The thesis “Economic-legal aspects of business assets definition and its effectiveness analysis” analyses the contribution of business assets in joint-stock company Svornost Těmice. The company operates in the field of agricultural primary production. Focus of plant production still keeps the traditional composition of plants grown. In connection with increasing the quality of effectiveness of the machinery the area of corn-production will be expanded. In animal production, the company specialises on the pig-feeding and milking-cows.The theoretical part includes the opinions of the world economists and managers on the definition of basic concepts related to business assets. These opinions are confronted with those of Czech authors, in order to acquaint students of the Faculty of Business and Economics with them – focusing on students of the Trade Management specialisation.The practical part is focused on analysis of effectiveness of business assets in the selected company. It have confirmed that managers of this business have to improve the intensity of exploitation of the asset base and thus to reach its higher effectiveness. This task is necessary for operation in the intensive-competition environment formed after the entrance into the European Union.
TVRDOŇ, O., PřIBYL, M.: Function of retail brands for increasing of proceeds. Acta univ. agric. et silvic. Mendel. Brun., 2004, LII, No. 3, pp. 145-156
PŘIBYL, M., STEJSKAL, L., DUFEK, O., ONDRÁŠKOVÁ, K.: Consumer behavior on the media market. Acta univ. agric. et silvic. Mendel. Brun., 2009, LVII, No. 6, pp. 225-234 The paper deals with a correlation between factors identifying a household representative and frequency of media usage. Particularly it concentrates on the analysis of internet and daily press usage. Internet is a constantly developing communication channel which is increasingly used in the fi eld of marketing communication and contributes to the development of business environment. Due to its characteristics it is an ideal mean for multilingual communication and communication on international markets. The daily press is on the other hand a representative of traditional media. It is perceived by public as a more natural communication channel. The paper seeks an answer to the question which communication channel is more suitable to communicate with a particular target group -press or the internet. The paper tests the correlation between identifi cation factors and frequency of internet and press presence. Testing will be carried out by using a database obtained in a primary research conducted by the Department of Marketing and Trade at the Faculty of Business and Economics, Mendel University in Brno. Results published in the paper are part of research objective, id. code: 62156 48904 "The Czech Republic in the process of integration and globalization and the evolution of agrarian and service sectors in the new conditions of the European integrated market", thematic area 03 "The evolution of trade relationships regarding changes in a life style and purchasing be ha viour and changes of business environment in the process of integration and globalization" that is conducted with a fi nancial support of Ministry of Education, Youth and Sports. media, correlation testing, consumer behaviour, consumer identifi cation criteria, contingency analysis Address Ing. Martin Přibyl, Institut celoživotního vzdělávání, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 5, 613 00 Brno, Česká republika, e-mail: pribyl@mendelu.cz, Ing. Ladislav Stejskal, Ing. Ondřej Dufek, DiS., Ing. Klára Ondrášková, Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika,
The article is looking for a suitable statistical model that would conclusively answered the question, how are travel agencies and vendor-agencies created promotional materials. Responses to this question were obtained using advanced statistical methods. The authors faced the problem of how suitable model, which would have an adequate audit trail, choose. Linear regression with artificial transformation was elected which included the partial indicators of the size of offices and agencies. Using this variable, then the question of whether there is a linear relationship between who form the materials and sizes of office. ÚvodJe nesporné, že v rámci každého tržního prostředí probíhá boj o zákazníka, přesněji nejen o zákazníka samotného a jeho nákup, ale také o jeho pozornost v době, kdy teprve dochází k nákupnímu rozhodování. Právě v těchto dvou fázích a současně v oblasti budování značky hraje významnou roli propagace jednotlivých konkurentů.Příspěvek "Tvorba propagačních materiálů v cestovních kancelářích se zaměřením na moderní nástroje marketingové komunikace" zkoumá vztah způsobem, jak jsou tvořeny propagační materiály, které mají za cíl budovat značku, překonávat akviziční a prodejní mezeru (Karlíček a Král 2011) v kontextu moderních i tradičních marketingových nástrojů. Šetření, které bylo provedeno kolektivem autorů, si klade za cíl odpovědět otázku, jakým způsobem jednotlivé podnikatelské subjekty přistupují k tvorbě komerčních sdělení v závislosti na velikosti subjektu (respektive počtu jeho zaměstnanců). Provedené šetření bylo zaměřeno i na další oblasti chování subjektů při propagování nabídky, tyto výsledky budou dále rozšířeny a analyzovány.Šetření bylo zaměřeno na zaměstnance a vedení cestovních kanceláří tak, aby získané informace vypovídaly o způsobu, jakým se rozhodují při tvorbě propagačních materiálů a jejich následném využití pro získání zákazníka.
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