness of the Anugerah Mina Lestari SME marketing system through Facebook social media that was analyzed using the EPIC Model with four variables (Empathy, Persuasion, Impact, Communication), showed an EPIC Rate of 2.943 which means that the Anugerah Mina Lestari SMEs marketing system through Facebook social media can be assessed effectively.

UMKM Anugrah Mina Lestari berkecimpung dalam usaha bandeng asap dan otak-otak bandeng milenial, yang berasa gurih dan disukai terutama anak-anak serta remaja. Permasalahan yang dialami mitra adalah bentuk dan berat setiap kemasan otak-otak bandeng tidak sama, dikemas tidak menggunakan pengemas vakum dan mencampur bahan baku ikan bandeng dan produk dalam satu freezer. Solusi yang ditawarkan untuk mengatasi permasalahan tersebut adalah dengan memberikan bantuan freezer, sausage stuffer dan vacuum sealer. Adanya bantuan peralatan ini mitra UMKM Anugrah Mina Lestari bisa memperbanyak produk, waktu pengolahan lebih singkat serta produk lebih awet

The catfish farming business is an activity that offers the opportunity to earn large profits, but it also has the potential for business risks. The aims of this research is to ascertain the characteristics of catfish business farmers and to analyze the level of production risk. This research was carried out in Pokdakan Mina Jaya and Mina Baru Gondosuli Village, Gondang, Tulungagung. The research location was chosen purposively and the sample method used was snowball sampling. The data analysis method used analysis of income and analysis of risk. The results showed that the profit of the catfish farming on each planting season was IDR 81.631.322. The production risk and income risk analysis showed that the coefficient of variance was CV < 0,5. The lower limit of production risk and income risk was L > 0. Then, based on the value of coefficient variance‘s production and income showed that there was a little of risk catfish cultivation production faced by farmers. The relation between the coefficient of variance (CV) and the lower limit (L) of production risk and income risk represent that the catfish cultivation do not suffer from production risk due to small production risks.

Abstract. Sukuryadi, Harahab N, Primyastanto M, Semedi B. 2020. Analysis of suitability and carrying capacity of mangrove ecosystem for ecotourism in Lembar Village, West Lombok District, Indonesia. Biodiversitas 21: 596-604. Mangrove ecosystems in Lembar Village, West Lombok District, Indonesia has high ecological role and economic potentials, and have been as a pilot area for mangrove conservation and rehabilitation activities. In 2015 the area was developed into a mangrove ecotourism area as a form of utilization to obtain ecological and economic sustainability for the local community. The purpose of this study was to determine the suitability and carrying capacity of the mangroves area for the development of mangrove ecotourism. Data collection was conducted using field surveys and direct observation. Data collected were then analyzed to calculate ecotourism suitability index and carrying capacity of the area. The results of data analysis showed that mangrove ecosystem area in Lembar Village is categorized as suitable to be developed as mangrove ecotourism at three stations with value of ecotourism suitability index of 77.78%, while at two stations are categorized conditionally suitable with ecotourism suitability index of 42.22%. Carrying capacity of the area is 2337 people/day with tourist attractions consisting of mangrove tracking (33 people/day), fishing (137 people/day), picnic (1620 people/day), camping ground (542 people/day) and bird watching (6 people/day). Utilization of area based on suitability and carrying capacity is needed to maintain the sustainability of mangrove ecosystems and the economy of coastal communities.

This study aimed to describe the characteristics and cultivation conditions of Thunnus albacares in Pelabuhan Perikanan Pantai (PPP, shore-port fisheries) of Labuhan Lombok, East Lombok. Data was collected by a simple random sample using a questionnaire for 30 fishing boats. Primary data was collected by interview with respondents and field observation, while secondary data was obtained from records of PPP in Labuhan Lombok, BPS and DKP, East Lombok. Results showed that East Lombok has a high potential for T. albacares cultivation as well as eco-friendly fishery cultivation; this is practiced by local fishermen who commonly use traditional boats sized 4-7 GT complete with fishing utilities, including handline rods and trolling rods. From a biological aspect, there was open access to T. albaceros in 2006, followed by biological overfishing in 2007, and economic overfishing in 2005, 2008, 2009, 2010 and 2011. The maximum sustainable yield (MSY) reached 922,518.18 kg per year (MSY level 3,313 per year). The resource optimization of T. albaceros reached the peak of maximum economic yield (MEY) valued at IDR 24,693,982,361, with fish haul efforts from 2,063 annual trips yielding 791,270.90 kg of tuna per year.

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